Ritwik Arya Email & Phone Number

London, Gb

Leading Apple Search Ads and App Store Optimization efforts for Trainline in the UK and Europe.Trainline, the UK's leading rail and coach travel platform, facilitates seamless booking across 40 countries and is favoured for its comprehensive access to over 270 transport companies. Trainline is listed on the London Stock Exchange and is at the forefront of building the future of rail and coach travel.

Delhi, In

Dream UK is an initiative to help study abroad aspirants, international students, and working professionals in the UK.I started this YouTube channel with the idea to not only make educational videos on various study-abroad topics but also to create a platform for students to network with other like-minded people having similar interests and serve the international students' community at a broader level.Within 1 year of its beginning, Dream UK received great organic traction:- 44 Million+ Impressions- 5 Million+ Views- 200,000+ Watch Hours- 36,000+ SubscribersCommon topics discussed on the channel:- Visa Process in the UK- Accommodation Search- Job Interview Prep- Life in the UK

Berlin, Berlin, De

• User Acquisition - Led user acquisition efforts for one of the world's most popular children's toy companies. Managed global campaigns across 32 countries on Google Ads and Apple Search Ads.• ASO Strategy - Developed ASO strategies for two major clients including one of the most used social media apps globally. This included the development of an ASO roadmap, conducting experiments, and updating app metadata to enhance visibility and conversion rate.• Client Relations and Account Performance - Managed key client communications focusing on retention and growth. Led performance meetings with major stakeholders, demonstrating value and strategic insight to maintain and enhance business relationships.• Collaboration with Platform Representatives - Worked closely with representatives from Google and Apple to ensure that all accounts adhered to the best practices and leveraged the latest platform features for optimal performance.Achievements:• Successfully managed and optimized high-impact marketing campaigns across 32 countries overseeing a monthly budget exceeding 200K USD.• Developed ASO roadmaps to align with yearly company objectives.

Berlin, Berlin, De

Responsibilities:• Strategic Consulting - Advised clients, including a Fortune 500 company, at Phiture on crucial matters such as market expansion, app category evaluation, countering downward traffic trends, increasing share of voice, and optimizing creativity strategy.• ASO Audit - Crafted detailed report, delved into an in-depth analysis of the client's App Store and Play Store presence, uncovering the most significant opportunities for growth. Furthermore, the report provided actionable, ready-to-implement keyword and conversion rate optimization strategies.• Co-author of ASO Monthly - Each edition of ASO Monthly featured in-depth insights on the latest developments and updates in the field of ASO, conversion rate optimization strategies, and other valuable information for ASO practitioners worldwide.• Framework Development - Designed new and improved frameworks to help Phiture expand its service offerings and increase ASO consultants’ quality of deliverables.• App Store Research - Tested and researched new features launched in the Apple App Store and Google Play Store to develop detailed techniques for the ASO department to utilize these new offerings optimally for client projects.• Business Partnerships Building - Drove successful partnerships by engaging in discussions and business negotiations with market intelligence providers, campaign management platforms, and ASO tools to secure the most effective solutions for Phiture.Achievements:• Conducted and delivered a comprehensive 360° ASO Audit for one of the world's most popular web-host mobile apps, boasting over 1 million downloads.• Negotiated and closed a third-party partnership deal worth over 50K USD for ASO and Business Development departments by successfully reducing original offers by 30%.• Co-authored six issues of Phiture's ASO Monthly publication.• Contributed to the revision of ASO Stack by Phiture, a widely-acclaimed strategic framework for maximizing app store optimization.

Edinburgh, Gb

Being a Student Ambassador, I offered support, encouragement, and advice to prospective students from 70+ nationalities around the globe who are planning to apply for studies at the University of Edinburgh Business School. The role is varied and involved delivering presentations, supporting and supervising study abroad aspirants, strategizing and delivering YouTube video content and ensuring events are delivered effectively.​Day-today responsibilities:− Act as a positive role model for ​UOE and Higher Education.−​ Provide support to prospective students during virtual open days. ​− Use of online mentoring portals to respond to queries​ of future students.− Lead digital marketing activities for the University of Edinburgh Business School.​​− Ensure effective communication with permanent staff members within the business school.− Undertake all work in line with ​UOE policies, procedures and regulations and ensure atall times the promotion of equality of opportunity and non-discrimination in accordance with​UOE's Equal Opportunities policies.

