➤ Owning P&L management, pricing, promotion, sales tools, forecasting, and communications within the portfolio.➤ Strategically managing the marketing mix and allocating resources to maximize brand performance and profitability.➤ Preparing trade plans and marketing support to maintain market share leadership behind RTD Shelf Stable brands that comprise 53% volume, the highest market share in the RTD juice category.➤ Effectively managing the Top 4 shelf-stable non-alcoholic brands, Ocean Spray, Gatorade, Welch's, and Mistic.➤ Supervising strategy and program development for the distilled spirits portfolio, including Jack Daniel's and Tito's Handmade Vodka.➤ Managing the Tito’s Handmade Vodka brand since its launch in 2013, becoming the #1 vodka in the Puerto Rico Market with a 45% market share.➤ Working closely with agencies to implement efficient media and promotional plans, resulting in increased sales.➤ Growing, managing, and developing key strategic project accounts, working to foster long-term clients.➤ Driving innovation within current brands and evaluation of new brands, driving continued growth and profitability.➤ Serving as Team Leader for key accounts and developing marketing plans.➤ Directly communicating the marketing account annual plan and supervising a Brand Manager in execution of initiatives.➤ Liaising between Sales and Marketing with Key accounts, and preparing quarterly business updates for suppliers.

➤ Created and implemented marketing plans to support the brands and business development, including pricing strategies.➤ Established communication plans, shopper marketing programs, trade plans, and POS initiatives for assigned brands.➤ Defined the merchandising strategy for different marketing initiatives, aligning with the Category Management team.➤ Planned and executed engaging content across PR, social media, blog, print, and traditional marketing channels.➤ Implemented commercial strategies for brands including Lipton, Chivas Regal, Tequila Patron, Reynolds Brands, & Old El Paso.➤ Ensured brand consistency throughout channels for household products brands Sun Products (Henkel) and Spectrum Brands.➤ Efficiently prepared and communicated the fiscal year budget and quarterly business updates for brands in the portfolio.➤ Owned the P&L management process, including controlling all marketing expenses and vendor negotiations.

➤ Coordinated and supervised seasonal promotions and sponsorships, including promotional packs and displays efforts.➤ Partnered with the global Marketing team to ideate, define, and execute an effective short-/long-term product strategy.➤ Contributed to establishing consumer segmentation in order to design and optimize every touchpoint for the region.➤ Played a key role in the preparation of the Division budget and monthly forecast for the Caribbean and Export markets.➤ Supported development of targeted marketing plans, as well as developed sales support POP material and presentations.➤ Effectively executed a smooth product launch according to calendar timelines, ensuring optimal outcomes.