I create and conceptualise content that powers and transforms the way brands connect with people. While this helps win customers, ideation and planning across social media channels get the message delivered in the best way possible. The whole idea behind this is to create compelling content to achieve ROI. After all, Content is King.

Freelance Communications Professional with an emphaiss on Content Writing, Developing and Managing, Social Media and PR. Backed by more than 25 years' experience in a variety of roles, my background has set me up for success in a wide variety of projects. With a knack for the written word and a thirst for learning, I undertake projects like writing press releases, news articles, features, biographies, blogs and the like. I also managed PR activities for select clients. Have coordinated media events for the United Nations World Food Programme (UNWFP) and Choithrams.

Media (web, print and radio), Marketing, PR&Events and Fashion Styling. As a Writer, Stylist & Communications Specialist, I offered the following services to clients:-Content Writing & Management-Production and Coordination of Photo Shoots-Online Social Media Management, Production and Crisis Management-PR & Events

Friday Magazine is UAE’s largest circulated weekly lifestyle magazine, distributed as part of the Gulf News weekend package. It showcases many facets of the UAE and covers every aspect of their lives.Role:• Reported to the Editor of Friday Magazine. Primarily responsible for writing beauty features, styling fashion shoots and features of human interest. Offer analysis in articles in particular, pertaining to trends, health, arts, music, fashion, people, entertainment, business, sports, motoring, finance, money, etc. •Conceptualised feature ideas in conjunction with the Editor.•Wrote informative and newsworthy articles and met editorial deadlines. •Conceived, wrote and coordinated beauty stories and feature ideas for 52 weeks a year.•Styled and directed fashion shoots for the magazine. •Liaised with modelling and PR agencies, makeup artists, hairstylists, brand managers of cosmetics and retail fashion stores for fashion shoots and features.•Extracted exclusives from leading beauty brands. •Interviewed newsmakers on a regular basis. •Obtained exclusive interviews with celebrities. •Provided, and in association with Photo Editor and Design Desk, ensured supply of photos and other visual elements needed to illustrate feature/copy. •Provided support to the News Desk/Business Desk, as and when needed. •Supervised the layout, appearance and content of feature articles in the magazine. •Directed and coordinated photo shoots for lifestyle features. •Represented publication at professional and community functions.•Interviewed some of the world’s most renowned models, country's top professionals, experts and celebrities.•Written on an average 12 articles a month. •Styled and directed makeup and fashion shoots with leading international brands on an exclusive basis.

Shamal Media Services is one of the most reputed media houses in the UAE. They are the pioneers in radio, sole concessionaires of the most popular Hindi/Urdu station - 106.2 HUM FM and an Arabic station 97.8 UAQ FM.Role: •Responsible for three daily live radio shows and two each on weekend as anchor, producer and creative head. Selected subject matter based on public interest or commissioned by a sponsor/client.•Wrote scripts for shows and interviewed several aspects of life and people, lifestyles, art, theatre, music, cuisines, entertainment, sports, regular children’s shows, read out news and sponsor’s product highlights.•Gave voiceovers for advertisements, on-air promotions and jingles. •Adhered to tight deadlines but with ample research and after verifying facts.•Conducted interviews with listeners in road shows, over the telephone, by email or sms; and spoke on air keeping the country’s sensitivities and sensibilities in mind all the time.•Maintained an active interest in music, films, TV and radio.•Liaised with the Programming Head, Sales Head, PR companies, celebrity agents, producers and directors. •Interviewed some of UAE and India's top celebrities, experts and professionals.•Hugely popular among online listeners from USA, UK, Singapore, Indonesia, Japan, Pakistan, Australia and Europe.

•Freelance Lifestyle Writer for various lifestyle magazines and newspapers in India, including Vivah, The Wedding Affair, Images Retail & Fashion, Jansatta newspaper, Nav Bharat Times newspaper etc. Responsible for selecting subject matter based on personal or public interest, or commissioned by a publisher.•Wrote features and maintaining originality, covering people, lifestyles, art, theatre, music, cuisines, entertainment, feature writers, sports, regular children columns, wrote reviews and product highlights.•Conducted interviews with fashion fraternity and professionals from the beauty industry either face-to-face, over the telephone or by email; submitted material for publication in the required and expected format;•Maintained an active interest in the specific genre (such as novels, film, TV, radio);•Liaised with publishers, agents, editors, PR officers. Found, pursued and maintained knowledge of publication opportunities.•Also a popular part-time Radio Presenter in All India Radio (102.6 FM), New Delhi.•Scripted, conceptualized, anchored and produced several live shows for radio.•Anchored a Live Interactive Helpline Talk show on fashion, beauty and make-up with Indian celebrities from the world of high glamour. Regulars included Shahnaz Husain, Jawed Habib, Ritu Beri, Suparna Trikha etc.•Was at the helm of the reporting team for AIR FM’s maiden coverage of India Fashion Week in 2002. Scripted and covered the event Live in 24 updates through the seven-day event.•Also hosted the most coveted New Year’s eve show called Mid-Night Hungama for two consecutive years. This 2.5 hour-long show was simultaneously broadcast on all FM, MW, SW and AM channels of AIR across India at the same time.•Did voiceovers for documentaries, corporate and public commercials, jingles, radio advertisements and PABX systems.

