Margaret Wolfson

Margaret Wolfson Email and Phone Number

Founder/Chief Creative Officer @ River + Wolf LLC | Naming Specialist @
Margaret Wolfson's Location
New York, New York, United States, United States
About Margaret Wolfson

I am the Founder and Chief Creative of River + Wolf, a top-ranked brand naming and writing agency that works with established and emerging companies in every industry. For over a decade I have led the creative process of developing hundreds of brand names, stories, and messages for clients such as Maison Ferrand, CapGemini, Target, Sephora, Calvin Klein, Philips, Harman Kardon, Yum China, and Burt's Bees. I also enjoy partnering with start-ups, entrepreneurs, and others in search of a memorable and meaningful company and/or product name.As a verbal branding consultant and storyteller with more than 30 years of experience, I have a passion for creating distinctive and compelling verbal identities that resonate with audiences and reflect the essence of the brand. I have a master of arts in English and communication arts from New York University, and have published multiple articles and books on the art and science of brand naming. I have also been interviewed and featured by leading media outlets such as the New York Times, Fast Company, Forbes, Inc., NBC, AdAge, and CrainsNY. Additionally, I have lectured and conducted workshops on naming at prestigious institutions such as Columbia University, the Wharton School, Cinquieme Sens, and Institut Francaise de la Mode. My mission is to help clients find the perfect name for their brand and tell their unique story with clarity and impact.

Margaret Wolfson's Current Company Details
River + Wolf LLC

River + Wolf Llc

Founder/Chief Creative Officer @ River + Wolf LLC | Naming Specialist
Margaret Wolfson Work Experience Details
  • River + Wolf Llc
    Founder/Chief Creative
    River + Wolf Llc May 2014 - Present
    Greater New York City Area
  • River + Wolf Brand Naming And Writing
    Founder + Chief Creative
    River + Wolf Brand Naming And Writing Sep 2014 - Present
    Greater New York City Area
    Chief naming specialist, developing names in all industries from Fortune 500s to start-upsDeveloper of brand stories, copy, tagline, scrips and other verbal identity relevant to brand building; brand positioningManagement of preliminary trademark screening and global linguistic checksWorkshop leader/speaker/consultant on brand name development
  • Self -Employed
    Founder/Chief Creative River + Wolf Llc
    Self -Employed Feb 2014 - Present
    Greater New York City Area
  • Self -Employed
    Storytelling Artist
    Self -Employed Jun 1985 - Feb 2014
    Greater New York City Area
    Performing world myths and epics with music for audiences of all ages. This work has led to deep understanding of multiple cultures, as well as a fluency with archetypes, and story structure that serve as the 'secret sauce' in my verbal branding work.
  • Self Employed
    Verbal Branding Consultant, Storyteller
    Self Employed Nov 1992 - Present
    Greater New York City Area
    I am a multi-dimensional creative with a passion for words and stories, both written and spoken. This passion expresses itself in 3 fields: branding, storytelling, and book writing. While each discipline addresses a different human need, all harness the amazing power of words and stories to move, inspire, and transform.Commercial 'storytelling' work includes name development, copy writing, and brand story creation. As Founder and Chief Creative of River + Wolf (www.riverandwolf.com), I partner with directly with clients, as well as design, branding, and advertising agencies, developing names for all industries--e.g. healthcare, retail, social media, food and beverage, social enterprise, sustainability, insurance, technology, financial, etc. Favorite industries for name development: wine, paint, perfume, and cosmetics--though power tools are fun too.As a performing storyteller, I work with world musicians and orchestras, presenting myths and epics in theaters around the world. Recent large-scale work: Psyche and Eros, created in collaboration with composer Michael Ching and performed with violin and piano as part of the Abu Dhabi Music and Art Festival and for the Lincoln Center Summer Institute in West Memphis.
  • Namebase® Brand Naming Specialists
    Creative Director
    Namebase® Brand Naming Specialists Jan 2009 - Jan 2016
    Greater New York City Area
    Creative Director, management of naming teams, name generation, supervision of trademark and linguistic checks
  • Litbranding
    Founder And Chief Creative
    Litbranding Jan 2004 - Aug 2014
    New York City
    Freelance copywriting, brand story and name development. Agencies served (past and present) include: Landor, Wolf Olins, Catchword, Salt Branding, Strategic Name Development, BridgerConway, Real Estate Arts (REA), Tanj, Zigila, Creative Circle, NameFlash, Tungsten, etc.
  • The Bushnell Center For The Performing Arts
    Arts Consultant
    The Bushnell Center For The Performing Arts May 1998 - May 2014
    Hartford, Connecticut Area
    Storytelling, content development, program branding, writing
  • Midori & Friends
    Consultant
    Midori & Friends 1998 - Jun 2011
    Greater New York City Area
    Verbal identity work, including program reports, newsletters, advertisements, website, and other collateral and identity materials; conceptualization of and co-producer of large scale musical events involving children and internationally renowned musicians

Margaret Wolfson Skills

Product Naming Name Development Copywriting Social Media Brand Architecture Storytelling Music Editing Strategy Creative Direction Copy Editing Brand Development Art Creative Strategy Performing Arts Advertising Creative Writing Content Strategy Content Development Brand Management Writing Marketing Strategy Social Media Marketing Newsletters Marketing Communications Integrated Marketing Marketing Public Speaking Art Direction

Margaret Wolfson Education Details

Frequently Asked Questions about Margaret Wolfson

What company does Margaret Wolfson work for?

Margaret Wolfson works for River + Wolf Llc

What is Margaret Wolfson's role at the current company?

Margaret Wolfson's current role is Founder/Chief Creative Officer @ River + Wolf LLC | Naming Specialist.

What is Margaret Wolfson's email address?

Margaret Wolfson's email address is ma****@****ail.com

What is Margaret Wolfson's direct phone number?

Margaret Wolfson's direct phone number is +121266*****

What schools did Margaret Wolfson attend?

Margaret Wolfson attended New York University, New York University.

What are some of Margaret Wolfson's interests?

Margaret Wolfson has interest in Writing, Children, Design, Civil Rights And Social Action, Education, Environment, Reading, Science And Technology, Human Rights, Animal Welfare.

What skills is Margaret Wolfson known for?

Margaret Wolfson has skills like Product Naming, Name Development, Copywriting, Social Media, Brand Architecture, Storytelling, Music, Editing, Strategy, Creative Direction, Copy Editing, Brand Development.

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  • Margaret Wolfson

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