-Worked closely with stakeholders to develop the strategy, execute, and optimize comprehensive marketing initiatives that generates leads -Drove opportunity generation and pipeline acceleration, including creating & managing demand generation promotional campaigns across multiple channels - display, search, web, email, video and partner programs -Established marketing initiatives that were aligned to sales priorities-Drove relevant traffic to the brand website-Created brand story through various types of content, including emails, landing pages, blog posts, social media-Working closely with digital agency to drive digital marketing domain including SEO, SEM, social media campaigns and content management -Tracked campaigns and reported metrics and ROI to the internal stakeholders-Liaisoned with key stakeholders - Ownership and Sales Heads

Key responsibilities include Strategising , Brand Marketing and Public Relations for Hospitality and Travel clients. Managed Marketing strategy and PR planning for, South Asia's first fully integrated Resort, Tiger Palace Resort Bhairahawa, Nepal.http://tigerpalace.com/Creating the global travel industry’s top brands, QUO guides clients along their branding journey. Building brand equity and revenue, we initiate, fine-tune and implement original concepts. Whether branding nations, luxury hospitality giants, high-flying airlines, funky design hotels, adventurous travel companies or elegant boutique resorts, QUO brings ideas to life.

-Marketing & PR initiatives of Select Group Hotels

Responsible for strategic development and implementation of annual budgeting process and marketing and communications plan so as to establish Doubletree by Hilton in Gurgaon.Plan, direct, control, coordinate and participate in all marketing activities highlighting DoubleTree brand and hotel offerings including Rooms and F&B.Strategic tie-up with Corporates, Local RWA’s, local bodies and associations to highlight services like Food & Beverages and recreational offerings at the Hotel.Draft and implement hotel e- commerce strategies including Digital Marketing, PPC, SEO,OTA.Work closely with Revenue Manager and extend support to generate business through online unmanaged segment by developing and optimizing online content including OTA (Booking.com, Expedia, Agoda and MMT), Trip Advisor, GDS advertisement, PPC campaign and Google Places.Liaison with creative agency for the designing collaterals for Hotel, Banquet and Food & Beverages.Create and foster strategic relationships with key media, community leaders, and PR agencies for strengthening the brand proposition with key influencers and decision makers. Proactively pitch to lifestyle, trade media, broadcast and online media, strengthening relationships to increase hotel’s visibility in the marketplace. Regularly update Social Media – Facebook to increase awareness on offerings so as to increase visibility and footfall.

launched Asia Pacific's first Hilton Garden Inn in New Delhi.As part of Pre –Opening team, the position was concerned with the strategic development and implementation of marketing and media relations programme to successfully launch Asia Pacific’s first Hilton Garden Inn in India.The job responsibility included :Develop and implement a suitable corporate image for the Hotel in discussions with HGI Brand Performance Team, APAC Brand Ambassador and Hotel General Manager.Research, produce, gain agreement, implement and monitor the Pre Opening budget and strategically plan for Marketing Communications & PR.Develop and implement all advertising, promotional, marketing and PR campaigns for the hotel. (ATL/ BTL). Maintain close contact with Regional Brand Support/ Marketing Teams (Singapore) for all necessary communication campaign.Designing and adaptation of all hotel collaterals and oversee the consistency of all hotel communication tools in terms of design and copy as per the brand standards.Maintain constant vigilance on brand websites and highlight where any amendments are necessary, proactively took steps to ensure all new material are posted on the relevant sites.Liaison with DOS and Revenue Manager for all online content development including Third Party (Travelocity / Expedia), GDS Promotions. Key Highlights of HGI Marketing Campaign :Localized the HGI Advertising Campaign for Indian Market.Introduced Retail Branding of the Brand on the Hotel Façade.Placed Airport Translites at International Arrival, introducing the brand in India.Tactically installed Hotel Merchandise in key areas of the DLF Place Mall.Tactical tie -up with Local English Radio Channel – 95 FM.GDS Campaign with Sabre, Galileo & Amadeus offering the introductory rates.Liaison with Singapore based agency for online Marketing.Print Advertisement with Mainline Daily- Introducing the Hotel.

Handled PR and Media Relations for the Hotel.The work profile includes: working on Reposition and re-launch of the hotel.All Marketing activities, positioning strategies, communication details, Critical Path updates, snag listings, SOPs.Shortlisting PR Agencies / Brand Marketing Agencies.Beauty Salon tie ups.Tie up with Travel Magazine for Express InterGlobe Travel Awards in the hotelDrafting Business PlanJob Profile included handling media. promoting F&B, Spa. Tactical events and promotions, creatives, in house marketing collaterals.Pitched and coordinated NDTV Business Leadership Award event.Crisis Management.Coordinated media plan during India 20-20 cricket Team stay in HotelInitiated alliance with an Award Show in association with the Hotel .Worked on association with Global Premium Beauty Salon for Hotel's All Day Spa.Drafted strategy on Convention Relaunch and Media announcements.

Work Profile included Media Relations, Press Conferences, Tactical plannings and events.Press Conference - Handled Launch of Clarion Hotels IndiaLaunch of Inovoa Hotels (Joint Venture between Gupta Group and Hillwood of Perot Group)Designed and Drafted newsletter for YOUNG ENTREPRENURE ORGANISATION (YEO)Stories on Service ApartmentsEvents with Music TodayFashion Shows

Responsibility included : Media Relations. F& B Promotion in coordination with Executive Chef and Master Chefs. Events and event Coordination. One-O-One interviews.