Ritwik Arya Email & Phone Number

London, GB

Leading Apple Search Ads and App Store Optimization efforts for Trainline in the UK and Europe.Trainline, the UK's leading rail and coach travel platform, facilitates seamless booking across 40 countries and is favoured for its comprehensive access to over 270 transport companies. Trainline is listed on the London Stock Exchange and is at the forefront of.

Delhi, IN

Dream UK is an initiative to help study abroad aspirants, international students, and working professionals in the UK.I started this YouTube channel with the idea to not only make educational videos on various study-abroad topics but also to create a platform for students to network with other like-minded people having similar interests and serve the.

Berlin, Berlin, DE

• User Acquisition - Led user acquisition efforts for one of the world's most popular children's toy companies. Managed global campaigns across 32 countries on Google Ads and Apple Search Ads.
• ASO Strategy - Developed ASO strategies for two major clients including one of the most used social media apps globally. This included the development of an ASO roadmap, conducting experiments, and updating app.
• Client Relations and Account Performance - Managed key client communications focusing on retention and growth. Led performance meetings with major stakeholders, demonstrating value and strategic insight to maintain and.
• Collaboration with Platform Representatives - Worked closely with representatives from Google and Apple to ensure that all accounts adhered to the best practices and leveraged the latest platform features for optimal.
• Successfully managed and optimized high-impact marketing campaigns across 32 countries overseeing a monthly budget exceeding 200K USD.
• Developed ASO roadmaps to align with yearly company objectives.

Berlin, Berlin, DE

• Responsibilities:
• Strategic Consulting - Advised clients, including a Fortune 500 company, at Phiture on crucial matters such as market expansion, app category evaluation, countering downward traffic trends, increasing share of voice.
• ASO Audit - Crafted detailed report, delved into an in-depth analysis of the client's App Store and Play Store presence, uncovering the most significant opportunities for growth. Furthermore, the report provided.
• Co-author of ASO Monthly - Each edition of ASO Monthly featured in-depth insights on the latest developments and updates in the field of ASO, conversion rate optimization strategies, and other valuable information for.
• Framework Development - Designed new and improved frameworks to help Phiture expand its service offerings and increase ASO consultants’ quality of deliverables.
• App Store Research - Tested and researched new features launched in the Apple App Store and Google Play Store to develop detailed techniques for the ASO department to utilize these new offerings optimally for client.

Edinburgh, GB

Being a Student Ambassador, I offered support, encouragement, and advice to prospective students from 70+ nationalities around the globe who are planning to apply for studies at the University of Edinburgh Business School. The role is varied and involved delivering presentations, supporting and supervising study abroad aspirants, strategizing and.

New Delhi, Delhi, IN

• Responsibilities:
• Online Advertising - Strategized & prepared briefs for online campaigns on ad platforms including Apple Ads, Google Ads, Facebook Ads, Microsoft Advertising, & Quora Ads with over $100K monthly budget.
• Client Communication - Led report discussions, presentations, knowledge transfer, and day-to-day communication with UK-based client for over 2 years.
• Business Strategy - Prepared monthly action plans and performance projections for apps and presented them to stakeholders.
• Team Management - Managed a team of 10 professionals including marketing executives, campaign managers, communication lead, social media lead, graphic designers, and web developer.
• External Collaboration - Interacted with dedicated ad-platform specialists to our project from Apple Ads, Google Ads, and Facebook Ads regularly to ensure optimized campaign performance across all paid marketing.

New Delhi, Delhi, IN

• Responsibilities:
• Google Ads - Managed PPC campaigns having a monthly budget of over $10k. Used ‘Google Keywords Planner’ to include relevant & high traffic search terms in ads. Managed campaign bidding and budget allocation, made.
• Apple Search Ads - Ran app install campaigns on Apple Search Ads to grow the user base of various apps. Optimized campaigns by tweaking keyword bids, CPA goals, creative sets, campaign budgets. Made data-driven changes.
• App analytics - Used attribution tools and platforms such as Appsflyer, Firebase, Google Analytics, App Store Connect, Play Console, AppTweak, and SensorTower to measure organic & paid marketing efforts. Undertook.
• Growth Hacking - Implemented growth-accelerating plans such as boosting keyword ranks, conversion funnel optimization, market research & competitor analysis, UI/UX changes, in-app pricing, push notification & email.
• Acquired 130,000+ users for various apps in the business category.

New Delhi, Delhi, IN

• Responsibilities:
• Facebook Ads - Handled various ad-accounts for clients. Undertook activities like U/A campaign, design-creation, strategizing audience targeting, and remarketing campaigns.
• App Store Optimization - Optimized the meta-data of apps using ASO tools - SensorTower, AppTweak, App Annie, to boost keyword rankings & conversion rates in the Apple App Store & Google Play Store.
• Design Creation - Worked closely with graphic designers to create online advertisements and accumulated proficient knowledge of tools like Canva, Adobe Photoshop, and Adobe Premiere Pro.
• Social Media Marketing - Managed client accounts on Facebook, Instagram, and LinkedIn. Created content strategy, assisted promotion designing, and posted content to drive engagement.
• Client Management - Worked in an agency environment and constantly communicated with several clients to discuss project deliverables, online campaigns, product performance, and business KPIs.

Rueil Malmaison, Paris, FR

Managed a simulated turn-key project within a team. We were able to successfully plan the framework and manage the financial accounts of the project, analyze the risk associated with day-to-day operations of the business, and achieve the target profitability.

IN

Handled the task of marketing the business prepositions of the company and growing their targeted community base, mainly consisting of Graphic Designers.

Master'S In Marketing

Bachelor Of Commerce - B.Com. (Hons.)

Cbse Class 12, Commerce