Chris Rivett Email & Phone Number

Bungarribee, New South Wales, Au

Bungarribee, New South Wales, Au

Sydney Zoo Leadership Group Role. Lead the marketing and sales team. Develop and implement marketing and sales strategy that delivers a reputable and high profile for Sydney Zoo. Lead the marketing and promotion efforts of the business in maintaining and growing visitation.

Sydney, Nsw, Au

* Ground up development and overarching execution of a multi-channel brand marketing strategy (TV, digital, outdoor, radio, cinema). Defined the supporting internal and external data sources to accurately measure and attribute growth to this strategic approach.* Creation of the Australian marketing team of five specialists to deliver the strategic approach (Campaign Manager, Partnership Manager, SEO Specialist, SEM Specialist, Business Analyst). Agency selection and appointment to support delivery of the creative and media strategy.* Delivered sustained and continuous brand revenue growth 32% YOY 2017 Q1 = +16%, Q2 = +28% Q3 = +52% Q4 = +29%* Grew unprompted brand awareness from 10% to 16% and prompted awareness from 41% to 60% in first 9 months of marketing strategy implementation. * Created an entirely new revenue stream for HotelsCombined through the creation of a Partnership Marketing division. This team delivered over $955,000 in incremental revenue to the business in the first 6 months of operation. This division is already being scaled and taken to all global focus markets.* Established partnership agreements with major publishers (Seven, Nine, Ten, News, Google) in Australia and negotiated stronger rate card positions for HotelsCombined

The Rocks, Nsw, Au

Responsible for leading and managing the Digital business unit and driving the implementation of digital marketing strategies and digital assets across the business whilst executing the marketing and brand strategies of Destination NSW• Define digital strategy to deliver business outcomes including a digital roadmap and governance model• Customer centric approach to digital with data informed decision making and ongoing improvement via multivariate testing programs• Developed and implemented programmatic strategy for digital media buying including attribution modelling • Successful delivery of various projects using Waterfall and Agile methodologies• Agency relationship management including establishing Destination NSW and Google Tier 1 Partnership. Management of media and creative agencies and portfolio of digital assets exceeding $10 million• Drove change within the business resulting in increasing the percentage of digital media from 15% to 50% across all major campaign initiatives for Destination NSW.• Business cases successfully securing over $400k capital expenditure for digital projects. • Increased my team of digital professionals from 4 to 15.• Grown the audience on digital channels sydney.com/visitnsw.com to be a top ten travel destination and accommodation website in Australia according to Hitwise• Working in a high pressure and demanding environment, successfully delivered over 100 campaigns across Sydney.com, VIsitnsw.com and Vividsydney.com• AIMIA Award winning msite for Visitnsw.com• AIMIA Award winning Sydney 360 video campaign• C-level adviser and wider business on best digital practice digital • Manage and implement web analytics strategies which include the objective tracking, collection, measurement, reporting and analysis of Internet data and the study of performance metrics and the behaviour of digital channel visitors to understand whether business objectives are being met

The Rocks, Nsw, Au

Responsible for leading and managing the Digital business unit and driving the implementation of digital marketing strategies and digital assets across the business. Develop and lead the strategic direction of the business in the digital space. Position Destination NSW as a market leader with respect to digital marketing.• Industry first media opportunities including the building of relationships with key publishers• 8 million visits to visitnsw.com and sydney.com + 1.6 million leads direct to tourism businesses. Delivering in accordance with the corporate target and a 20% conversion rate.• Growing social communities across a variety of networks to over 500,000 fans.• Launching new sydney.com and visitnsw.com websites including msites.• 2012 Australian Mobile Awards winner for navigation for sydney.com• 100% growth in organic search traffic referrals achieved by best practice SEO strategy. • Implement and manage the digital consumer marketing strategy to promote Destination NSW in the global marketplace.• Oversee the development and management of campaigns and ensuring reporting metrics are in place and campaign results delivered in a timely manner.• Implement and manage projects, processes and guidelines that enhance, optimise and integrate existing digital channels or which introduce new information technology to enhance the profile and positioning of Sydney and NSW as one of the world’s most successful tourism and events destinations.• Drive the development and implementation of all digital assets across the business with high level input and development of the consumer and corporate websites.• Manage and implement an ongoing program of enhancing the content for digital channels• Ensure that all digital content is fully compliant with all NSW Government guidelines. • Undertake research and analysis which identifies market and customer needs and uses findings to enhance the digital environment

Au

Lead a team of digital media specialists to deliver the digital media campaigns to support the Tourism NSW marketing strategy. Lead a team of technical specialists to deliver the growing requirements of the business. Ensure best practice methodology and adhere to all NSW Government guidelines. • Manage the successful development and launch of digital marketing campaigns within agreed budgets and time frames through the analysis and identification of client requirements, developing subsequent specification documentation, supervising and monitoring work carried out in-house and liaising with and monitoring external suppliers of digital and online content.• Manage the successful development and launch of complex digital projects resulting from the digital strategy that require architectural and design changes to the digital assets owned and developed by the organisation including project scoping, developing subsequent specification documentation, supervising and monitoring work carried out in-house and liaising with and monitoring external suppliers and ensuring industry stakeholders and clients are informed and approve of projects in progress.• Manage the workflow of the Digital Marketing Coordinator to successfully develop and deliver digital marketing campaigns.

Database Design And Implementation

Certificate Ii Tourism Operations, Tourism

Education record