Rituparna De
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Rituparna De Email & Phone Number

Co-Founder at VibrantHues
Location: Bengaluru, Karnataka, India 8 work roles 3 schools
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Current company
Role
Co-Founder
Location
Bengaluru, Karnataka, India

Who is Rituparna De? Overview

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Quick answer

Rituparna De is listed as Co-Founder at VibrantHues, based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Rituparna De.

Rituparna De previously worked as Business Analyst - Associate at J.P. Morgan and Senior Business Analyst/Manager at Societe Generale Global Solution Centre. Rituparna De holds Master Of Business Administration (M.B.A.), Finance from Institute Of Management Technology, Ghaziabad.

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VibrantHues

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Profile bio

About Rituparna De

Seasoned Business analyst with more than 15 years of rich and qualitative experience in IT and Financial Services industries. Worked extensively on product lifecycle activities including requirements management, requirement analysis, gap analysis, finalization of requirement specification document, elicitation of requirements by creating user stories. Worked with UX team for finalizing design and creating wireframe. Worked extensively on functional testing, change management, issues control & resolution, quality management and various other cross-functional activities.At VibrantHues, we've built a sustainable brand that prides itself on empowering weaving and artisan communities. Our focus on women micro-entrepreneurs has fostered economic growth and brought contemporary, handcrafted textiles to a global audience. As a co-founder, my journey has been about reducing supply chain complexities and directly connecting artisans with end consumers through our robust E-commerce platform.My expertise in product management and E-commerce operations has been instrumental in managing the supply chain and creating engaging content for marketing and social media. Our team's efforts in overseeing the entire product cycle, from sourcing to customer feedback, have consistently enhanced the quality and reach of our products. The pre-incubation at IIMB-NSRCEL under the Women Startup Program has been a testament to our commitment to innovation and social impact.

Listed skills include Gap Analysis, Business Analysis, Pre Sales, Bfsi, and 14 others.

Current workplace

Rituparna De's current company

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VibrantHues
Vibranthues
Co-Founder
AeroLeads page
8 roles

Rituparna De work experience

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Co-Founder

Current

Bangalore Urban, Karnataka, India

Creating a sustainable brand working with and for empowering the weaving and artisan communities, especially women micro-entrepreneursCo-creating contemporary designs on handwoven and handcrafted textiles and making them available to the global audience through the E-commerce platform. • Reducing the supply chain – directly from artisans to end consumers.Working on end-to-end product management cycle from sourcing raw materials to end product, quality control, customer journey, and feedback.Overseeing E-commerce operations, managing the supply chain, and content creation for marketing, and social media.Pre-incubated at IIMB-NSRCEL under the Women Startup Program.

Jun 2020 - Present

Business Analyst - Associate

Bengaluru Area, India

Driving business requirements as a business analyst for new products and complex enhancements for a self-service applicationContributing in the release management cycle right from inception to implementation • Creating user stories, conducting 3 Amigos session and user experience journeys before finalizing the solutionsTracking the usage and performance of the self-service tool through Quantum and Google Analytics Preparing the backlog and prioritizing the stories for product managementInterfacing with business and cross-domain Product Owners, gathering business requirements and creating user stories.Coordinating with stakeholders like Product Owners/Business Owners, UX Developers, Development Team and Quality Analysts Team

Jan 2018 - Jun 2020

Senior Business Analyst/Manager

Bengaluru Area, India

Acted as Senior Business Analyst and Scrum Master (conducted product backlog grooming, sprint planning, daily standup meeting and retrospection) for a front office application that provides an integrated portal for the whole business process from Deal Origination to ApprovalGathered requirements for new project and complex enhancements of the credit approval process of structured finance dealsDeveloped user stories using BDD; created detailed functional test cases and test plans in QC/Gherkins in cucumberTransferred knowledge to the Development TeamInteracted with Automation Team for project automation, performed detail tests and non-regression tests, provided demos to business, coordinated with UAT, and managed defects using QC/JIRA

Nov 2015 - Jan 2018

Senior Business Analyst

Bangalore

Facilitate the multi-geography distributed Scrum team as a Scrum Master. Extensively working as a business analyst in the retail brokerage domain.

Oct 2014 - Oct 2015

Business Analyst

Bangalore

Understanding business requirement from client and creating the functional requirements document. Guiding the Developers and testers for successful implementation and delivering quality product.Prepared Scope Document and UI Specification Document for various projects. Involved in imparting Domain knowledge to the development teamInvolved in regular maintenance release management cycle from inception to implementation. Also actively mentoring other Business Analysts.

Mar 2010 - Sep 2014

Senior Business Analyst

Understanding business requirement from client and creating the functional requirements document. Guiding the Developers and testers for successful implementation and delivering quality product. Prepared Scope Document and UI Specification Document for various projects. Involved in imparting Domain knowledge to the development teamPre-Sales Activities viz.Responding to Proposals, Expression of Interest (EOI), Request for Information(RFI) for Microfinance Solution and Financial Inclusion Solution and Human Resource Management Solution.Preparing Case Studies for Microfinance Solution and Financial Inclusion SolutionBusiness Analysis Activities viz.Responsible for Requirement Analysis, Gap Analysis and preparing BRD.

Apr 2008 - Mar 2010

Associate Consultant

Cranes Software International Ltd

Role of Business Analyst for developing a Core Banking Application. Followed the full SDLC Model and was responsible for System Study and Gap Analysis, Requirement Analysis.Decomposed high-level business and user requirements into functional requirements and kept an eye on the appropriate level of detail suitable for use by the stakeholders (development and testing team).Prepared Use Cases Reviewed Test Cases prepared by the Testing Team.Carried out exhaustive functional and UI testing.Sharing Functional Knowledge with the Development Team and Testing Team.Prepared Process Documents Participated in the SCAMPI Class A Appraisal for CMMi L 5 as Functional Area Representative (FAR – I)Role of Business Analyst for developing a Product for Equity/Derivatives Trading for a reputed Broker House.Responsible for Requirements Analysis and provided complete functional inputs on equity trading and derivatives market mechanics.Handled presentation for Clients for demonstrating the functionality of the product.

Jun 2005 - Apr 2008

Role listed

E-Consumer Export India Pvt. Ltd.
Aug 2002 - May 2003
3 education records

Rituparna De education

Education record

Julien Day School
FAQ

Frequently asked questions about Rituparna De

Quick answers generated from the profile data available on this page.

What company does Rituparna De work for?

Rituparna De works for VibrantHues.

What is Rituparna De's role at VibrantHues?

Rituparna De is listed as Co-Founder at VibrantHues.

Where is Rituparna De based?

Rituparna De is based in Bengaluru, Karnataka, India while working with VibrantHues.

What companies has Rituparna De worked for?

Rituparna De has worked for Vibranthues, J.P. Morgan, Societe Generale Global Solution Centre, Mphasis, and Cranes Software International Ltd.

How can I contact Rituparna De?

You can use AeroLeads to view verified contact signals for Rituparna De at VibrantHues, including work email, phone, and LinkedIn data when available.

What schools did Rituparna De attend?

Rituparna De holds Master Of Business Administration (M.B.A.), Finance from Institute Of Management Technology, Ghaziabad.

What skills is Rituparna De known for?

Rituparna De is listed with skills including Gap Analysis, Business Analysis, Pre Sales, Bfsi, Requirements Analysis, Db2, Core Banking, and Requirements Gathering.

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