Digital Strategist and CX Architect with a proven history in developing strategies focused on delivering enhanced customer experiences using a blend of media platforms and data driven technologies. Scoped, designed, and implemented large digital transformation programs involving recalibrating customer acquisition and retention strategies from product launch to customer loyalty. Adept at architecting and implementing omnichannel digital marketing campaigns, leading cross functional teams, and engaging with key stakeholders to set up program governance and implementation timelines towards delivery governance. Implemented data driven customer acquisition and retention strategies combined with Mar-Tech innovations and marketing automations to achieve desired program wide efficiencies.Core Skills:• Strategy & Consulting: Strategy Consulting, Omnichannel Digital Marketing Strategy, Solution Design, Digital Transformation Strategies, CX Architect.• Digital Marketing: Performance Marketing using Biddable Media (Google, Meta & DSP’s), Search Engine Optimization, Social Media Marketing, CRM Campaigns (Salesforce, Hubspot).• Business Tools: MS Project, Visio, MS Word, MS Excel, MS PowerPoint, Adobe Acrobat.