Think about a time you decided to build a new habit, like working out or reading more or writing here on LinkedIn to create a personal brand. Did you start? Did you stick to it?I'm betting not for more than a few weeks tops. Here’s why:You have no idea how to actually go about building solid habits that stick.But you want to learn. Because reasons.So you:- read 3 Medium articles about Huberman’s morning routine- binge 5 hours of YouTube videos searching for a workout program- read Atomic Habits cover to cover (fine, maybe just the Cliff Notes)- ask ChatGPT to build a daily meal plan and gym schedule- fire up Notion to create a fancy habit trackerNow you’re all pumped. Watch out, world! A New You incoming.→ you learned about the right protein shake→ you learned about the importance of warming up→ you learned about the proper technique for pullupsThen what?The real answer: nothing.You will do nothing with what you learned.→ You’ll get bored.→ You’ll forget about it.→ You won’t implement it.→ You won’t build a new habit.You know how I know?Because it was the same for me.So I set out to understand why I don’t follow through on promises that I make to myself. I looked at a ton of research on why, despite our best intentions, we don’t stick to new habits for long. Turns out it’s because our brains are wired for:- instant gratification- the immediate- the NOWUnfortunately, things like saving for retirement, losing weight, and quitting smoking (or building any habit) are all long games.And humans are not programmed for long games.We don’t have a system.We rely on willpower to stick to our goals. That’s NOT how it works. ** So I built a better way ** (willpower not required)I went from being a directionless teenager to a confident entrepreneur studying at a top business school in 24 months.All because I figured out how to build tiny habits over time.My system helped me:→ crush my academic goals→ build my side hustle into a real business→ bring home national figure skating medals→ partner with huge companies to sponsor my non-profitNow I share everything I've learned about the science of building habits that stick.My ultimate mission is to raise the ceiling on human potential by hacking our brains and behavior. Outside of work and school, I am a:- singer- girl boss- a true friend- humanitarian- world traveler- lifelong student- wicked snowboarder- competitive figure skater- diversity & inclusion champion--Want to connect?→ drop me a DM→ email at riyagreyarora@gmail.com