Rituraj Borah
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Rituraj Borah Email & Phone Number

Performance Marketing and Digital Strategy Leader | B2B Technology Marketing | Digital Consulting | IIFT MBA at TO THE NEW
Location: Delhi, India, India 5 work roles 3 schools
1 work email found @impetus.co LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email r****@impetus.co
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Current company
Role
Performance Marketing and Digital Strategy Leader | B2B Technology Marketing | Digital Consulting | IIFT MBA
Location
Delhi, India, India
Company size

Who is Rituraj Borah? Overview

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Quick answer

Rituraj Borah is listed as Performance Marketing and Digital Strategy Leader | B2B Technology Marketing | Digital Consulting | IIFT MBA at TO THE NEW, a company with 1591 employees, based in Delhi, India, India. AeroLeads shows a work email signal at impetus.co and a matched LinkedIn profile for Rituraj Borah.

Rituraj Borah previously worked as Senior Manager Marketing at To The New and Manager - Demand Generation at Sofy.Ai. Rituraj Borah holds Executive Post Graduate Diploma In International Marketing(Epgdim), Marketing from Indian Institute Of Foreign Trade.

Company email context

Email format at TO THE NEW

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{first}.{last}@impetus.co
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AeroLeads found 1 current-domain work email signal for Rituraj Borah. Compare company email patterns before reaching out.

Profile bio

About Rituraj Borah

I am a seasoned marketing leader having spent 14 years in transforming digital marketing for businesses. With experience ranging from B2B marketing for hi-tech, SaaS, Agency, and Ad networks, I have led several successful digital projects over the last decade. Skills, experiences and highlights - - Digital Marketing Strategy and execution - Revenue-oriented marketing planning, budgeting, forecasting and execution- Lead Generation and web traffic generation- Creation of highly effective landing pages with very high conversion rates and low CPA.- SEO, Link-building, Off-page optimization of websites- Brand management and brand awareness campaigns- Strategic marketing, STP analysis and brand positioning activities- Outstanding marketing communications skill.- Excellent market research and analysis- Website design and development- Content management and content marketing- Team management and agency management- Pre-sales and sales presentations - Hubspot certified Inbound marketing specialist- Google Adwords certified- Google Analytics certifiedTo know more about me, please drop a message here!

Listed skills include Digital Marketing, Web Marketing, Market Research, Go To Market Strategy, and 28 others.

Current workplace

Rituraj Borah's current company

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TO THE NEW
To The New
Performance Marketing and Digital Strategy Leader | B2B Technology Marketing | Digital Consulting | IIFT MBA
noida, uttar pradesh, india
Website
Employees
1591
AeroLeads page
5 roles

Rituraj Borah work experience

A career timeline built from the work history available for this profile.

Senior Manager Marketing

Current

Noida

As a senior manager of marketing, I lead the paid media initiatives at To the New and also own SEO, webinars, content marketing, digital analytics etc. I am in charge of planning, budgeting, execution, and reporting of performance marketing campaigns to in accordance with KPI’s.Core responsibilities include: Paid media marketingABM StrategySEO and.

Feb 2023 - Present

Manager - Demand Generation

Led growth marketing and demand generation for one of the fastest growing QA automation SaaS platforms.Paid media managementOutbound marketing Agency managementBudget planning and managementMedia buying

Apr 2022 - Feb 2023

Assistant Manager Marketing(Digital)

Delhi, India

I owned and managed the digital marketing at Impetus, responsible for promoting our products and technologies to our TG across North America, ANZ, South East Asia etc. My core KRA included PPC management with a combined annual budget of $2mn, taking strategic decisions w.r.t demand generation, brand outreach, industry benchmarking, budgeting etc. I was.

Feb 2014 - Apr 2022

Senior Account Manager, Online Marketing

New Delhi Area, India

Spearheaded a very talented team in all kinds of Online Marketing endeavor. Expert Ad Copywriter, Media Buyer and Digital Media Planner.Complete Internet Marketing strategy Development and Client Servicing for my Advertising Firm.Handling Multiple clients across a number of top verticals ranging from Home Improvement to Education, E commerce to Heavy.

May 2012 - Feb 2014

Campaign Analyst

Gurgaon, India

Responsible for Campaign Management and Optimization across several Publishers and Resellers.Management of PPC,PPL and eCPM strategies across various platforms.Did extensive media planning for clients including Keyword Research,RFP's,Insertion Order Implementation,Client Invoicing,Revenue Reporting etc.

Oct 2010 - May 2012
Team & coworkers

Colleagues at TO THE NEW

Other employees you can reach at tothenew.com. View company contacts for 1591 employees →

3 education records

Rituraj Borah education

FAQ

Frequently asked questions about Rituraj Borah

Quick answers generated from the profile data available on this page.

What company does Rituraj Borah work for?

Rituraj Borah works for TO THE NEW.

What is Rituraj Borah's role at TO THE NEW?

Rituraj Borah is listed as Performance Marketing and Digital Strategy Leader | B2B Technology Marketing | Digital Consulting | IIFT MBA at TO THE NEW.

What is Rituraj Borah's email address?

AeroLeads has found 1 work email signal at @impetus.co for Rituraj Borah at TO THE NEW.

Where is Rituraj Borah based?

Rituraj Borah is based in Delhi, India, India while working with TO THE NEW.

What companies has Rituraj Borah worked for?

Rituraj Borah has worked for To The New, Sofy.Ai, Impetus, Techmagnate, and Xad, Inc..

Who are Rituraj Borah's colleagues at TO THE NEW?

Rituraj Borah's colleagues at TO THE NEW include Kavishek Kumar, Shubham Chaurasia, Oscar Dk, Bharat Raichur, and Shweta Kuchhal.

How can I contact Rituraj Borah?

You can use AeroLeads to view verified contact signals for Rituraj Borah at TO THE NEW, including work email, phone, and LinkedIn data when available.

What schools did Rituraj Borah attend?

Rituraj Borah holds Executive Post Graduate Diploma In International Marketing(Epgdim), Marketing from Indian Institute Of Foreign Trade.

What skills is Rituraj Borah known for?

Rituraj Borah is listed with skills including Digital Marketing, Web Marketing, Market Research, Go To Market Strategy, Media Buying, Creative Strategy, Web Analytics, and Account Management.

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