• Developed and lead the implementation of comprehensive marketing strategies to drive brand visibility, market share growth, and revenue expansion.• Managed and collaborated with cross-functional teams, overseeing digital content creation, advertising, and social media efforts to ensure cohesive and impactful marketing campaigns.• Utilized Google Analytics & Triple Whale to analyze marketing performance, assess key metrics, and make informed data-driven decisions to optimize marketing tactics.• Lead innovative marketing campaigns, utilizing targeted paid advertising across diverse platforms to boost online sales and enhance brand awareness.

• Structured and lead teams on initiatives to optimize website functionality, user experience, and overall performance, ensuring seamless online transactions and customer satisfaction.• Formulated and executed comprehensive e-commerce strategies to enhance online sales, optimize customer journeys, and drive revenue growth.• Collaborated with logistics teams to streamline operations, ensuring efficient order fulfillment, inventory management, and timely delivery.• Implemented strategies for retention and acquisition, using loyalty programs, personalized marketing, and effective outreach to build lasting relationships and attract new customers.

• Lead the creative process of content production, overseeing the creation of visually appealing and compelling digital assets across various platforms.• Skillfully planned & integrated digital assets across websites, email campaigns, social media, and paid advertising to achieve unified and impactful brand communication.• Created content that not only captivates audiences but is also optimized for search engines, enhancing online visibility and driving organic traffic.• Utilized analytics tools to assess content performance, analyze key metrics, and optimize strategies for continuous improvement in engagement and conversion rates.

• Designed and created eye-catching visual materials, including posters, banners, flyers, signage, and promotional materials, to meet clients' branding and advertising needs.• Collaborated with clients to understand their design requirements, providing effective design solutions that aligned with their business objectives.• Managed the entire design process, from conceptualization to final production, ensuring projects were completed on time and within budget.• Assisted with the production and printing process, overseeing quality control to ensure the final products met client expectations.• Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools to create digital and print materials, ensuring high-quality and print-ready files.• Maintained and updated the company's website, including product listings, pricing, and online ordering functionality.• Conducted regular website maintenance, ensuring a seamless user experience and addressing technical issues promptly.