Leading digital marketing initiatives for the brand Ottawa Derm Centre. Some key responsibilities involves a multifaceted approach to enhance the online presence and engagement of the brand focussing on various key components such as online discoverability through SEO, SEM and social paid advertising. Creative brand tone of voice through effective content marketing strategy and implementing it in-house. Seamless Online Booking Integration with Electronic Health Record Keeping to ensure… Show more Leading digital marketing initiatives for the brand Ottawa Derm Centre. Some key responsibilities involves a multifaceted approach to enhance the online presence and engagement of the brand focussing on various key components such as online discoverability through SEO, SEM and social paid advertising. Creative brand tone of voice through effective content marketing strategy and implementing it in-house. Seamless Online Booking Integration with Electronic Health Record Keeping to ensure accurate and secure record keeping, enhancing patient care and administrative efficiency.Overseeing optimization of practice management through digital tools. This includes software for appointment scheduling, patient communication, and resource allocation, contributing to a smooth and organized operational flow. Effective lead generation through targeted landing pages, informative content, and compelling calls-to-action that encourage potential patients to share their contact information or request consultations.Online and On-site Payment Integration: Simplifying the payment process is essential for patient satisfaction. Online payment gateways and secure on-site payment options are integrated, enabling patients to settle bills conveniently and securely. Working towards enabling and cultivating digital medical intelligence in Dermatology with ventures like PAIGE - a first of its kind AR visualization digitally specialized to provide skin health solutions. Healthcoin Rewards - a first of its kind loyalty program that offers interests on user investment in Skin Health. Undertaking e-commerce onboarding and distribution initiatives for in-house skincare brand, Catalytic Skincare. Show less

Summer consulting project with ODC Technologies flagship project PAIGE. Worked closely with the leadership team of ODC Technologies and the technology partner to revamp the functionalities of the PAIGE application. Also, worked on creating a B2B and B2C business model for the application and a subsequent investment pitch business plan and a go to market strategy.

On a mission at PAIGE to empower patients by leveraging cutting-edge technological resources, facilitating digital dermatology access, and catalyzing a profound transformation within the patient community.

Heading the agency business arm of the company with a 50+ team across social, creative and contentSet business strategy and goals of the department Drove campaign strategy for all the leading campaigns undertaken for leading brandsLeading media buying and planning team for media campaigns for retainer clients and new business for an ROI driven campaign outcomeLeading pitch process for the company and on boarding new clients.

With growing business, it called for distribution of business verticals to allow absorption of new business possibilities. Took up the role of focusing on entertainment business as the core which allowed aggressive expansion into OTT with Amazon Prime Video and Zee5 marketing their originals like Breathe, Mirzapur, Made In Heaven, Rangbazz, Abhay etc. big banner Bollywood movies like PadMan, Toilet Ek Prem Katha, Gullyboy, Gold etc. and onboarding new businesses in form of celebrity management… Show more With growing business, it called for distribution of business verticals to allow absorption of new business possibilities. Took up the role of focusing on entertainment business as the core which allowed aggressive expansion into OTT with Amazon Prime Video and Zee5 marketing their originals like Breathe, Mirzapur, Made In Heaven, Rangbazz, Abhay etc. big banner Bollywood movies like PadMan, Toilet Ek Prem Katha, Gullyboy, Gold etc. and onboarding new businesses in form of celebrity management leading to influencer marketing and social amplification as business offering. Increased a vertical revenue by 5x and team expansion by 3x of previous FY Show less

2016 saw a great affinity from leaders like Sony Music India, Zee Studios, Viacom and many numerous entertainment led brands and campaigns. Foray into various international events like Dream Team USA Tour, Da-Bangg Tour etc. Expansion into sports leagues like Pro Kabaddi, launching T10 League in Dubai. Building own editorial IP’s like the Sportwallah, India’s first sports lifestyle website mentored by Ayaz Memon, Bollywood Bubble, which ended up in the top 50 websites in India and launched… Show more 2016 saw a great affinity from leaders like Sony Music India, Zee Studios, Viacom and many numerous entertainment led brands and campaigns. Foray into various international events like Dream Team USA Tour, Da-Bangg Tour etc. Expansion into sports leagues like Pro Kabaddi, launching T10 League in Dubai. Building own editorial IP’s like the Sportwallah, India’s first sports lifestyle website mentored by Ayaz Memon, Bollywood Bubble, which ended up in the top 50 websites in India and launched India’s first celebrity wellness venture with Shilpa Shetty and Digi Osmosis on the web. Expansion of business by 2x in it’s 2nd year of operations: 1x team expansion to achieve the same. Show less

Joined as the core team member of Digi Osmosis in the capacity of a Manager – Client servicing. In less than 9 months built a formidable team of 20 digital enthusiasts with more than 10 brands onboarding Digi Osmosis as their Digital/Social agency on record and many more one off campaigns. Some of the initial clients were T-Series, Kolkata Knight Riders, FC Pune City, HRX and included movie campaigns like Dilwale and Airlift. From getting hashtag trended on Twitter, to creating content for… Show more Joined as the core team member of Digi Osmosis in the capacity of a Manager – Client servicing. In less than 9 months built a formidable team of 20 digital enthusiasts with more than 10 brands onboarding Digi Osmosis as their Digital/Social agency on record and many more one off campaigns. Some of the initial clients were T-Series, Kolkata Knight Riders, FC Pune City, HRX and included movie campaigns like Dilwale and Airlift. From getting hashtag trended on Twitter, to creating content for social management, from adapting static to motion for video first approach, to reputation management we did it all that came our way. Show less

