Passionate business leader, with over 20 years of global experience marketing software products and IT services. Deep expertise in developing a marketing vision, strategy, and transformation plan to build a business and demonstrate marketing ROI. B2B and B2C software marketing expert with strong SaaS experience. Excellent understanding of SMB and Enterprise markets and subscription-based revenue models. Strong brand, direct marketing, lead generation, demand gen, and product marketing experience: campaign creation and management, messaging/positioning, public relations, analyst relations, collateral development, email marketing, search engine marketing (SEO/SEM), partner marketing, event marketing, customer marketing and more.An early-stage crypto and blockchain enthusiast since 2013 Specialties: Leadership | Marketing Strategy | Advertising | Digital Marketing | Mobile Strategy | Digital Strategy | Social Media Marketing | CRM | Segmentation | Consumer Insights | Brand Strategy | Partnerships | Business Strategy | Campaign Development | Data & Analytics | Product Development | UI | UX