Director, Financial Services Strategy
▪ Developed and implemented CI&T’s banking services go-to-market strategy to build brand awareness and position CI&T as a leader ▪ Cultivated strategic partnerships with software providers to execute go-to-market strategies in real-time payments, open banking APIs, generative AI, and solutions for customer experience (CX), customer relationship management (CRM), and digital experience platforms (DXP), contributing to new business development and growth▪ Created actionable research and strategic insights to differentiate CI&T’s offerings and led briefings with prominent analyst firms to enhance market perception. Established CI&T as a payments industry leader in the software development sector by developing and executing an analyst relations program for the financial services practice▪ Increased brand visibility by generating 30K+ research paper views and 500+ downloads through thought leadership content and targeted distribution via industry trade publications and social media