A Graduate from Symbiosis Centre for Management Studies, Pune majored in Marketing with a work experience and expertise of 4+ years in Digital marketing & management. I have experience in handling Social Media accounts, Performance Marketing Analysis, Instagram & facebook Ads, Report analysis, Google analytics and Adwords etcI have worked as Community & Events Manager for India's largest & fastest growing Backpackers' Hostel chain, Zostel. I was Responsible for curating memorable experiences for India's fast-evolving backpacker community by ensuring high levels of community engagement and interaction. Have great experience in executing growth strategies and optimizing marketing campaigns for greater reach. I have Managed SEO campaign expenses, estimated monthly costs, and reconciled discrepancies to maximize budget & worked for business Development & implementation of marketing & PR strategies to promote revenue growth.I am also a performance-driven person that is not afraid to excel and bring new ideas and solutions to the table Actively seeking full-time job opportunities in the field of Digital Marketing.
-
Community ManagerZostel Jan 2023 - Oct 2024 -
Social Media ManagerFullstop Entertainment Jan 2022 - Dec 2022Mumbai, Maharashtra, India -
Social Media SpecialistSocial Beat Dec 2021 - May 2022Mumbai, Maharashtra, IndiaStrategizing & Running company social media advertising campaigns on FacebookAds manager to achieve the desired corporate goals and reach untapped potentialcustomers with budgets of 30lakh monthly.Tracked, Analyzed and reported social media and online marketing campaign resultsusing Branch Analytics, Apps Flyer, Google Analytics and Ads manager. Monthlyreport analysis for measuring performance of ad campaignsCopywriting content for campaigns as well as Developing marketing content such asblogs, promotional materials and advertisements for social media.Worked with marketing department to create targeted advertising strategies for keycustomer demographics -
Community ManagerZostel Sep 2021 - Nov 2021GokarnaCommunity & Events Manager of India's largest & fastest growing Backpackers' Hostel chain.Responsible for curating memorable experiences for India's fast-evolving backpacker community by ensuring high levels of community engagement.Responsible for curating memorable experiences for India's fastest evolvingbackpacker community by ensuring high levels of community engagement andinteraction.Managing the social media handles for Zostel and Creating engaging content forsocial media platforms, including Instagram with a follower growth of 250+ andcontent interaction growth of 600% with a traffic of 7600+ in a span of one month.Conducted daily updates to social media profiles to boost company online presence
-
Seo Analyst InternMerkle Sokrati Feb 2021 - Jul 2021Pune, Maharashtra, IndiaWorked with brands like Forever21, AND, Global Desi, Maruti Suzuki for handlingtheir SEO activitiesCreated 300+ backlinks with content ranking and keyword optimization for SEO andcreation of SEO-rich content for clients. Hands-on experience using Google SearchConsole, Google Adwords, Semrush, Moz, Keyword planner etc.Suggested changes to website content and linking to optimize SEO positions for targetkeywords using Keyword planner.Provided detailed reporting and analyses on client website demographics and statistics -
VolunteerSpherule Foundation Oct 2019 - Jan 2020India -
Core MemberSympulse Scms Pune Aug 2018 - May 2019Pune, Maharashtra, India1. Researched and collate a database of potential media partners.2. Performed cold-calling to allocated companies and crack deals with them.3. Identified and tied-up with potential non-media partners for the promotion of Sympulse ‘19.4. Went on marketing visits to numerous colleges and other relevant places all around Pune.5. Conceptualized creative Marketing Strategies to promote Sympulse ‘19 and its sponsors.6. Coordinated with other departments – DIR, Press, Sponsorship, Hospitality etc.7. Ensured footfall for all events (especially sundowners) on days.8. Devised effective ways to market Sympulse ’19 on digital platforms.9. Ran a campus ambassador program to penetrate into various schools and colleges. -
Marketing And Public Relations SpecialistAll Rounder Shots Jun 2018 - Sep 2018Pune Area, IndiaDevelop, implement and manage our social media strategyDefine the most important social media KPIsManage and oversee social media contentMeasure the success of every social media campaignCollaborate with Marketing, Sales and Product Development teamsUpdating and maintaining Web content.Conferring with managers to identify trends and group interests and providing advice on business decisions.
Riya Mehta Education Details
Frequently Asked Questions about Riya Mehta
What is Riya Mehta's role at the current company?
Riya Mehta's current role is I am a Social Media Manager & a Performance Marketing Analyst with a work experience of 4+ years. Worked with reputed brands like Belgian Waffle & Co, Forever 21, Aditya Birla Caps, Maruti suzuki etc.
What schools did Riya Mehta attend?
Riya Mehta attended Symbiosis Centre For Management Studies- Pune.
Not the Riya Mehta you were looking for?
-
Riya Mehta
Sr. Technical Recruiter | Nielsen | It Professional | Where Talent Meets Opportunities | Connecting Top Tech Talent With Innovative Strategies | Corporate RecruitmentBengaluru -
Riya Mehta
Bengaluru -
-
-
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial