Developed high-quality graphics and promotional materials for social media, broadcast and marketing campaigns. Created engaging content, and implemented strategies to boost online presence and engagement. Collaborated with esports team to ensure brand consistency. Produced multimedia content and assisted in live event coverage, enhancing real-time fan interaction and event visibility.Responsibilities:- Developed unique and visually appealing branding elements for esports teams, broadcast and events.- Collaborated with esports and content teams to ensure consistent brand messaging and design aesthetics.- Created high-quality graphics for social media platforms, website, and marketing materials.- Designed promotional materials such as banners, flyers, posters, advertisements and other communication media for esports events and campaigns.- Produced multimedia content, including videos, overlays, and graphics, in collaboration with the content team.- Stayed up-to-date with the latest trends in esports and social media to create relevant and timely content.- Assisted in live coverage of esports events, including technical direction, posts and stories updates, and real-time engagement.- Communicated effectively with team members to ensure deadlines were met and projects were completed to the highest standard.- Participated in regular team meetings and brainstorming sessions to contribute creative ideas and solutions.Key Achievements:- Successfully increased social media engagement through targeted content strategies and interactive posts.- Developed a consistent and recognizable brand identity for GFU, contributing to increased brand loyalty and recognition.- Executed multiple successful social media campaigns and tournament broadcasts.- Played a crucial role in the live coverage of major esports events, enhancing real-time fan engagement and event visibility.

As the Creative Head and Senior Graphic Designer at Echo Marketing, i lead our creative team and be responsible for designing and executing high-quality visual content across various platforms. I drive the creative vision and ensure that all design work aligns with the brand identity and business goals.Responsibilities:- Lead the creative team in designing and executing high-quality visual content across various platforms, including print, digital, and social media.- Drive the creative vision for Echo Marketing, ensuring that all design work aligns with the brand identity and business goals.- Develop unique and visually appealing branding elements for marketing campaigns, promotional materials, and client projects.- Create engaging content for social media, websites, and other digital channels to enhance online presence and engagement.- Collaborate with marketing and content teams to ensure consistent brand messaging and design aesthetics.- Oversee the design and production of marketing materials, including brochures, flyers, advertisements, and presentations.- Stay up-to-date with the latest design trends and industry best practices to bring fresh and innovative ideas to the team.- Manage project timelines, resources, and budgets to deliver high-quality work on schedule.- Communicate effectively with clients and internal stakeholders to gather requirements, provide updates, and ensure project success.- Participate in regular team meetings and brainstorming sessions to contribute creative ideas and strategic solutions.

Collaborated with clients to understand their needs and deliver customized solutions that aligned with their branding and marketing goals. Managed multiple projects simultaneously, delivering high-quality work within tight deadlines.Social Media:- Developed and implemented social media strategies to enhance brand presence and engagement.- Created and managed content calendars for various platforms, including Facebook, Instagram, Twitter, and LinkedIn.- Designed visually compelling graphics and multimedia content for social media campaigns.- Analyzed social media metrics to assess campaign performance and adjust strategies accordingly.Offset Printing:- Designed high-quality print materials such as brochures, flyers, posters, and business cards.- Collaborated with print vendors to ensure accurate color reproduction and high-quality print output.- Adhered to brand guidelines while creating visually appealing and effective print designs.- Managed multiple print projects simultaneously, ensuring timely delivery and budget adherence.UI/UX Design:- Created intuitive and aesthetically pleasing UI/UX designs for websites and mobile applications.- Conducted user research and usability testing to inform design decisions and improve user experience.- Developed wireframes, prototypes, and high-fidelity mockups to communicate design concepts.- Collaborated with developers to ensure seamless implementation of designs.Marketing:- Developed comprehensive marketing strategies to support client goals and objectives.- Created promotional materials, including email templates, web banners, and landing pages.- Conducted market research to stay updated on industry trends and competitive landscape.- Assisted clients in defining their brand identity and messaging.