One of the core team member to build the digital arm of Wunderman Kolkata’s foray into digital marketing services as a business offering. On boarding existing clients like Exide Industries, Sonic FS, Tata Tiscon by offering digital marketing services as an extended revenue vertical in form of social media management, media planning and buying, experiential marketing and overall communication strategy across digital platforms. Simultaneously, worked on the digital strategy to few key projects… Show more One of the core team member to build the digital arm of Wunderman Kolkata’s foray into digital marketing services as a business offering. On boarding existing clients like Exide Industries, Sonic FS, Tata Tiscon by offering digital marketing services as an extended revenue vertical in form of social media management, media planning and buying, experiential marketing and overall communication strategy across digital platforms. Simultaneously, worked on the digital strategy to few key projects like Rotary Club’s – Join Hands With Rotary campaign, ITC tobacco’s experiential marketing integrated with offline product packaging, Tata Tiscon’s Mobile Radio service offerings for it’s on field employees, bagging the social mandates of IDEAL Group, powering EXIDE Care app and website for Exide Industries. Creating social first content like Tata Pravesh campaign. Show less

Set up UMI’s foray into regional content by taking an active lead in to content acquisition in the East and Northern belt. Account management, planning and execution of mobile and online content marketing.Key Accounts Managed: Gaana, Saavn, Eskay Movies, Hungama, Mayur Cassettes, India Green Reality, Nokia Mix Radio & Store. Key role: Social Media Marketing of Universal Music new releases and Eskay Music • Launched HP connected music app, Vodafone & Idea Music app, Universal Music… Show more Set up UMI’s foray into regional content by taking an active lead in to content acquisition in the East and Northern belt. Account management, planning and execution of mobile and online content marketing.Key Accounts Managed: Gaana, Saavn, Eskay Movies, Hungama, Mayur Cassettes, India Green Reality, Nokia Mix Radio & Store. Key role: Social Media Marketing of Universal Music new releases and Eskay Music • Launched HP connected music app, Vodafone & Idea Music app, Universal Music International Song Diary• Managed artist line up and product manager for Airtel My Song My Story (first unplugged music concerts on mobile) and Airtel Bollywood Diaries.• Celebrity Management : Band Aikya & Deenga, Anupam Roy, Ratul Shankar, Bhoomi Trivedi, Indian Idol Seniors & Juniors, Sharaddha Sharma & Boomerang Show less

Drove label relationship and content marketing for T Series, YRF, Shree Venkatesh Films across digital platforms VAS, WAP, WEB, Device Embedding, digital licensing. Later took up social media marketing initiatives for inhouse properties like Bollywood Hungama and Hungama.com including building individual Branded IP’s like Parle Bollywood Ka Baap, Pond’s Bollywood Stock Exchange and Maruti Suzuki Cricket Stock Exchange. Lead talent relationship for the company’s new celebrity management venture… Show more Drove label relationship and content marketing for T Series, YRF, Shree Venkatesh Films across digital platforms VAS, WAP, WEB, Device Embedding, digital licensing. Later took up social media marketing initiatives for inhouse properties like Bollywood Hungama and Hungama.com including building individual Branded IP’s like Parle Bollywood Ka Baap, Pond’s Bollywood Stock Exchange and Maruti Suzuki Cricket Stock Exchange. Lead talent relationship for the company’s new celebrity management venture with carving dreams to launch Bollywood On Facebook and onboarding celebrities lead IP’s such as I AM She with Miss India, Bipasha Basu’s Website which won at the Abby’s, Various Celebrity Mobile chats with Airtel and Vodafone on revenue share model, powering content for various IVR driven campaigns including DON2 IVR game, Mobile games for movies like READY, AZAAN, DON2 etc. Show less

Part of the brand’s digital marketing team foraying into new media platforms like VAS, IVR, WAP and Web services for content monetization, content management. 360 Marketing initiatives and project execution for in house productions like Jhootha Hi Sahi and No One Killed Jessica including talent and vents handling for all major releases. Account manager for Vodafone & Idea corporate VAS and Nokia Music Store for content marketing, operations & communication. Successfully launched and managed… Show more Part of the brand’s digital marketing team foraying into new media platforms like VAS, IVR, WAP and Web services for content monetization, content management. 360 Marketing initiatives and project execution for in house productions like Jhootha Hi Sahi and No One Killed Jessica including talent and vents handling for all major releases. Account manager for Vodafone & Idea corporate VAS and Nokia Music Store for content marketing, operations & communication. Successfully launched and managed Saregama’s WAP and WEB portal with a massive growth in revenues through strategic tip up’s with Yahoo & Rediff. Initiated and executed barter deals with leading radio station for FCT’s against dead stock. Show less