Kristian Rivera Email & Phone Number

Myrtle Beach, Sc, Us

Madison, Wisconsin, Us

Dallas, Texas, Us

• Led B2B inbound initiatives for organic growth (traffic, leads, and revenue), contributing 40% of overall leads and 60-80% of marketing influenced pipeline.• Developed and executed the B2B SEO strategy, growing organic traffic to the site by 50% YoY.• Oversaw a team of content creators in crafting SEO-first content resulting in 58% growth in top 3 keyword rankings and 131% growth in top 10 keyword rankings.• Performed CRO testing (hubspot forms, CTA placements, and landing pages) and implemented site changes driving 5x increase in inbound channel leads.• Partnered with email marketing to grow the subscriber list by 160% via strategically placed CTAs across our site and content.• Strategized with social media and email marketing team leads to distribute SEO-first content, thought leadership, and case studies to increase engagement with relevant audiences.• Oversaw the entire B2B website and external dev agencies to reduce technical SEO errors, improve site speed, and enhance user experience. Over my tenure we resolved 100% of status code errors and improved >25% of mobile pages to a “Good” performance score in Core Web Vitals assessment.• Created and maintained inbound channel reporting. I conducted data analysis and extracted insights across our content, SEO, lead generation, website, and CRO efforts to inform strategy and improve inbound channel performance.

New York, New York, Us

• Oversaw SEO strategy, growing organic traffic to the blog by 133% and leads from SEO content by 190%.• Managed and trained SEO content creators to produce SEO-first content and implement best practices across the site which led to a 300% increase in top 10 keyword rankings. • Responsible for all on-page and technical SEO tactics (keyword & topic research, search intent analysis, content briefs, content optimization, training, technical SEO audits).

New York, Ny, Us

• Formed the company’s first analytics function• Defined the vision and strategy for the analytics team• Managed the analytics team inclusive of data managers, specialists, and associates• Built reports and dashboards to support marketing, editorial, and business development• Provided insights to the executive team to better inform the business strategy and direction• Partnered with senior leadership to define departmental and business KPIs• Worked with dev resources to build, maintain, and improve new and existing analytics tools

New York, Ny, Us

• Managed the central SEO team inclusive of specialists and external agencies focused on off-page, on-page, technical seo, and website analytics• Collaborated with dev resources to implement technical SEO changes to the site• Developed and led SEO education and training for all new and existing team members• Hired and managed US and International SEO team members• Owned the SEO tools/platforms (Ahrefs, SEMRush, SERanking, Screaming Frog, and more)• Developed sitewide performance reporting to monitor and report on all SEO team efforts

New York, Ny, Us

• Managed team of writers to create SEO content for owned site and external publications• Managed on-page SEO (analysis & review, keyword research, content briefs, content optimization)• Trained new SEO team members on on-page SEO tactics and best practices• Performed off-page SEO tactics (guest posting, broken link building, mention tracking, HARO) • Performed and managed A/B testing (titles, meta description, URL structure, copy, etc.)• Built reporting to track off-page and on-page SEO efforts

As seen on NBC TODAY Show (02/10/16) - This hair salon cut-out cape solves your texting problem. (http://i-ca.pe/NBCTS)Introduced in 2009, iCape® is the original haircutting cape that keeps your customers connected and their devices clean and dry. Customers will relax knowing they can text, email, or surf when getting their hair styled. And you will get a whole new way to connect with your customers.Rated 4.6 out of 5 stars on Amazon. (http://i-ca.pe/AMZN2_0)Responsibilities include - Digital Marketing & Campaigns:• Successfully grew and managed social media presence while optimizing sponsored ads, cutting keywords by 92% to drive a 291% increase in clicks.• Created and launched marketing campaigns via MailChimp and MailerLite, increasing brand visibility and engagement.• Designed and built the iCape® product website using HTML and DudaMobile, while optimizing Amazon listings to rank high for targeted keywords.Analytics:• Analyzed business reports to extract actionable insights.• Monitored and evaluated ad and marketing campaigns.• Applied data-driven insights to optimize strategies and improve campaign outcomes.Product Management:• Led the successful development and market launch of a new product within 6 months.• Managed the end-to-end process of sourcing, hiring, and coordinating with international manufacturers and designers.• Contributed to product design and pricing strategies, ensuring alignment with market demands and company goals.Sales & Business Development:• Achieved 100% sales of a single SKU over a 5-month period through retail and wholesale channels.• Collaborated with top Amazon reviewers, driving a 22% response rate and securing a 4.6-star rating.• Managed both domestic and international inquiries, accounts, and customer relationships.• Oversaw purchase orders, invoicing, and payment processes• Coordinated inventory across local warehouses, fulfillment centers, and outbound shipments.

• Contributed to the creation and presentation of marketing decks.• Supported the drafting of artwork request forms, documents, and press releases.• Compiled and distributed weekly web analytics reports for e-commerce and social media performance.• Assisted in the management and optimization of the e-commerce website.• Managed retail accounts and maintained contact lists.• Supported the management of social media platforms and content.• Coordinated and maintained weekly and monthly store performance reports.