Currently Reporting to the VP Strategy and Corporate Initiatives EMEA-Leading Pricing strategy & brand positioning for 17 brands for the entire EMEA region, coordinating finance and marketing teams across all regions and all product categories (95% of sales coverage for 30+ markets)- Provide project management and Data analytics support to Top Management, Regional Brands and Affiliates across EMEA markets - Analysis include competition pricing strategies, SKU Profitability, Indexes across all markets including TR- Support Brands, Markets and Functions in the elaboration of their long-term strategic plans and collaborate with Global, Regional & Country Brands and Finance to participate in budget and financial processes-Drove a pan EMEA Conceptual marketing contest - coordinated submissions, developed evaluation criteria, score cards

• Responsible for the overall strategy and profitability for their top category- Lighters & Cigar leather accessories (represents ~60% of total Brand TO)• Responsible for launching new products and collection; project management and co-ordination between commercial, design & production teams; operational marketing & communication• Assisted the worldwide launch of Limited edition complication Ligther at the Global PCA salon trade show 2022 in Las Vegas. • Key Collaborations- Saint Laurent, Rolls Royce, Cohiba, Davidoff, Montecristo, MG

MBA at INSEAD, Business School of the worldFocus: Brand management, Digital Marketing, Strategy, Sustainability thinkingVP, Strategy Development for Luxury, Fashion & Cosmetics, RCLG Club-Co-organized & co-hosted the Global Luxury Forum- topics included Digital disruption, Art of craftsmanship vs VR, Sustainable Innovation; brands featured- L’Oréal, LVMH, Bain, Farfetch, Chanel, Ogaan India

• Developed innovative funding strategy to launch a new shoe model through crowdfunding platform, determined model pricing & design through competitive analysis, identified reward tiers & promotions for target customer.• Defined Brand strategy by launching market survey to identify customer segment & persona; redefined the brand story & values to improve high-end image of the brand across target customers

Kalpvriksh is a wellness Beauty-inspired food delivery start-up with a cloud kitchen format working on both B2B and B2C models.• Strategized brand positioning and established the start-up as top 5 deliverers offering seasonal, regional, international delicacies to boost skin & hair health through diet, resulting in the acquisition of 750 customers.• Investigated consumer trends, targeted niche sustainable vegan market segment by launching cruelty free plant-based menu; partnered with leading vegan raw material suppliers to enhance product quality; achieved top-line growth of 7%.• Designed a special product (nutritionally optimal meal kits) developed in collaboration with leading nutritionists to target B2B customers such as schools; pitched the product to 15+ schools; garnered 2000+ loyal customers.

Annapurna Press & Process is a printing firm offering printing solutions for more than 50 years in India• Explored new revenue opportunities, achieved growth of 100% revenue & 1.2X in customers by diversifying the service portfolio by launching Digital Printing services.• Secured contracts (marketing collateral of leading political party, economic budget, ballet papers) worth $1.3M from State government through effective client relationship management, ensured repeat orders and brand loyalty.• Spearheaded an overall digital transformation by digitizing traditional book-keeping system & rehauling organizational culture; boosted productivity by reducing time to generate financial reports by 75%.

• Reported and corrected deviations in revenue recognition of $150m for real estate clients based in US (net worth $9B, portfolio 25m square feet); received “highly effective” annual performance grade on the project.• Collaborated with cross-border teams in UK, USA, and Netherlands to assess business controls, risks, process gaps and workflow inefficiencies for 30+clients.