Ritushri Dhankher Email and Phone Number
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Expertise and forte in the field of marketing and communications with special focus on Tourism Marketing with brands like VisitBritain, Brand USA and Taiwan Tourism Bureau. Proven ability to identify and build strategic relationships while sustaining partnerships with prime accounts and key stakeholders, enhancing profit channels by optimising market trends and insights. Expertise in Media Relations and Campaign management, maximising available resources.Skills: •
Visitbritain
View- Website:
- linktr.ee/VisitBritainBiz
- Employees:
- 356
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National Travel Trade And Aviation Manager, CanadaVisitbritainToronto, On, Ca
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Trade And MarketingVisitbritain Dec 2022 - PresentToronto, Ontario, Canada
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Director Marketing And CommunicationsElan Jan 2018 - Aug 2021New Delhi Area, IndiaElan has been my entrepreneurial initiative with two partners, focussing on outbound tourism representation and destination project marketing. Key Achievements at Elan for Taiwan Tourism in 2019: Market representation of Taiwan Tourism Bureau within an allocated budget along with desirable end of year ROI. Strategic campaign rollout B2B and B2C that enhanced the destination’s presence, visibility and recall in market amongst the travel trade, media and travellers through Roadshows, Travel Exhibitions, Media trips, travel trade trips, Bollywood Influencer Celebrity ‘Mandira Bedi’ trip for digital tactical, Co-op with industry partners like Cox & Kings contributing to an all-time high of 1,225,672 Indian visitors in Dec 2019 and a record Indian visitor figure of 10,895,305 for Jan-Dec 2019.• Strategic market representation for outbound clients like tourism boards, hotels/resorts and smaller tourism councils through marketing tactical and consumer promotional campaigns.• Project Manage cross functional teams to develop and deliver B2B and B2C strategies in market within allocated budgets followed by campaign performance optimization to measure results.• Formulate communication strategy and media relations that include PR stunts/campaigns, Releases & plugged-in articles, Media FAMs & journalist programs.• Taiwan Tourism Bureau has been the star client with a curated tourism strategy for Taiwan in the India market.
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Director - Communications & Partnerships - India, Sartha Global Marketing (Representation Agency)Brand Usa Jul 2016 - Mar 2017New Delhi, Delhi, IndiaManaged and supervised an efficient team to develop tools and programs to market US destinations within India through annual branding and campaign plans delivering necessary ROI for marketing and PR as outlined by the client enabling enhanced tourism visits and spend for the USA along with the individual accounts of Beverly Hills, San Francisco, Nevada, Washington D.C. and Las Vegas. • Conceptualised the annual business strategy for the accounts along with budgets and cascade the same in market through a team of 15 people across major cities.• Allocated financials for project delivery in line with partner expectations ensuring optimum reach.• Organised channels of exposure and visibility to maximise ROI through tactical and media trips• Ensured effective reporting formats to capsulate monthly activities, results & position in market. -
Head Marketing & Pr - IndiaVisitbritain Aug 2001 - Jun 2016New Delhi Area, IndiaAchieved a record AVE (Ad Value Equivalence) figure of USD122,190,697 for India in 2014 from USD49,319,913 in 2013 and over USD33,266 worth of Marketing-in-Kind (MIK) in 2014• Devised the annual India market strategy and the business plan to enhance growth in market through short term & long term strategies identifying potential market segments.• Ensured brand enhancement, promotion, alliances and creative partnerships pan India, along with media and trade events across India and within the UK.• Managed the GREAT Britain campaign strands in market effectively along with partners and stakeholders• Developed and engaged with new media, analysed and reviewed market response/requirements and communicated the same internally.• Conceptualised and executed creative consumer projects and campaigns pan India • Organised media visits and mapped market communication plan to ensure destination coverage in media with increased ad value equivalence.• Successfully launched VisitBritain India's first Digital App in March 2013 for the first ever Bollywood Britain campaign with record number of celebrity endorsements free of cost.• Developed business and increased brand awareness by influencing Britain visit queries, promoting regionality and seasonality of tourism in the UK.• Liaised with the Indian travel trade and the UK tour operators along with Travel and Consumer Media to deliver media visits and engagement through workshops and events.• Tapped into collaborative opportunities for promotional activity with corporate/consumer partners and public diplomacy partners like British High Commission and the British Council.
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Senior Executive - EventsWizcraft International Entertainment Pvt. Ltd. Nov 1999 - May 2001New Delhi Area, IndiaConceptualised and developed creative events and tactical campaigns for corporate clients including product launches, roadshows, PR stunts and expositions along with facilitating artiste management through engaging with celebrities and influencers while handling vendor management and third-party agency development. -
Events & Promotions ExecutiveKidstuff Promotional Marketing Feb 1998 - Oct 1999New Delhi Area, India• Developed marketing concepts for promotions and roadshows across North India• Developed new business and managed client servicing• Increased longevity of corporate accounts by providing individualized customer service and developing relationships with account holders.• Collected performance data on each promotion to better plan future events.• Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts.
Ritushri Dhankher Skills
Ritushri Dhankher Education Details
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University Of DelhiEnglish -
Ramjas School R. K. Puram, New DelhiCommerce
Frequently Asked Questions about Ritushri Dhankher
What company does Ritushri Dhankher work for?
Ritushri Dhankher works for Visitbritain
What is Ritushri Dhankher's role at the current company?
Ritushri Dhankher's current role is National Travel Trade and Aviation Manager, Canada.
What is Ritushri Dhankher's email address?
Ritushri Dhankher's email address is ri****@****usa.com
What is Ritushri Dhankher's direct phone number?
Ritushri Dhankher's direct phone number is +121298*****
What schools did Ritushri Dhankher attend?
Ritushri Dhankher attended University Of Delhi, Ramjas School R. K. Puram, New Delhi.
What skills is Ritushri Dhankher known for?
Ritushri Dhankher has skills like Public Relations, Corporate Communications, Marketing Strategy, Integrated Marketing, Strategy, Brand Management, Social Media Marketing, Team Management, Strategic Planning And Partnerships, Event Management, Marketing, Managing Media Relations.
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