Ritu Rungta Email & Phone Number

Mumbai, MH, IN

Sunnyvale, CA, US

Sunnyvale, CA, US

• Working with the CMO & the Leadership team to create, develop and implement a strategic and tactical integrated marketing plan for the organization.
• Responsible for the entire spectrum of marketing with ownership driven responsibilities for Web development, Digital Marketing, Social Media, Content Marketing, Demand Generation, Lead Nurturing, Marketing Ops.
• Budget definition through planning and accurate forecasting
• Setting brand & marketing OKRs to boost awareness, engagement, and conversion in line with the overall business objectives
• Attract, develop, and lead cross-divisional marketing teams to define and execute the integrated marketing plan across the marketing spectrum
• Lead the Marketing Operations function to ensure optimal automation of marketing execution through proper systems set up and choosing the right martech tools for monitoring, tracking, and reporting.

Sunnyvale, CA, US

Sunnyvale, CA, US

• Team Management - Plan and recruit for overall team structure, priorities for the marketing team, goal setting, evaluation and mentoring.
• Vendor/Contract Management - Engage with 3rd party vendors and contractors for tactical and specialized marketing requirements including process of vendor finalization and cost and Sales enablement.
• Strategic Planning/Aligning with Management - Identify and develop marketing strategy based on company objectives, market characteristics and cost and markup factors
• Budget Management - Create the marketing budget with the CMO, achieve financial objectives by scheduling expenditures, analyzing variances, initiating corrective actions
• Alliance Marketing – Evaluate and plan 3rd party sponsorships aimed at profile building and lead generation, manage analyst relations and participate in conclaves and events to network and establish the company brand
• Customer Relations - Maintain relations by organizing and developing customer-relations programs, determining company presence at conferences and annual events

Sunnyvale, CA, US

- Lead team on different marketing initiatives for brand development.- Liaison with different business groups including Sales and Delivery / Engineering BUs and externalagencies and vendor partners - Identify trends and insights to define / redefine tactical marketing goals- Ownership of the corporate website with focus on it as a lead generating medium.

Sunnyvale, CA, US

Defining different marketing initiatives for brand developmentCreating several sales enabling collateral like case studies, whitepapers End-to-end ownership for participation as a sponsor for a Product partner event, including marketing and introducing cross-selling opportunities.

San Antonio, Texas, US

During my tenure created two reports on, - Green IT, Carbon Trading: The Road ahead- ICT (Information and Communication Technology Enabled) Financial InclusionBoth the reports dealt with presenting the current scenario and the opportunities and challenges it presents to the different industries (specifically the ICT vertical). These reports covered.

Navi Mumbai, Maharashtra, IN

• Communicate and negotiate with the client to define schedule and calculate timelines
• Deliver adhering to timelines, Co-ordination with all the stakeholders
• Responsible for analysis of delays in delivery and plan for corrective and preventive action.
• Responsible for Compliance management to ensure adherence to the quality and confidentiality standards in the project
• Mentoring of new entrants to the team on software related activities and awareness on the project

Pgdm, Finance And Marketing

Hsc, Science

B.Tech, Electronics And Telecom