Build and scale B2B marketing for a global smart technology and engineering leader, serving the world's most recognizable brands:- Expanded go-to-market strategy across North America, focusing on customer acquisition, loyalty, and upsell initiatives.- Accelerate sales velocity leveraging brand refresh, message consistency, and demand gen.- Led comprehensive marketing efforts including automation, demand generation, content creation, PR, brand positioning, product marketing, social media, AI integration, sales enablement, partnerships, and events to boost global growth and brand awareness.- Managed marketing budget and P&L, achieving over 7 figures in savings through process optimization, resource allocation, and vendor negotiations. Reduced cost per acquisition by 70%.

Driving Drake's b2b and b2c growth through marketing strategies and initiatives, I've increased the monthly sales pipelines by 459%, leveraging:- Built a multilayered paid and organic strategy improving key-account sales and generating 7 figures inbound SQLs- Achieved a 34% increase in gross profit through digital omnichannels year-over-year by developing and executing a comprehensive demand-generation strategy in paid and owned channels.- Strategized brand repositioning and refreshed cross-platform messaging, resulting in a 15% improvement in closed deals year-over-year. - Achieved an 9% increase in pipelined leads and a twofold increase in average gross profit per sale by managing an integrated ABM (account-based marketing) strategy across sales and marketing teams, optimizing ICP (ideal customer profile), communications channels, messaging, and implementing sales and marketing automation- Developed and implemented a cross-business unit B2B/B2C automation platform that improved customer service, team productivity, and generated a 15x ROI in sales- Marketing and content adviser for Medox, Drake’s healthcare division, resulting in budget optimization and 10% lead increase year-over-year.- Team management: Collaboratively identified and implemented training and growth opportunities for a team of Marketing Manager, Content & Community Manager and SEO Specialist.

Reporting to the CMO and COO, I led the B2B & B2C digital transformation at one of the world’s largest and longest-operating recruiting and HR consulting firms:- Produced over $4 million in potential revenue within 3 years (increase of 400% year-over-year) by implementing a lead funnel, involving optimized content, social media, SEM, SEO and website optimization.- Increased B2C acquisition by 144% year-over-year using insights and data analytics, team training, and generating more than 100 targeted and localized candidate-attraction programs.- Optimized social media content process, increasing website traffic by 57% year-over-year, and leading corporate LinkedIn page to an average 4% engagement rate and more than 100,000 followers.- Supervised a global brand committee to align and grow sales & marketing content and initiatives across Canada, UK, Australia, New Zealand, and the Philippines.- Trained approximately 50 sales team members on digital data, SEO and social selling

Reporting to the agency partners and client executives, I spearheaded digital marketing efforts at a Webby Award-winning branding agency:- Established and led the development and implementation of all-encompassing digital marketing strategies, including content, content-distribution platforms, SEO, SEM, social media, email marketing and website redesigns, resulting in exceptional performance and KPI achievements for clients in insurance, fintech and legal sectors.- Developed tactics, content and omnichannel campaigns for a Canadian insurance leader to help shape a narrative and position it as a thought leader and solution curator, including through SEM, SEO, UGC, social media, dedicated content, videos and microsite.- Increased traffic by 175% and downloads by 266%, while lowering CPC year-over-year with the same budget, for one of the top three law firms in Canada, resulting in 75,000 conversions from business leaders and legal executives through an agency-created content platform.- Project managed all trade shows material for exhibiters in the healthcare industry- Team management: 2 developers, 5 external content producers, 2 designers

Expanded all Randstad’s B2B & B2C digital platforms focusing on serving internal and external customers across Canada, and delivering double-digit growth for all lines of business:- Oversaw digital transformation, which included social selling, content distribution platform (Postbeyond), CRM selection and implementation (Hubspot), personalized experience design, and internal search engine. - Built all Randstad B2B and B2C digital properties (digital, social media, thought leadership and email), generating more than $500,000 in yearly revenues.- Orchestrated the new corporate website redesign from UX to SEO, resulting in an increase of over 35% in traffic and leading to millions of visits every quarter. Tactics included a new structured URL, which generated a 27% increase in applications year-over-year.- Led event marketing and promotion and took part in the logistical management ensuring people, equipment and food were in the right place at the right time