Data Access India Pvt. Ltd was a joint venture between Pacific Convergence Corporation of Hong Kong and SPA Enterprise of Delhi. Data Access India Pvt. Ltd was an Internet Service Provider and launched its services with the brand name NOW ISP in Delhi, Bangalore and Mumbai. Role:•Conceptualized and launched the portal. Formulated editorial policy in conjunction with the Editor and headed the operations of the section. •Executed daily operations of generating and developing story ideas in the world of beauty and fashion, analyzed them and developed insightful angles.•Conferred with the editorial policy committee and the heads of IT department.•Determined and gathered related materials. Developed editorial and operating procedures.•Negotiated decisions affecting online traffic.•Personally interviewed individuals and attended press briefings to obtain items for online publication, verified facts and clarified information.•Notified editorial department head of position to be taken on specific issues of reader’s interest. •Designed, developed and researched a flash movie on Egyptian Queen Cleopatra’s beauty myths.

WebNeuron Services Limited was founded in 1999 in New Delhi, India. It owned and operated JobsAhead.com, an e-recruitment site that connected Indian talent with various organizations in India and internationally. It enabled job seekers to search for various jobs, build and post resumes, and access career information and advice. The company provided various services, such as posting jobs, search resumes, screen candidates, and streamline hiring process for employers. As of June 18, 2004, WebNeuron Services Limited operates as a subsidiary of Monster Worldwide, Inc.Role:•Wrote lifestyle features and articles for JobsAhead.com, which was India’s leading career website, and ZipAhead.com (a youth-oriented website that got replaced by JA.com).•Part of the core team of both portals. Formulated ideas with the Editor and team members on the operations of the section to generate online traffic. •Acted as an online Chat Moderator, facilitating interaction between online visitors and experts from all walks of life. •Acted as an independent counsellor on dressing up in the world of corporate fashion for the visitors on the site. •Took photographs to back and illustrate stories.•Guided job seekers, aspirant models and fashion designers. Took them through careers related to modelling and fashion design and helped them select the right wardrobe.•Managed 210 models’ portfolios, which were available on the site. Coordinated with ad agencies and lifestyle magazines to get them photo assignments.•Wrote articles on careers in Fashion Design and Modelling, Entertainment and Media, IT & Telecom, Engineering and Technology as well. •Developed story ideas with insightful angles.•Worked on ideas to generate online traffic.

From the stable of Daily Tej Group of Publications, New Delhi, this weekly newspaper had a starting and confirmed circulation of 2,00,000 copies and created waves in the National Capital with path-breaking news reports.Role:•Launched the 16-page weekly tabloid along with the Editor. •Responsible for the overall product design, including the user interface. Additionally, developed the first draft of the operator's guide.•Put up the editorial team in conjunction with the editor and Managing Editor. •Reported on issues related to politics, sports, music and entertainment etc. •Introduced a new face to the readers in the world of modelling as also fashion design.•Also involved in the face-lift and consequent re-launch of the Group's other renowned product called Sun Magazine, a monthly magazine for the youth. Was asked to write regularly for them, too. •Wrote several exclusive news reports for the newspaper. •Actively involved with photo and design departments in planning the visuals for lifestyle pages.•Wrote articles based on own research.

The Indian Express is India’s leading English-language daily newspaper, which started in 1931. The group also owns other newspapers in India such as the Financial Express (focused on the Indian economy, stock markets, and fiscal policies); Screen weekly magazine (focused on entertainment news); Loksatta (Marathi-language daily); and Jansatta (Hindi daily). It is published from Delhi, Mumbai, Nagpur, Pune, Kolkata, Ludhiana, Chandigarh, Lucknow and Ahmedabad.Role: •Collected and analyzed newsworthy events in order to write news stories for publication in Flair, the Sunday Magazine of the newspaper. It was supplied and distributed in all the editions of the newspaper across India. •While working in the weekly magazine, got a triple promotion in the very first year of joining.•Reviewed Page 3 parties, fashion shows, events, exhibitions and lifestyle happenings in and around the National Capital. •Wrote for the daily tabloid Newsline. •Received assignments, evaluated news leads and news tips in order to develop story idea. Wrote on health issues, business and marketing stories, food festivals and travel stories through discerning and informative articles.•Gathered and verified factual information regarding story through interview, observation and research.•Organized material and determined slant and emphasis.•Wrote in accordance with editorial styles and required standards.•Interviewed film stars, models, fashion designers, company heads and other newsmakers, on a regular basis. •Obtained exclusive interviews. •Worked and coordinated between photo and design desks to ensure supply of photos and other visual elements needed to illustrate feature/copy. •Provided support to the News Editor/Business/Sports Desk, as and when needed. •Represented publication at major events and conferences.

Launched in 1986, Dalal Street Investment Journal (DSIJ) is the oldest and the most trusted investment magazine published from Mumbai, India’s economic capital. In 1994, Citibank joined hands with the Publishing House to launch a monthly glossy called E-SQUARE for its members as a privileged product. Role:•As their representative from the Delhi office, launched the glossy magazine along with the team based in Mumbai. •Responsible for features and snippets in the world of fashion, entertainment, food and hospitality, politics and arts. •Reviewed food festivals taking place in and around the city. •All articles were based on own research. •Attended Page 3 parties and events to write and report the juiciest gossip from the National Capital. •Received assignments from the editor in Mumbai. But largely handled and evaluated news leads and tips on own.•Gathered and verified factual information regarding story through interview, observation and research.•Provided support to the Business News Editor in Mumbai with leads and snippets from New Delhi.