Hi, I’m Riya, a data-driven tech enthusiast dedicated to leveraging analytics to drive business growth. Currently, I am pursuing a Master of Science in Information Technology and Management, focusing on marketing and data mining at UT Dallas. My journey began with a solid foundation in Computer Engineering, which sparked my passion for product analysis and data analytics. In the long run, I aspire to lead data-driven marketing initiatives in a tech company.As a Market Research Analyst Intern at Tailgaters, I’m responsible for managing and creating engaging content for social media campaigns and boosting promotional engagement. I’ve designed impactful graphics using Adobe Creative Suite and Canva, and I utilize Google Analytics to identify improvement areas, implementing strategies that have successfully reduced bounce rates.My experience at Tata Consultancy Services reinforced my understanding of data management's critical role in organizational success. I have honed skills in database management, programming (SQL, Python), data visualization (Tableau), and project management tools (JIRA, Confluence). Alongside my technical abilities, I excel in problem-solving, decision-making, and teamwork, providing confident solutions to complex challenges.Thank you for visiting my profile. Feel free to connect or reach out to me at riyaprasade@gmail.com