Ritwik Chaudhuri Email & Phone Number

Kolkata, Wb, In

Kolkata Area, India

Job Details – Create a workable Business Strategy for Brand/s Build up a profitable business through correct pricing and Marketing Plan Handle and utilize Marketing budget to derive maximum effectivity on an ongoing basis Identify potential markets, target consumers and products/blend to fulfil their needs Coordinate with designers to brief them -for Packet design, POP etc  Help in Recruitment and Building up of the Sales Team Coordinate and guide the… Show more Job Details – Create a workable Business Strategy for Brand/s Build up a profitable business through correct pricing and Marketing Plan Handle and utilize Marketing budget to derive maximum effectivity on an ongoing basis Identify potential markets, target consumers and products/blend to fulfil their needs Coordinate with designers to brief them -for Packet design, POP etc  Help in Recruitment and Building up of the Sales Team Coordinate and guide the RSM/State Head/ National Sales Head to effectively execute marketing inputs  Regularly monitor the overall performance of the RSM /SH/NSM so that they deliver optimum results  Implement systems to simplify and set standardized controls for our better understanding  Make ongoing BTL plans to support sales growth Coordinate with vendors of promotional items, advertising agencies etc Create Brand awareness in due time to sustain a longer life cycle and growth of our Brand/s Conduct training to the sales team to upgrade generic efficiency Attend Monthly Review Meetings as and when required Conduct Annual Sales Team / Dealer / Retailer Meets only after they achieve objectives set by the Company Show less

Kolkata

Handled a business turnover of 20 crores / month of Paper and Boards in the States of West Bengal, North Eastern States, Bihar, Jharkhand, Orissa, Chattisgarh and Nepal.

Kolkata

 Assisted the Head Packet Tea (HOD) in Strategic Business Planning & Managing - Targets, Budgets, Manpower, Pricing, Brands(24 nos), Sales, MIS etc I recruited, trained, motivated and led a team of 120+ sales and marketing professionals along with all the Consignee Agents / C&F Agents, Distributors and Key Accounts across India,  Substantially increased turnover of Packet Tea Business from 46.2 Crores to 133.65 Crores by systematizing the normal trade distribution network across… Show more  Assisted the Head Packet Tea (HOD) in Strategic Business Planning & Managing - Targets, Budgets, Manpower, Pricing, Brands(24 nos), Sales, MIS etc I recruited, trained, motivated and led a team of 120+ sales and marketing professionals along with all the Consignee Agents / C&F Agents, Distributors and Key Accounts across India,  Substantially increased turnover of Packet Tea Business from 46.2 Crores to 133.65 Crores by systematizing the normal trade distribution network across India, tie-ups with Institutions like BPCL(beyond LPG), Reliance Retail (Private label), CSD, Modern Trade and by optimum utilisation of resources  Coordinated with different agencies for designs, media planning, TVC making, Outdoor Branding, Movie inserts, events etc Started Exclusive Retail stores in an Amusement Park, Cinema halls, Malls and Clubs  Planned and implemented numerous Consumer schemes on PAN India basis Launched new Brands like Castleton Premium, Goodricke Premium, Goodricke Roasted, Zabardast and Gold Estate. Also re-launched Goodricke Tea as Goodricke Chai  Introduced vital SKUs to penetrate into different segments of the markets, including rural markets and HORECA outlets  Introduced web sales of Packet Tea through the Goodricke website Show less

Kolkata

Provided strategic leadership and managed the entire operations of Fountain Pepsi Launch in Kolkata.It included identifying locations to install vending machines, co-ordinate with maintenance service provider, set up service and visit schedules of the service and sales team. At the time of installation, branding etc., of each outlet was done.In addition, I organized road shows, events and stalls to promote Fountain Pepsi.Led, trained and motivated a team of over 30 sales and service… Show more Provided strategic leadership and managed the entire operations of Fountain Pepsi Launch in Kolkata.It included identifying locations to install vending machines, co-ordinate with maintenance service provider, set up service and visit schedules of the service and sales team. At the time of installation, branding etc., of each outlet was done.In addition, I organized road shows, events and stalls to promote Fountain Pepsi.Led, trained and motivated a team of over 30 sales and service personnel to develop and deliver on corporate objectives.Formulated comprehensive business strategy and identified core competencies and potential growth areas for expansion and diversification. Show less

Key Achievements• Successfully launched Brands like Ariel and Whisper. Both the brands dramatically increased market share • Relaunched Old Spice Brand which was bought by P&G • Set up a very effective distribution network with highly motivated and dedicated network of distributors and sales force • Achieved all sales objectives on a monthly basis for all SKUs in the designated areas • Had a short stint in selling Godrej Soaps and detergent after P&G merged with Godrej Soaps… Show more Key Achievements• Successfully launched Brands like Ariel and Whisper. Both the brands dramatically increased market share • Relaunched Old Spice Brand which was bought by P&G • Set up a very effective distribution network with highly motivated and dedicated network of distributors and sales force • Achieved all sales objectives on a monthly basis for all SKUs in the designated areas • Had a short stint in selling Godrej Soaps and detergent after P&G merged with Godrej Soaps Limited to form Procter & Gamble Godrej Limited Show less

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Executive MBA

Pgcbm, Mba

B Com, Commerce

Activities and Societies: During my college days I was into rowing and won the GOLD Medal in the WBRA State Campionship. Other inter club.

I.S.C, Science

Activities and Societies: Was an active member of The Interact Club of La Martiniere. It was our batch which started the Inter school fest.

Icse, General + Science

Activities and Societies: Was a member of Interact Club and was an organiser of Karmayatra which was an inter school competition