Associate Director, Customer Experience Strategy
Current• Consumer insights SME for Merkle’s CX Team - using cognitive science principles and advanced data analytics to help national brands better understand their customers and deliver relevant and personalized experiences. • Data Analysis: Distill large data sets into easily digestible insights and present data visuals telling a simple, cohesive story to inform strategic business decisions.• People Management: Managing and developing a team of analysts – including hiring, training,… Show more • Consumer insights SME for Merkle’s CX Team - using cognitive science principles and advanced data analytics to help national brands better understand their customers and deliver relevant and personalized experiences. • Data Analysis: Distill large data sets into easily digestible insights and present data visuals telling a simple, cohesive story to inform strategic business decisions.• People Management: Managing and developing a team of analysts – including hiring, training, performance reviews, and project management. • Research: Qualitative and quantitative research techniques to develop deliverables such as audience segmentations, motivational research and customer journey insights. • Segmentation: Develop targetable audience segmentation solutions, enabling brands to deliver more personalized experiences built on data-driven research insights.• Journey Mapping: Design comprehensive customer journey maps using research insights and advanced journey analytics to understand customer needs, pain points, and opportunities at each stage of a customer's relationship with a brand. Show less
