Ritesh Kumar Email & Phone Number

Bengaluru Area, India

Gurgaon, India

Gurgaon, India

Retail Analytics-Assisted US-based online trading firm in its marketing campaign, customer retention strategy-Developed marketing analytics framework in 3 streams: Customer segmentation, Lifetime value assessment and Propensity modeling-Built logistic regression model to analyze the probability of customer attrition, decipher drivers for it and thus help marketing team to analyze and develop customer retention strategies-Assessed customer lifetime value through forecast of expected trading volume and likelihood of survival-Developed Cross-sell strategy using 4 dimensions of variables: affinity, moment of weakness, engagement and market IndicatorsPharma/ Healthcare Analytics-Applied “New vendor” optimization technique to predict optimum number sample drop for each physician-Analyzed VEEVA Closed Loop Marketing data to identify data gaps and recommended solutions to resolve it-Working with a top pharma company to forecast their global sales of oncology drugs-Co-ordinating with around 80 countries to incorporate their local dynamics in the forecasting process

Gurgaon, India

-Assisting US-based mortgages servicer in its 50+ daily, weekly, monthly and regulatory reporting process -Established new reports which include gathering initial requirements, automation and documentation-Automated 10+ reporting process which eliminated manual errors and reduced reporting time by 75% -Created five VBA - Excel dashboard that helps the team in day - to - day reporting process with ease of clicks -Organized knowledge sharing session within team members; Served as SAS trainer for lateral hires-Successfully completed training program focused on developing technical expertise on SAS, SQL, R and VBA

Belgaum, India

Iit Kanpur