Michelle Rivera
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Michelle Rivera Email & Phone Number

👩 VP of Product | 🎯 Product Strategist | 👩‍💻 Product Lifecycle Management Expert | 🗓 Project Management Maven | ❤️ Empathetic Mission Driven Leader | 🏅Organizational Transformation Ambassador at ASCAP
Location: New York City Metropolitan Area, United States, United States 10 work roles 2 schools
1 work email found @ascap.com 11 phones found area 914, 631, 516, 352, and 303 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 86%

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Work email m****@ascap.com
Direct phone (914) ***-****
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Current company
Role
👩 VP of Product | 🎯 Product Strategist | 👩‍💻 Product Lifecycle Management Expert | 🗓 Project Management Maven | ❤️ Empathetic Mission Driven Leader | 🏅Organizational Transformation Ambassador
Location
New York City Metropolitan Area, United States, United States
Company size

Who is Michelle Rivera? Overview

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Quick answer

Michelle Rivera is listed as 👩 VP of Product | 🎯 Product Strategist | 👩‍💻 Product Lifecycle Management Expert | 🗓 Project Management Maven | ❤️ Empathetic Mission Driven Leader | 🏅Organizational Transformation Ambassador at ASCAP, a company with 1579 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at ascap.com, phone signal with area code 914, 631, 516, 352, 303, and a matched LinkedIn profile for Michelle Rivera.

Michelle Rivera previously worked as VP of Product | Project Management at Ascap and AVP, Digital Products | Project Management at Ascap. Michelle Rivera holds Ms, Special Education from Saint John'S University.

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Email format at ASCAP

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{first_initial}{last}@ascap.com
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Profile bio

About Michelle Rivera

👋 Hello there, I’m Michelle! I’m a results-oriented product and project management leader who is passionate about building great teams. Here’s what you need to know about me! 🔻I’ve driven measurable results in my previous positions, including:👉 Successful strategic cross-team leadership for 40+ product launches, including two key, multi-year US & International initiatives 👉 Introduced business unit’s first integrated, branded 3rd party partnership technology solution that resulted in a 66% conversion/ adoption rate 👉 Provided mentorship and professional development for 12 direct reports resulting in 90% obtaining a top-tier rating within the company and receiving multiple promotions within two years of being promoted to a senior leadership position👉 Recognized for the creation of strategic plans focusing on department restructuring, department analysis, and enhanced team design, resulting in doubling productivity across the product, project, and design teams within the first 6 months of implementation👉 Created and managed the department’s onboarding program, with the purpose of finding ways to increase each staff member’s personal and professional development, resulting in 90% of employees increasing performance to the top-tier performance rangeHere’s how I’m able to produce results like these:🎯 I’m an analytical problem solver and product strategist that has leveraged tools/ technology to achieve organization-wide and department goals resulting is increased innovation and differentiation for my organizations🗓 I am highly organized and have leveraged key product management methodologies to create, implement and establish standard product and project management processes that have increased efficiency and performance by at least 2X.😎 My strategies are grounded in the product mindset methodology, which focuses on addressing a need, assessing impact, and recommending strategic features and functionality that delight the user. This methodology has helped me create and execute against highly strategic, innovative product roadmaps.❤️ I’m a high-EQ, mission driven leader who believes that developing individual talents is the key to ongoing company success. I’ve developed customized professional development plans resulting in positive manager/ direct, peer and cross- team relationships and high performance and satisfaction overall. I’m a servant leader who removes roadblocks for my team, and operates from a foundation of empathy, authenticity, and transparency. Let’s connect—I’d love to learn more about you (and from you)!

Current workplace

Michelle Rivera's current company

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ASCAP
Ascap
👩 VP of Product | 🎯 Product Strategist | 👩‍💻 Product Lifecycle Management Expert | 🗓 Project Management Maven | ❤️ Empathetic Mission Driven Leader | 🏅Organizational Transformation Ambassador
new york, new york, united states
Website
Employees
1579
AeroLeads page
10 roles

Michelle Rivera work experience

A career timeline built from the work history available for this profile.