New Delhi, Delhi, In

Responsibilities:• Online Advertising - Strategized & prepared briefs for online campaigns on ad platforms including Apple Ads, Google Ads, Facebook Ads, Microsoft Advertising, & Quora Ads with over $100K monthly budget.• Client Communication - Led report discussions, presentations, knowledge transfer, and day-to-day communication with UK-based client for over 2 years.• Business Strategy - Prepared monthly action plans and performance projections for apps and presented them to stakeholders.• Team Management - Managed a team of 10 professionals including marketing executives, campaign managers, communication lead, social media lead, graphic designers, and web developer.• External Collaboration - Interacted with dedicated ad-platform specialists to our project from Apple Ads, Google Ads, and Facebook Ads regularly to ensure optimized campaign performance across all paid marketing channels.• Team Training - Undertook knowledge transfer sessions for new employees to help them understand how mobile app marketing functions.Achievements:• The ASA account I managed won the "Best Apple Search Ads Campaign" award at the App Growth Awards, Berlin.• Increased the ROAS of a PDF editing app - from 34% to 127%.• Marketed a newly launched Mac app and grew its annual revenue from $0 to $200,000 within 10 months.• Acquired 250K to 500K users for apps in the business & productivity category of the Apple App Store & Google Play Store.• Doubled the installs of a Windows app while reducing its cost per free trial by 96% and improving ROI by 3700%.

New Delhi, Delhi, In

Responsibilities:• Google Ads - Managed PPC campaigns having a monthly budget of over $10k. Used ‘Google Keywords Planner’ to include relevant & high traffic search terms in ads. Managed campaign bidding and budget allocation, made tweaks to the campaigns on a daily basis to optimize them and drive ROI generating users. • Apple Search Ads - Ran app install campaigns on Apple Search Ads to grow the user base of various apps. Optimized campaigns by tweaking keyword bids, CPA goals, creative sets, campaign budgets. Made data-driven changes using analytics dashboards to double the results of campaigns at reduced costs. • App analytics - Used attribution tools and platforms such as Appsflyer, Firebase, Google Analytics, App Store Connect, Play Console, AppTweak, and SensorTower to measure organic & paid marketing efforts. Undertook retention-rate analysis, country-wise performance analysis, user-behavior analysis, app-usage and conversion funnel analysis. Created customized internal dashboards to keep a close eye on the KPIs of a business and made tweaks to the marketing plan based on that data.• Growth Hacking - Implemented growth-accelerating plans such as boosting keyword ranks, conversion funnel optimization, market research & competitor analysis, UI/UX changes, in-app pricing, push notification & email marketing strategy.Achievements:• Acquired 130,000+ users for various apps in the business category.• Achieved over 100% page-view to install conversion rate on a productivity app.• More than tripled the ROI of a PDF editing app - from 29% to 115%.• Optimized campaigns for a fax app and brought its installs to free trial conversion rate up from 40% to staggering 85-95%.• Increased the rank of a game in the ‘Trivia’ category from 62 to 1 in the Indian App Store within just one day of starting the user acquisition campaigns.

New Delhi, Delhi, In

Responsibilities: • Facebook Ads - Handled various ad-accounts for clients. Undertook activities like U/A campaign, design-creation, strategizing audience targeting, and remarketing campaigns.• App Store Optimization - Optimized the meta-data of apps using ASO tools - SensorTower, AppTweak, App Annie, to boost keyword rankings & conversion rates in the Apple App Store & Google Play Store. • Design Creation - Worked closely with graphic designers to create online advertisements and accumulated proficient knowledge of tools like Canva, Adobe Photoshop, and Adobe Premiere Pro.• Social Media Marketing - Managed client accounts on Facebook, Instagram, and LinkedIn. Created content strategy, assisted promotion designing, and posted content to drive engagement.• Client Management - Worked in an agency environment and constantly communicated with several clients to discuss project deliverables, online campaigns, product performance, and business KPIs.• App Promo Video Development - Wrote scripts for the voiceovers, designed scenes, collaborated with animation houses to create visually dynamic & high-quality app store promotion videos.Achievements:• Marketed 35+ apps in Google Play Store & Apple App Store, ranging from categories like - Productivity, Finance, Business, Sports, Fitness, Education, Music & Audio, Social, Trivia, and Lifestyle.• Ran Facebook Page 'like campaign' for a finance app, rose its number of page likes from 0 to 38,000+ in 5 weeks at a CPI as low as 0.01 USD.• Successfully launched a finance app and increased its user base from 0 to 75K+ while reducing the cost of user acquisition by 73%.• Started campaigns for a sports game and drove 67,500+ downloads.• Boosted organic performance of apps from various categories and helped them rank in top search results in app stores.

Rueil Malmaison, Paris, Fr

Managed a simulated turn-key project within a team. We were able to successfully plan the framework and manage the financial accounts of the project, analyze the risk associated with day-to-day operations of the business, and achieve the target profitability.

In

Handled the task of marketing the business prepositions of the company and growing their targeted community base, mainly consisting of Graphic Designers.

Master'S In Marketing

Bachelor Of Commerce - B.Com. (Hons.)

Cbse Class 12, Commerce