Built and piloted all Randstad B2B & B2C digital properties (digital, social media, thought leadership and email), generating $500,000+ in revenues:- Website redesign: Orchestrated the new corporate website redesign from UX to SEO resulting in +35% in traffic and leading millions of visits every quarter.- SEO/SEM: Engineered a location-based SEO/SEM  strategy that lead to more than 20% in website traffic and +10% in Google Maps traffic- Social: Nurtured audience and developed our online industry expertise that generated +25% followers per year on both LinkedIn and Facebook- Team management: Optimized and consolidated vendors, media, SEO & digital agencies, while building an internal marketing team (coordinator and content creator)- Training: Taught social selling up to 50 sales people quarterly

Clients: ► Les Productions du Quatre Janvier (Paris, France)French to English translation of Press Kit, production notes, trailer and content for award winning pilot Reset.► Editions du Miroir aux Troubles (Paris, France)French to English translation of books, written for kids with learning disabilities and dyslexia ► Balina Films (Paris, France)A successful mission to raise awareness about the tv show "Sans Canapé Fixe" (Balina / France 4) on social media for a Dailymotion contest:- Twitter followers: +373 %- Facebook: +135% likes, average virality rate 3% (top post - 8%) - Dailymotion: +105% votes, + 95% views► Experience Renewal Solutions (Toronto, CA):- Market research: interviews and surveys of customers from Quebec- Translation (French to English)

Oversaw all digital marketing for Canada’s largest independent movie distributor:- Supported and orchestrated fan events, pop-ups, and flash mobs across Canada to promote tentpole movies.- Created, delivered and optimized paid and organic digital marketing campaigns for international movies and TV shows.- Leveraged data to focus content strategy, leading to an expansion of the corporate Facebook channel from 33,000 followers to 100,000 in less than 8 months.

- Edition Chronique- Bass Part Magazine

► Facebook marketing communication strategy► Revamping of the Facebook Page► Management of community and webmarketing

Optimized a simple webmaster role into a full digital marketing and growth-hacking position, creating and growing all digital activities including corporate website rebuilding, search engine optimization, and newsletter redesign, attracting hundreds of thousand visitors monthly (20% increase year over year)- Creating and growing all web and digital activities.- Creation of websites and their specific contents (trailers, interviews, videos, news, hang marketing, advertisements, partnerships, et cetera.).- Piloting the creation of the new corporate website (budget of 50 k€) and its transformation to a sale platform.- Boosting of company newsletters & social networks.- Creator, director, writer, editor and producer of corporate WebTv shows.- Collaboration in print marketing campaigns and strategies.- Management of a three persons marketing team: coordinator, content writer and developer.

- taking care of the corporate website and database on a daily basis- producing content such as news, interviews videos, promotional websites...

Founder of the company Multimetrage(s), specialized in digital content marketing, for a large variety of clients.► Production, editing and directing of web contents, websites, corporate movies, music videos and DVD & short films.►List of clients : yahoo.fr / public.fr, Universal Music, Puget, Neuf, Cedus, Carglass, ESCE, Aztec Music, Ace of Spade...

- Creation and management of the websites of two national rock magazines- Content creation including videos and online music compilation

Interviews and reviews for nationally published magazines

News, reports, production of the morning show.

Supervised communications for one of France’s most reputable cancer research hospitals:- Founder and editor-in-chief of corporate internal newspaper. - Wrote articles, news and press releases; responsible for daily updating of corporate website.

Managed internal communications for the globally renowned physics research organization:- Editor-in-chief and production supervisor of French-English bilingual internal newspaper.- Supervisor and co-author of public-facing bilingual digital newspaper "Bulletin du Cern" .Example of work : https://cds.cern.ch/journal/CERNBulletin/2005/34/News%20Articles/?ln=enhttp://cdsweb.cern.ch/journal/CERNBulletin/2005/34/News%20Articles/?ln=fr // http://cdsweb.cern.ch/journal/CERNBulletin/2005/34/News%20Articles/?ln=en

News, reports, production

Interviews and reviews