• Planning, implementing and overseeing all sales, marketing, PR and advertising campaigns. Overseeing the digital strategy and positioning of the organization, traffic acquisition strategies, viewership strategies, social media strategies, and etc.• Designing the sales & marketing and business development approaches of the company as per assigned regions' culture, languages, etc. Managing the territories- Chattisgarh, Bihar, Jharkhand, Odisha, West Bengal, Sikkim, North East, Bangladesh, Bhutan.• Handling the subscription, distribution & marketing business for the times group of television channels viz. Times Now Navbharat, Times Now, Movies Now, ET Now, Zoom, Romedy Now, Mirror Now, MNX & MN+.• Heading and managing a team of close to 12 members across the region. Responsible for developing & nurturing the teams. Imparting training to them whenever required. Supporting in recruitment, performance improvement and T&D.• Directing brand architecture, positioning & communication strategy; and steering all strategic work on brand building. Leading campaign & media planning as well as communication development (across online & offline).• Have managed to carry out many marketing campaigns to ensure a better visibility of the times group of channels. Instrumental in performing the proper analysis of the viewership pattern of the channels and suggesting the right to increase the same.• Have driven strategic channel initiatives by coordinating content, research, distribution and marketing to evolve impactful viewership strategies relevant to the brand.• Have been working very closely with the very senior management in terms of financial projections. Core team member of the revenue forecasting process as well.

• Drove annual marketing and sales planning process covering global strategic growth initiatives and complete integration of sales, marketing, and business resources.• Managed business for the South Asia market which included countries like: Sri Lanka, Bangladesh, Nepal, Bhutan and Pakistan. Also responsible for effectively taking care of the trade marketing activities.• Handled & managed the distribution and marketing related activities pertaining to Disney Channel, Disney XD and Hungama for the entire Eastern Region and South Asia.• Maintained a regular interaction with major clients (both MSO & ICOS) of the region for the betterment of the placements of the three channels in order to gain more visibility. • Launched the Disney channels in South Asia markets which had opened a new revenue stream for the Walt Disney Company and also paved way for the launch of other LOBs. • Developed marketing and brand management programs which identified key clients and sectors and developed market plans to build brand awareness. Single handedly managed to penetrate the Disney channels and brand Disney in the East market. • Headed the customer segmentation, brand positioning and communications strategies to enable the brand to connect more emotively to customers. Co-ordinated with cross functional teams to make the process smooth.

• Conceptualized & implemented strategies as a part of brand building and market development effort. Gained excellent exposure of working across different geographical locations in East regions.• Actively involved in forecasting yearly budget. Co-ordinated with regional office and head office, marketing activities on a local level. • Developed various training programmes for dealers and local field executives in order to be current with all market developments.• Successfully launched POGO, TRENDZ, CNBC, HBO and currently had the highest seeding of the newly introduced 4 channel package viz. Premier Cinema, Classic Cinema, Mx Movies And Action Cinema in the Eastern region.• Was involved in a special projects on the rural business developments for our channels. • Managed a team o f one senior executive, two executives were reporting to me apart from two rural executives & 14 local field executives.• Successfully handled a paid subscriber base of 6.15lacs and insisted on maintaining a zero outstanding.

Turner International then got into a JV with Zee and formed a company called Zee Turner Ltd.