Riya Mathew Email and Phone Number

Project Leader; responsible for management and coordination of all deliverables for two airports (IND / DCA)• Responsible for the creation of Wayfinding Masterplan Analysis Reports for - Indianapolis International Airport (IND) and Reagan National Airport (DCA) in Washington D.C.; In 2016, 8.5 million people traveled through IND and DCA airport served 23 million passengers.• Creating a Masterplan Analysis Report included site-visits surveys, analyzing existing problem areas with regards to wayfinding, suggesting new methods and best practices for easy and efficient navigation for passenger movement within the built environment.• Creation of all graphics content related to report development - Detailed Airport Maps, Key Plans, Overall Design Layout, Process Charts and Graphs, Graphic Representations of Observations made, Creation of Industry Standard Symbols and Infographics on Standard Wayfinding Criteria.• Detailed study conducted on the ACRP (Wayfinding and Signing Guidelines for Airport Terminals and Landside), FAA (Advisory Circular AC 150 / 5360 - 12F Wayfinding and Signing Guidelines for Airport Terminals and Landside) and ADA (Standards for Accessible Design) guidelines.• Mainly worked on Illustrator/InDesign/Photoshop/PowerPoint. Integration of all these software's for all project deliverables.• Contributed to the creation of Shop & Dine Directories currently installed at the DCA airport.• Conducted in-depth study of various construction documents of existing and proposed signage - location floor plans / message layouts / graphics standards / sign elevation plans / fabrication.• Contributed to the conceptualization of temporary signs for introducing RideShare (TNC) at IND airport. • Promoted from Junior EGD to Project Designer overseeing and coordinating the design team.

Project based in-house graphic designer for an online personalized gift store.• Designed personalized folded note cards entirely based on customer briefs, mainly using Adobe Photoshop & Adobe Illustrator.

Responsible for new product development, branding & marketing of Eva Deodorants.• Conducted initial research for the development of new product lines for deodorants in terms of shortlisting fragrances, packaging & positioning. • Worked along with the R&D team for development of the new product variants.• Liaising with advertising, media & research agencies for finalizing the branding & advertising for the developed products.• Assisted in the airing of three TV Commercials for the launch of new products.• Managing infantry of 28 regional depots using Oracle to track stocks & sales.• Liaising with vendors for the production of large quantities of various in shop promotion material and distributing this pan India for building brand awareness.• Maintaining of budget given the brand plans.

SquidLondon is an innovative product design brand - producing products that change colour when wet.Responsible for all creative design work and assisting in marketing campaigns• Designing for their products (products that change colour when wet, essentially umbrellas & raincoats) • Created impactful catalogues/brochures and advertisements of their product range• Carried out extensive research on target audiences and brand image. • Successfully initiated brand development strategies and provided new large-scale business opportunities through networking• Managed web enquiries and handled responses to sales enquiries• Responsible for handling day to day operations and managing the office in the absence of my manager.

An opportunity to work on a live brief with a well-established company such as Grey Global for client communications, competitor analysis, campaign development and understanding the business acumen for a creative firm• Worked along with the account executives to discuss about the brief - message to be delivered and media to be used• Extensive research was carried out on the brand - its product and competitors in the market place• Advice from art directors and senior creative heads helped develop solid concepts during idea development• Learnt the importance of time management, giving attention to detail and developed my ability to multitask.