Vp Of Product | Project Management

Current

New York, United States

  • Developed, designed, and managed multiple product and project development lifecycle processes, resulting in the company launching over 40 new strategic initiatives and 2 new international projects.
  • Created and successfully executed against several yearly product roadmaps aligned with organizational goals and industry needs/ innovation.
  • Recognized for the creation of a new strategic plan for my department, focusing on division restructuring, department analysis, and team design, resulting in doubling the productivity across the product, project, and.
  • Provide mentorship and professional development for 11 direct reports to achieve 30+ successful product launches, resulting in 90% obtaining a top-tier rating within the company and receiving multiple promotions within.
  • Formulated the launch of the company’s sustainability programs and served as the manager for new sustainability initiatives while creating strategies for new program launches.
Nov 2020 - Present

Avp, Digital Products | Project Management

New York, United States

  • Spearhead new and current initiatives for company products and projects in five different divisions as well as oversee the execution of development activities to enhance the product's brand image in the market and.
  • Created and managed the company’s onboarding program, with the purpose of finding ways to increase each staff member’s personal and professional development, resulting in 90% of employees increasing performance as well.
  • Implemented standard department & project management process, such as a comprehensive 2021 roadmap, quarterly planning processes, and innovation backlog resulting in the attainment of two department strategic long-term.
Apr 2019 - Nov 2020

Senior Director, Digital Products| Project Management

New York, United States

  • Utilized user research, UX/UI design, and different data points to provide best practices and new digital tools for company members that allowed each member to further develop their careers
  • Introduced the company’s first integrated, branded 3rd party partnership technology solution that resulted in a 66% membership conversion/ adoption rate & consistently high levels of engagement throughout its 6-month.
Oct 2016 - Apr 2019

Gm For Essence.Com & People En Espanol

New York, United States

  • Managed a $20 million budget and 10 staff members from multiple cross-functional teams of developers, product managers, designers, and editors to help the company reach a broader audience, create innovative.
  • Recognized for the introduction of agile methodologies to the unit, contributing to $20 million in brand generation revenue and a 50% increase in revenue leading into the 2016 fiscal yearIncreased the growth in content.
  • Exceeded unit goals by optimizing SEO performance, which added over 1 million new digital company visitors, a 69% increase in company traffic, 24% increase in cross-platform visits, and doubling the amount of social.
Aug 2015 - Aug 2016

Vice President Of Product Development & Technology

New York, United States

  • Led a staff of 10 on initiatives for overhauling and redesigning solutions for the company’s long-term growth; including new product roadmaps, formulating a new product pivot strategy, and the creation of more.
  • Chaired the company initiative for technology migration, resulting in a 60% increase in website traffic within the first month
  • Increased one-time email open rates by 35% and added over 250,000 subscribers in the first two months
  • Created a process for addressing technical bottlenecks and site issues that improved the customer experience and engagement on multiple company platforms
Sep 2014 - Aug 2015

Director Of Product Development

Jersey City, NJ

  • Managed and directed a staff of 10 for local news websites and social media verticals for both web and mobile-based platforms
  • Oversaw the end-to-end product development cycle including product and project documentation, standard pre and post analysis, data reporting, and recommendations for best practices on UX/UI design
  • Forged a new product strategy which boosted 80% growth from the previous year and added 60 million new visitors to the platform and 500 million page views
  • Redesigned several company pages, resulting in a 60% increase in new subscribers and a 60% increase in visits to the jobs and real estate pages as well as a 200% increase in visits to the food page
Jun 2013 - Aug 2014