Designed user-centric interfaces by conducting user research, creating wireframes, and developing high-fidelity prototypes. Collaborated with cross-functional teams to ensure seamless implementation and usability. Enhanced user experience through interactive design, usability testing, and continuous iteration.Responsibilities:User Research and Analysis:- Conducted user research through surveys, interviews, and usability testing to gather insights and understand user needs and behaviors.- Analyzed user data to create detailed user personas and user journey maps.- Identified pain points and areas for improvement in existing products and interfaces.Information Architecture:- Developed and maintained information architecture, including site maps and content organization.- Created wireframes and prototypes to establish the layout and structure of applications and websites.- Ensured intuitive navigation and clear information hierarchy.Visual Design:- Designed high-fidelity mockups and prototypes using design tools such as Adobe XD.- Created visually appealing and consistent user interfaces that aligned with brand guidelines and user expectations.- Developed design systems and style guides to maintain design consistency across all platforms and products.Interaction Design:- Designed interactive elements to enhance user experience and engagement.- Collaborated with developers to ensure accurate implementation of design specifications and smooth functionality.- Conducted usability testing to validate design decisions and iterated based on user feedback.Collaboration and Communication:- Worked closely with cross-functional teams, including product managers, developers, and marketing teams, to align on project goals and deliverables.- Presented design concepts and prototypes to stakeholders, gathering feedback and making necessary adjustments.- Facilitated design thinking workshops and brainstorming sessions to generate innovative solutions.

Created engaging social media graphics and high-quality print materials for Barryu Esports. Developed branding assets and maintained visual consistency. Collaborated closely to deliver customized design solutions, managing multiple projects with timely delivery.Social Media Design:- Developed and executed visually appealing graphics for social media platforms, including posts, stories, banners, and broadcast overlays.- Collaborated with social media manager to produce engaging and interactive content.- Utilized design tools such as Adobe Photoshop, Illustrator, and XD to create high-quality graphics.Print Design:- Designed print materials such as brochures, flyers, posters, business cards, promotional items and a team jersey.- Ensured all print materials adhered to brand standards and communicated the intended message effectively.- Developed layouts and design concepts for various print projects, maintaining consistency across all materials.

Advised Bearclaw Gaming across Latin America on strategy and player development. Coached high-performance PUBG Mobile teams to tournament success through strategic training and skill enhancement. Created educational content and fostered community engagement to promote esports in the BRAZIL and LATAM region.Esports Strategy and Consulting:- Advised Bearclaw Gaming and their teams across Brazil and Latin America (LATAM) on strategy development, player recruitment, and tournament participation.- Provided strategic insights and recommendations to optimize team performance and achieve competitive success.- Conducted market research and analysis to identify trends and opportunities in the Brazil and LATAM esports industry.PUBG Mobile Coaching:- Coached high-performance players and teams in PUBG Mobile, focusing on skill development, strategy refinement, and in-game tactics.- Analyzed gameplay footage and conducted live coaching sessions to enhance player performance and decision-making.- Prepared players for tournaments through tailored training programs and strategic planning sessions.Content Creation and Community Engagement:- Created educational content and tutorials for aspiring PUBG Mobile players, contributing to community growth and engagement.- Engaged with the esports community through social media, live streams, and online forums to share insights and build relationships.- Collaborated with brands and sponsors to promote esports events and initiatives in the Brazil and LATAM region.

Provided strategic leadership, driving business development, managing teams, and overseeing marketing efforts at Stardust Esports Organization.Strategic Leadership:- Provided visionary leadership and strategic direction to drive the growth and success of Stardust Esports Organization.- Developed and executed strategies and business plans aligned with the organization's mission and goals.- Oversaw all operational activities, ensuring efficiency, effectiveness, and compliance with industry standards and regulations.Business Development and Partnerships:- Identified and pursued new business opportunities, partnerships, and revenue streams to expand the organization's market presence and profitability.- Negotiated contracts and agreements with sponsors, investors, and esports leagues to secure funding and support for organizational initiatives.- Cultivated strong relationships with key stakeholders, including players, coaches, staff, and external partners.Team Management and Development:- Built and led a high-performing team, fostering a culture of collaboration, innovation, and accountability.- Provided mentorship and professional development opportunities to team members, ensuring their growth and success within the organization.- Established performance metrics and goals to evaluate team performance and drive continuous improvement.Brand and Marketing Strategy:- Developed and implemented comprehensive branding and marketing strategies to enhance the organization's visibility and reputation in the esports industry.- Led marketing campaigns and promotional activities to engage fans, attract sponsors, and increase audience reach and engagement.- Managed public relations and media relations efforts to maintain a positive public image and manage crisis communications effectively.Key Achievements:- Top 11 PUBG Mobile Team in Brazil Region (2021.1)- Top 1 Femaple PUBG Mobile Team in Brazil Region (2021.1)

