• Responsible to build a sustainable growth engine and experiment experiential virality to fuel product-led growth • Identified touchpoints across user journey to leverage peer-to-peer network and enhance user experience • Formulated product strategies for invitational referrals, inviting users' peers to experience the product • Developed and implemented a peer experience that facilitated skill exposure and fostered desired emotions • Created free trial versions of the product for… Show more • Responsible to build a sustainable growth engine and experiment experiential virality to fuel product-led growth • Identified touchpoints across user journey to leverage peer-to-peer network and enhance user experience • Formulated product strategies for invitational referrals, inviting users' peers to experience the product • Developed and implemented a peer experience that facilitated skill exposure and fostered desired emotions • Created free trial versions of the product for different personas, strategised ways to facilitate pilots • Successfully designed 2 Minimum Viable Products (MVPs) and established Standard Operating Procedures Impact • Achieved a desired factor of 3.3 invitees per user and 100% user participation thus building top of the funnel • Converted 50% of the qualified leads to free trial classes; successfully transitioning 40% to paid users Show less

User Engagement and Retention• Responsible to drive engagement and renewals through implementation of community building aspects in the product• Spearheaded a team of 3 community managers to build a community of 3000+ users, designed and implementedadditional learning and peer bonding sessions increasing renewal percentage by 25 pps• Increased monthly retention by 23pps through introduction and implementation of curriculum led fun activities• Created competition structures… Show more User Engagement and Retention• Responsible to drive engagement and renewals through implementation of community building aspects in the product• Spearheaded a team of 3 community managers to build a community of 3000+ users, designed and implementedadditional learning and peer bonding sessions increasing renewal percentage by 25 pps• Increased monthly retention by 23pps through introduction and implementation of curriculum led fun activities• Created competition structures to enable user validation; collaborated with learning team for product integrationProduct Experience and Operations• Scaled live classes from 50 to 3000+ users within a span of 6 months, leading a team of 5 associates and 15 interns• Conducted product and customer analysis, giving insights to business teams and suggesting improvements in product• Identified key problems in the learning experience and project manage initiatives to create better product offering• Introduced class notes, reiterated course structure, established a system for instructor feedback, adherence and quality Show less

• Developed and executed diverse live session strategies, leading to a 2.5x month on month increase in attendees• Conducted user research with 100+ user calls; analysed their journeys to identify user personas and behaviour• Redesigned UI of the Music section to improve feature discoverability, user retention, and overall app experience Distinction | Received a Pre-Placement Offer; awarded for diligence and delivering on objectives and key result areas

• Leading a team of 10 juniors; launched Project Udaan, which was aimed at setting up libraries for underprivileged kids• Worked on the proposals for installation of air purifiers in college campus and college road reconstruction projects• Involved in conducting Business Conclave 2020, with 40+ speakers, 40,000 attendees and a total budget of ₹ 64.7 Lakhs