Mobile Project Manager

New York, United States

  • Headed the growth of mobile business strategies which led to an increase of $2 million in revenue by prioritizing product development and feature enhancements, incorporating customer and market insights, and ensuring.
  • Managed mobile projects throughout all phases including, mobile roadmap, product backlog, sprint planning, sprint backlog, budget management, risk mitigation, testing and app deployment planning for mobile applications
  • Designed and monitored experiments on new features to evaluate performance and effectiveness as well as forecasted outcomes based on metrics
Jul 2012 - Jun 2013

Product Manager

New York, United States

  • Owned product roadmap, including marketing and editorial strategy for 20+ diet and workout digital properties and created strategic analysis to select vendors for replatforming of 3 paid sites
  • Recognized for spearheading initiatives that led to a 300% growth over 3 years on platforms that had declining year-over-year subscriptions
  • Introduced a new mobile application that led to an increase in customer satisfaction and use by over 60% and increased the amount of subscribers by 150%
May 2010 - May 2012

Senior Project Manager

Lifetopia Inc

New York, United States

  • Successfully implemented 20+ medium to large size projects
  • Developed/ implemented standard project management processes decreasing overall project duration from 4 to 8 weeks to 2 to 6 weeks
  • Management of 10+ member cross-functional team
  • Product Roadmapping/ Strategy
Dec 2007 - Apr 2010

Senior Project Manager/ Account Manager At Pfizer Ince.

New York, United States

  • Account managed a $3M portfolio of web development projects across various stakeholders in the US Pharmaceutical Sales, Marketing, Medical and Finance divisions.
  • Authored and successfully executed a 90-Day Post-Merger Plan to expedite the integration of Algorism into MGL Americas lnc. and make the transfer of operations seamless to Pfizer
  • Introduced User-Centered Design principals to iteratively design, prototype, usability-test and implement web solutions in budget-constrained and highly-compressed timeframes
  • Provided all aspects of technical project management for 30+ IT projects, including detailed project requirements definition, risk assessment, budgeting, project planning, metrics tracking, and post-implementation.
Apr 2004 - Dec 2007
Team & coworkers

Colleagues at ASCAP

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2 education records

Michelle Rivera education

Ms, Special Education

Activities and Societies: Concentration in Learning Disabilities Dean's List Presidential Scholar

Ba, Speech Pathology

Activities and Societies: Dean's List American Collegiate Award National Hispanic Scholarship Recipient Education Honor Society National.

FAQ

Frequently asked questions about Michelle Rivera

Quick answers generated from the profile data available on this page.

What company does Michelle Rivera work for?

Michelle Rivera works for ASCAP.

What is Michelle Rivera's role at ASCAP?

Michelle Rivera is listed as 👩 VP of Product | 🎯 Product Strategist | 👩‍💻 Product Lifecycle Management Expert | 🗓 Project Management Maven | ❤️ Empathetic Mission Driven Leader | 🏅Organizational Transformation Ambassador at ASCAP.

What is Michelle Rivera's email address?

AeroLeads has found 1 work email signal at @ascap.com for Michelle Rivera at ASCAP.

What is Michelle Rivera's phone number?

AeroLeads has found 11 phone signal(s) with area code 914, 631, 516, 352, 303 for Michelle Rivera at ASCAP.

Where is Michelle Rivera based?

Michelle Rivera is based in New York City Metropolitan Area, United States, United States while working with ASCAP.

What companies has Michelle Rivera worked for?

Michelle Rivera has worked for Ascap, Time Inc., Savoteur (Formerly Daily Secret), Advance Digital, and The Associated Press.

Who are Michelle Rivera's colleagues at ASCAP?

Michelle Rivera's colleagues at ASCAP include Whitney Hogan, Michele Mckinney, Ian Pinckney, Mykel T. Brooks, and Tremon Farr.

How can I contact Michelle Rivera?

You can use AeroLeads to view verified contact signals for Michelle Rivera at ASCAP, including work email, phone, and LinkedIn data when available.

What schools did Michelle Rivera attend?

Michelle Rivera holds Ms, Special Education from Saint John'S University.

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