Senior Consultant at BCW, a WPP company (Burson Cohn & Wolfe), a global firm that operates across 130 countries under the WPP Group umbrella. I am focused on assisting clients in crafting robust sustainability strategies and ESG (Environmental, Social, and Governance) propositions. My work contributes to enhancing value for both shareholders and stakeholders by fostering sustainable and socially responsible practices.

A global sustainability focussed comms & digital marketing firm, 27 services, 400+ freelancers.

Wiyld Global MediaTech is the world's first audio OTT with sharp focus on sustainability, green-innovation, clean-tech, net-zero, sustainable travel, mobility, and renewable energy.

Published globally in December, 2019. Why world needs face-to-face conversations more than ever!

Global Media Relations Firm, 50+ clients, 5 reports, 2 short films, 35 events, 80+ conferences, 2000+ media coverages- Starting from a 2 member team, recruited and led a team of 23 with offices across 5 cities.- Sourced over 30 global influences to run campaigns with over 40 key opinion makers for 6 clients.Enhanced customer growth for 11 clients by 10% - 25% through accurate PR and marketing turnarounds.- Expanded India’s leading AMC’s balanced advantage fund from USD 345M to USD 1.7B in 2 years.- Led strategic alliance discussions for 7 clients, resulting in a leading fintech startup acquisition by NewsCorp, marking the first-ever strategic buyout in India by the global media leader.- Collaborated with 13 startup clients to develop go-to-market strategies by identifying new business opportunities and optimizing digital media and strategic partner mix by focusing on returns on investments.- Negotiated terms with 4 vendors to successfully execute an expansion and diversification strategy in India and New York for a newly launched premium lifestyle brand luxury handbag.

- Created 'Storyboard' - a blue print for the wealth management advisory business right from front end sales, to marketing and back end research- Created integrated communication solution for all BCL verticals- Created marketing and communications plan including advertising and promotional programs, marketing collaterals, pricing, positioning, and packaging- Revamped social media including blog, entire website, customer care communications- Content development for Advisors and Research reports- Editorial Advisor for Investors India, a personal finance monthly magazine by the Group

- Revamped and gave new look to Express Money and Express Estate- As Editor personal finance & real estate, covered topics ranging from mutual funds, insurance, banking, finance ministry to wealth management and financial distributionActively covered finance ministry, banking, financial inclusion, micro-finance, real estate, equity and debt market, along with investment and growth trends across states and countries. Have broken stories in the areas of government policy, mutual funds, insurance, real estate, commodities etc.-Transformed both the content and look of the pages to look more contemporary and better packaged by introducing several new elements-Covering banking, personal finance, IT, Power and private equity space

- Conceived and produced one of the most interesting personal finance (PF) shows - 'Smart Money'. The show broke the clutter of similar looking shows and established itself as one of the best shot personal finance shows in India- Was responsible for the online content on the www.bloombergutv.com website for the personal finance section- Conceived and produced several specials on occasions like Budget, festive season, Income Tax deadline, start and closure of financial year, stock market bear and bull run, IPOs, etc- Continuous competitor analysis to take stock of the trends and different perspectives- Editorial call on what will go on the show and the channel as a whole in Personal Finance space- Worked closely with the sales and marketing team in formulating a strategy for sponsorship of new shows and ensuring several corporate tie ups as sponsors-Covered Finance Ministry, PFRDA, IRDA, SEBI, AMFI, and Corporate Affairs Ministry in Delhi and Banking & Finance in Mumbai

- Worked as Producer of "Morning Bazaar" (CNBC TV18's flagship show). Worked in CNBC TV-18 in one of the most interesting times for a business journalist --financial crisis of 2007-2008. - High pressure desk job involved interacting with guests, and ensuring seamless flow of business news. - Worked as a Panel Producer for 2 daily market shows

- Launched KHFA –”Khabar Hamari Faisla Aapka”: An interactive platform which provided an opportunity to the viewers to get their calls recorded/ interact live. From a filler, made it an important element during daily news flow. - Covered equity markets and mutual funds in Mumbai and Delhi- Reporter/ Producer of "Fund Ka Funda" - One of the best Mutual Fund shows in India. Revamped “Fund Ka Funda” making it one of the top business shows in India. Was responsible for final editorial call on the content.- Handled “Fund Ka Funda Aapke Shehar Mein” show across 21 cities to do investor camps for the FKF viewers.- Conceptualised and produced several personal finance series

- Was responsible for co-ordinating with the Assignment Desk and reporters for live updates, breaking news and ticker desk. - Handled news flow from all bureaus - Launched english headlines along with english tickers.

- Trained prospective candidates for National Defence Academy and Combined Defence Services Examination and subsequent Services Selection Board interview.- Several of my students got selected in NDA and IMA