I oversee all outbound and inbound business-to-business marketing for the industry leader in data-informed marketing for automotive dealers delivered via MARKETai, a SaaS marketing platform.

I led the marketing organization including strategic initiatives, go-to-market planning, demand generation, client strategy and product innovation.

I oversee marketing strategy for our company and clients, business-to-business lead generation and product development.

I provide strategic and creative direction for all Alabama Media Group brands with a focus on lead and revenue generation.

Instrumental in creating the MLive Media Group brand, new company culture and business model as an integrated print and digital news media company.

Multi-media product development, branding, lead generation and revenue growth. Developed a strategic marketing plan to rebrand and grow three major newspapers (The Flint Journal, The Saginaw News and The Bay City Times) into a newly combined company. Created and trained sales on the company’s first initiative to offer integrated print and online marketing solutions.

Focused on lead generation metrics and results.

Developed and directed profitable business-to-business events. Designed several publications: Ann Arbor Business Review, Oakland Business Review, Health Michigan magazine and UNWIND magazine. Managed creative and audience development teams.