1. Establish the team structure and workflow of account division, optimize teamwork efficiency.2. Led the team to hit the goals of not only customers’ but also the internals’. Co-work closely with customers, co-designers and IP originals to build up the co-brand awareness.3. Responsible for budget, profit, and quality control management of projects.4. Guide the planning of commercialization including IP disassembling, product design and production management.5. Optimize the… Show more 1. Establish the team structure and workflow of account division, optimize teamwork efficiency.2. Led the team to hit the goals of not only customers’ but also the internals’. Co-work closely with customers, co-designers and IP originals to build up the co-brand awareness.3. Responsible for budget, profit, and quality control management of projects.4. Guide the planning of commercialization including IP disassembling, product design and production management.5. Optimize the operation system of related supply chain including IP parties, designers, factories, channels, and marketing solutions to enhance the whole efficiency and risk control.6. Develop new business or project from potential customers.Accomplishment:2019 Mcdonald's x Alexander Wang Collaboration Collections2019 Superdry x Clotee Collaboration Collections2019 Q3Q4 ANTA x Opening Ceremony Collaboration Collections Show less

1.The brand marketing strategy service management: Responsible for the overall annual brand positioning, product positioning, market competition analysis, global campaign localization landing, philosophical concept extraction, integrated services as a whole.2.Creative Media Partnership management:Media partnership management, storybook creation, video shooting and production execution management, Media assets arrangement.3.The media interaction management: The integration of… Show more 1.The brand marketing strategy service management: Responsible for the overall annual brand positioning, product positioning, market competition analysis, global campaign localization landing, philosophical concept extraction, integrated services as a whole.2.Creative Media Partnership management:Media partnership management, storybook creation, video shooting and production execution management, Media assets arrangement.3.The media interaction management: The integration of media resources, transmission channel distribution management, communication strategy, media buy management, KOL strategy, public opinion supervision management in order to achieve maximum benefits of branding.4.Multi-party cooperation and coordination management: Celebrities invitation, influence cooperation, AR system development, production management of post-production company, etc.5.Account management: According to the client’s budget, integrated multiple elements analysis, reasonable quotation, control cost, and later financial management.6.Team management: To screen and train team members to help members adapt quickly to the corporate culture, enter team roles and improve their abilities. Show less

Responsible for in-project marketing management including copy writer, KV, campaign, social media operation and showroom design. Keep eyes on the effectiveness of all marketing activities and meanwhile enhance execution and process.