Created visually compelling designs and executed strategic marketing initiatives to enhance brand visibility and engagement. Managed cross-functional projects and optimized marketing campaigns for impactful results.Graphic Design:- Created visually compelling designs for digital and print media, including branding materials, products, mockups, promotional campaigns, jerseys, and product packaging.- Ensured all designs aligned with brand guidelines and effectively communicated key messages to target audiences.- Utilized design software such as Adobe Creative Suite to produce high-quality graphics and layouts.Marketing Strategy and Execution:- Developed and implemented comprehensive marketing strategies to promote brand awareness and drive customer engagement.- Managed digital marketing campaigns, including social media, email marketing, and PPC advertising, to achieve campaign objectives.- Analyzed campaign performance metrics and adjusted strategies to optimize ROI and achieve business goals.Content Creation and Management:- Produced engaging content for various marketing channels, including blog posts, social media posts, and website content.- Developed compelling visuals and multimedia content to enhance storytelling and brand narrative.- Coordinated with internal teams and external partners to ensure content alignment with marketing goals and brand voice.Brand Management and Communication:- Oversaw brand consistency and identity across all marketing materials and communication channels.- Managed public relations efforts, including media relations, press releases, and crisis communications.- Cultivated relationships with media outlets, influencers, and industry partners to enhance brand visibility and reputation.

Specialized in creating custom graphics and designs for handheld game consoles, offering unique customization services to enhance gaming experiences.Responsibilities:Graphic Design:- Designed custom graphics, logos, and artwork for handheld game consoles and accessories.- Utilized Adobe Creative Suite or similar tools to create visually appealing and functional designs.- Ensured designs aligned with client specifications and brand identities.Handheld Game Customization:- Customized handheld game consoles, controllers, and accessories with unique designs and modifications.- Offered personalized design solutions, including color schemes, themes, and artwork integration.- Ensured high-quality craftsmanship and attention to detail in all customization projects.Client Collaboration and Project Management:- Collaborated closely with clients to understand their requirements and preferences for custom designs.- Managed project timelines, budgets, and logistics to deliver projects on schedule and within budget.- Provided excellent customer service, addressing client inquiries and ensuring satisfaction with final products.

Co-founded and directed strategic initiatives at Refeito, specializing in leftover construction materials in Startup Weekend Niterói 2017 (Brazil) - Winner Startup. Designed brand identity and marketing materials, executed digital strategies, and supported pitch construction and presentations.Responsibilities:Co-founder:- Co-founded Refeito, a marketplace specializing in leftover construction materials, overseeing strategic direction and business development.- Collaborated with co-founders to define business goals, develop operational strategies, and establish market positioning.- Led efforts with investor relations and partnerships to support the company.Graphic Design:- Designed the visual identity, logo, branding materials, and promotional assets for Refeito, ensuring consistency and brand integrity.- Created compelling graphics and illustrations for marketing campaigns, social media, and digital platforms.- Utilized design software and tools to produce high-quality visuals that resonated with target audiences.Communication and Marketing:- Developed and executed integrated marketing and communication strategies to drive brand awareness and user engagement.- Managed digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.- Oversaw public relations activities, media relations, and content creation to enhance brand visibility and reputation.

Successfully managed and contributed to 153 events within 360 days. Supported communication strategies, event coordination, and graphic design initiatives, gaining hands-on experience in drafting communications, organizing events, creating visual content, and assisting advertising campaigns.Responsibilities:Communication:- Drafted and edited a variety of communications, including newsletters, press releases, and social media content.- Contributed to communication strategies aimed at enhancing brand visibility and engagement across multiple platforms.- Conducted market research and analyzed data to inform communication tactics and improve audience engagement.Events:- Took a lead role in planning and executing 153 events over the course of 360 days, ensuring seamless logistics and attendee satisfaction.- Coordinated event marketing efforts, including promotional campaigns, invitations, and attendee communications.- Provided on-site support during events, managing registrations, overseeing setup, and resolving any issues to maintain event quality.- Guest curator of the event "Ancient Carnivals of Niterói"- Intern invited to advise and participate in the production with the organizing committee of the IV Salão da Leitura de Niterói- Guest speaker at International Youth Week 2014 with "Professions of the Future and the development of Technology".Graphic Design:- Designed visual assets for marketing campaigns, social media channels, and event promotions using Adobe Creative Suite.- Created graphics, infographics, and layouts that adhered to brand guidelines and effectively communicated key messages.- Collaborated with marketing and design teams to conceptualize and execute creative projects that met client and organizational objectives.