Ritu Shah Email & Phone Number

Greater New York City Area

* Jewelry merchandiser, designer, national sales and marketing director .* Digital Marketing and Traditional marketing

Mumbai, Maharashtra, India

Responsibilities:*Understand sales team’s requirement and prepare strategies for 9X and 9XM to get the advertiser on board which resulted in 12% increased sales and 5 new advertisers every season *Prepare customized presentations for each new coming up show on the channel for the sales team to sell the adverting spots and achieved recommendable results*Prepare Sales potential reports to understand the competitive scenario. The product categories, advertisers and brands that are… Show more Responsibilities:*Understand sales team’s requirement and prepare strategies for 9X and 9XM to get the advertiser on board which resulted in 12% increased sales and 5 new advertisers every season *Prepare customized presentations for each new coming up show on the channel for the sales team to sell the adverting spots and achieved recommendable results*Prepare Sales potential reports to understand the competitive scenario. The product categories, advertisers and brands that are active and can be tapped for the current season, this was an energy booster to the sales team which resulted in increased sales.*Prepare rate cards for the channel, to set benchmarks for the sales team to sell the inventory available with the channel.*Investors presentations: Understand the revenue, GRP’s, inventory available and the targets set by the company, match them to understand the current status of the channel and present the way forward to achieve the set targets.*Understand and present the overall General Entertainment channel scenario and 9X % revenue share among all the channels, to boost the sales team to increase the revenue share Show less

The Times of India is the world’s largest circulated newspaper with 4.3 million copies circulated daily& a turnover of over $700 million Responsibilities: *Managed funds of $ 100 million together in 2007 for various companies*Dealing with the client at all levels to develop media plan which included studying the client’s market/category/product/market share through research and industry mapping*Created cross-platform synergies by leveraging print, online, television,… Show more The Times of India is the world’s largest circulated newspaper with 4.3 million copies circulated daily& a turnover of over $700 million Responsibilities: *Managed funds of $ 100 million together in 2007 for various companies*Dealing with the client at all levels to develop media plan which included studying the client’s market/category/product/market share through research and industry mapping*Created cross-platform synergies by leveraging print, online, television, radio and outdoor media’s, which gave a 360 degree approach to the marketing plan in effect creating sales revenue for these media companies.*Dealing with the various media’s within the Times group and suggesting appropriate media apertures to the client according to his brand requirement which resulted in a sales of $7 million for various other companies within the Times group.*Assisting the Business Development team at the time of making pitch presentations to the clients, the Media presentation resulted in 1 treaty worth $ 1 million*Studying the market and industry as a whole and suggesting various companies to be tapped for future deals to the business development team which resulted in 2 clients signing up a treaty worth $15 million Show less

Digital Media Marketing

Certified Google Adwords Specialist

Mba, Marketing