Ritushri Dhankher Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

New Delhi Area, India

Elan has been my entrepreneurial initiative with two partners, focussing on outbound tourism representation and destination project marketing. Key Achievements at Elan for Taiwan Tourism in 2019: Market representation of Taiwan Tourism Bureau within an allocated budget along with desirable end of year ROI. Strategic campaign rollout B2B and B2C that enhanced the destination’s presence, visibility and recall in market amongst the travel trade, media and travellers through Roadshows, Travel Exhibitions, Media trips, travel trade trips, Bollywood Influencer Celebrity ‘Mandira Bedi’ trip for digital tactical, Co-op with industry partners like Cox & Kings contributing to an all-time high of 1,225,672 Indian visitors in Dec 2019 and a record Indian visitor figure of 10,895,305 for Jan-Dec 2019.• Strategic market representation for outbound clients like tourism boards, hotels/resorts and smaller tourism councils through marketing tactical and consumer promotional campaigns.• Project Manage cross functional teams to develop and deliver B2B and B2C strategies in market within allocated budgets followed by campaign performance optimization to measure results.• Formulate communication strategy and media relations that include PR stunts/campaigns, Releases & plugged-in articles, Media FAMs & journalist programs.• Taiwan Tourism Bureau has been the star client with a curated tourism strategy for Taiwan in the India market.

New Delhi, Delhi, India

Managed and supervised an efficient team to develop tools and programs to market US destinations within India through annual branding and campaign plans delivering necessary ROI for marketing and PR as outlined by the client enabling enhanced tourism visits and spend for the USA along with the individual accounts of Beverly Hills, San Francisco, Nevada, Washington D.C. and Las Vegas. • Conceptualised the annual business strategy for the accounts along with budgets and cascade the same in market through a team of 15 people across major cities.• Allocated financials for project delivery in line with partner expectations ensuring optimum reach.• Organised channels of exposure and visibility to maximise ROI through tactical and media trips• Ensured effective reporting formats to capsulate monthly activities, results & position in market.

New Delhi Area, India

Achieved a record AVE (Ad Value Equivalence) figure of USD122,190,697 for India in 2014 from USD49,319,913 in 2013 and over USD33,266 worth of Marketing-in-Kind (MIK) in 2014• Devised the annual India market strategy and the business plan to enhance growth in market through short term & long term strategies identifying potential market segments.• Ensured brand enhancement, promotion, alliances and creative partnerships pan India, along with media and trade events across India and within the UK.• Managed the GREAT Britain campaign strands in market effectively along with partners and stakeholders• Developed and engaged with new media, analysed and reviewed market response/requirements and communicated the same internally.• Conceptualised and executed creative consumer projects and campaigns pan India • Organised media visits and mapped market communication plan to ensure destination coverage in media with increased ad value equivalence.• Successfully launched VisitBritain India's first Digital App in March 2013 for the first ever Bollywood Britain campaign with record number of celebrity endorsements free of cost.• Developed business and increased brand awareness by influencing Britain visit queries, promoting regionality and seasonality of tourism in the UK.• Liaised with the Indian travel trade and the UK tour operators along with Travel and Consumer Media to deliver media visits and engagement through workshops and events.• Tapped into collaborative opportunities for promotional activity with corporate/consumer partners and public diplomacy partners like British High Commission and the British Council.

New Delhi Area, India

Conceptualised and developed creative events and tactical campaigns for corporate clients including product launches, roadshows, PR stunts and expositions along with facilitating artiste management through engaging with celebrities and influencers while handling vendor management and third-party agency development.

New Delhi Area, India

• Developed marketing concepts for promotions and roadshows across North India• Developed new business and managed client servicing• Increased longevity of corporate accounts by providing individualized customer service and developing relationships with account holders.• Collected performance data on each promotion to better plan future events.• Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts.

Honours In Bachelor Of Arts, English

Activities and Societies: Editor - College magazine Member of Dramatics Society Major in English Literature

Higher Secondary, Commerce

Activities and Societies: District Level Athletics & Music Distinction in Economics