Ritu Varma Email & Phone Number

Dubai, United Arab Emirates

• Establish and enhance the brand by driving online brand dominance and managing brand reputation across both online and offline platforms.
• Conduct market research to determine optimal pricing strategies, analyze customer demographics, and ensure effective brand and project positioning.
• Develop, oversee, and align 360-marketing strategies and annual plans that prioritize customers and the unique selling points of the project to identify growth opportunities and objectives.
• … Show more
• Implement comprehensive marketing campaigns, monitor their progress, and evaluate their effectiveness using key performance indicators.
• Coordinate property launches, open houses, and corporate events in partnership with agencies and vendors to maintain consistency with the brand's identity and marketing goals.

• Key responsibilities:
• Manage all aspects of marketing operations, including brand development, budget control, strategic planning, team leadership, content marketing, creative projects, and data analysis.
• Develop detailed marketing communication plans to boost enrollment rates and enhance brand visibility.
• Implement communication strategies, leveraging data analytics to enhance results and maximize return on investment.
• Lead a skilled marketing team by providing necessary… Show more Key responsibilities:
• Lead a skilled marketing team by providing necessary resources to enhance community engagement and increase enrollment rates.

Dubai

• Significant Highlights:
• Devised and executed multi-channel marketing campaigns for Hartland International School, resulting in a 17% increase in enrolment year-on-year despite intensified competition among British Curriculum Schools in Dubai.
• Expertly managed vendor relations and marketing expenses, achieving a 20% reduction in annual spending for the academic year 2017-18 without undermining business growth objectives.
• In collaboration with the Director of Marketing… Show more Significant Highlights:
• In collaboration with the Director of Marketing, successfully launched NLCS Dubai, attracting nearly 575 students in its inaugural year.Key responsibilities:
• Lead communication strategies for website content, PR, blogs, promotional materials, and event sales pitches.

United Arab Emirates

• Significant Accomplishments:
• Led communication strategies during the GETEX 2017 event, contributing to a noteworthy 50% increase in admissions compared to the prior year.
• Devised effective communication plans for over 15 in-reach and outreach events, including tradeshows, which cemented the university's robust presence in the region and enhanced brand awareness.Key Responsibilities:
• Develop a marketing communication calendar to detail campaign initiatives and promotional… Show more Significant Accomplishments:
• Develop a marketing communication calendar to detail campaign initiatives and promotional channels.Lead content creation on various platforms such as websites, social media, blogs, and print media.
• Work with the Head of Marketing to improve customer experience and strengthen brand messaging.

Dubai, UAE

• Significant Accomplishments:
• Supported the Head of Marketing in the planning and execution of over 20 campaigns, encompassing a budget of AED 5 million.
• Earned recognition as "Best Employee of the Year" in 2015.Sunmarke School:
• Assisted the Head of Marketing in the strategic planning and successful launch of Sunmarke School, valued at AED 200 million.
• Contributed significantly to the launch plan and advertisement campaign rollout for Sunmarke School, which attracted… Show more Significant Accomplishments:
• Contributed significantly to the launch plan and advertisement campaign rollout for Sunmarke School, which attracted over 700 students in its inaugural year.Regent International School:

Dubai, UAE

• Events – Commercial & Entertainment | Concerts | Conferences | ActivationsSignificant Accomplishments:
• Instrumental in organizing a large-scale Bollywood concert, drawing in an audience of over 4,000 and securing 8 sponsors (April 2014).
• Developed and executed a memorable silver jubilee celebration for Century Financial Brokers, a leading financial brokerage firm in the UAE (June 2014).
• Devised a compelling brand activation strategy for Al Rawabi Dairy (August… Show more Events – Commercial & Entertainment | Concerts | Conferences | ActivationsSignificant Accomplishments:
• Devised a compelling brand activation strategy for Al Rawabi Dairy (August 2014).Key Responsibilities:
• Oversee and manage a range of events and projects for the company and its clients, catering to both the business-to-business (B2B) and business-to-consumer (B2C) sectors.

Dubai, UAE

• Significant Accomplishments:Xclusive Yachts:
• Overhauled the social media engagement strategy for Xclusive Yachts, resulting in a 32% surge in Facebook Page followers within just three months.
• Revamped the "Xclusive Mondays" offer and its associated advertisement strategy, driving full yacht bookings every Monday starting from June 2013.Fashion Enterprise – Label 24 & Tia Fashion:
• Orchestrated the launch events for five new stores within a year, contributing to the… Show more Significant Accomplishments:Xclusive Yachts:
• Orchestrated the launch events for five new stores within a year, contributing to the brand's rapid expansion.
• Implemented successful social media campaigns that drove a remarkable 42% increase in sales from walk-ins at the Bur Dubai outlet (Dec 2013).

Mumbai, India

• Key Responsibilities:
• Assisted in the formulation and execution of strategic branding initiatives to enhance corporate identity and promote market positioning.
• Supported the development and distribution of marketing collateral, ensuring cohesive messaging and design in alignment with brand identity.
• Collaborated in the planning and roll-out of dynamic advertising campaigns across various platforms, aiding in effective target audience reach and customer acquisition.

Masters In International Business, Management - International Business

Bachelor Of Management Studies (Bms), Special Study In Marketing And International Finance

Activities and Societies: Head of Corporate Affairs - BMT (College Newspaper)