Managing +$90MM of Glade air freshener spray business. End-to-end commercialization of product innovation on Glade air freshener sprays. Managed organic social media presence for total Glade business.

Managing Food class of trade for Glade business, executing brand priorities at grocery retailers. Managing Glade seasonal LTO product execution across all retailers, including building retailer execution plans, delivering national display programs, and strategically managing inventory.

Led cost savings analysis and execution on national display programs for Glade brand. Supported sales teams during retailer Growth Summits, led fragrance innovation trainings to demonstrate Glade's fragrance credibility & superiority in marketplace.

Supported account managers for Ziploc at Walmart and total Walmart.com business.

Leading team of peer facilitators to deliver identity & diversity in the workplace training content to Ross students. Covered topics of unconscious bias, bystander intervention, as well as special topics for Indian-American students, like the debunking the model-minority myth. Created these workshops from scratch, sourcing content and building interactive exercises. Coached facilitators in developing workshops on I&D topics they are passionate about. Delivered content in-person and virtually, due to COVID-19 pandemic. Coached facilitators on proper virtual facilitation skills.

I’m so excited to be working as a peer coach with Ross CDO in the brand management function. I’ll be helping my peers figure out what exactly it is they want to do in their careers and helping them build the recruiting and interview skills they need to get there. CDO has helped me realize so many of my dreams and now I can’t wait to help others realize theirs!

As a Brand Management Intern, I worked on the Omni-channel Shopper Marketing team to identify cross-category scale promotional opportunities through a 3-pronged analysis of brand objectives, customer capabilities, and consumer consumption behaviors. For my deliverable, I developed a strategic playbook with 11 evergreen scale campaigns that leveraged data-driven product pairings and were strategically tied to relevant retailer tentpoles that would allow SCJ to better execute scale across our shopper media platforms in ways that made sense for our consumers, our customers, and our brands. I leveraged a variety of quantitative and qualitative data sources - Nielsen market data, consumer demand research, brand sales and storytelling objectives, retailer POS cross-category purchase data, and more – to create a solution-based approach that identified the problems arising in various consumer demand occasions and presented our product portfolios as solution sets.This project was well-received by senior leaders and will help inform company-wide strategic decisions going forward.

- Working with a group of student facilitators to discuss diversity, equity, and inclusion within organizations with Ross peers to introduce them to important topics at hand and spark a conversation - Facilitating dialogue to uncover and unpack important topics in personal identity, group identity, and inclusion

- Focused on developing a deep understanding of the product and the value it drives within the furniture retail space. - Created marketing and sales collateral (one-pagers, slides, blog posts, etc.) that clearly and concisely conveyed the value of products. Repositioned messaging for the target audience and to include value-driven points. - Lead a team of two interns to redesign and relaunch a company website. Involved content development, copywriting, development, and site testing. - Aided in creating marketing automation workflows within Hubspot. - Conducted cold-calls and aided account executives in nurturing leads through the sales funnel - Developed and edited thought leadership content for client success material

Odyssey provides college students and millennials with a platform to talk about relevant issues and current events. Managed a team of 30-35 writers-Involved editing all generated content for clarity and formatting-Coordinating the team's communication-Coaching creators on optimal content creation and social media marketing of their own contentProjects: -Implemented a "One-sheet" system, providing a weekly briefing to the team of team stats and content creation tips. Increased transparency within the team -Assisted creators through a Content Managing Systems change-Streamlined the creation process for a writer by implementing an "Article Pitches" step. Involves writers sending article ideas for workshopping with me and fellow creators. Increases sense of community and greatly improved quality of writing, reflected in page views increases. -Held writing workshops that educated writers in techniques to improve their craft. Topics included "Finding Your Unique Voice," and "Formatting Articles to Maximize SEO and Views."