Riya Arora
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Riya Arora Email & Phone Number

Growth Operations at Soda
Location: San Jose, California, United States 9 work roles 3 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Role
Growth Operations
Location
San Jose, California, United States

Who is Riya Arora? Overview

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Quick answer

Riya Arora is listed as Growth Operations at Soda, based in San Jose, California, United States. AeroLeads shows a matched LinkedIn profile for Riya Arora.

Riya Arora previously worked as Undergraduate Chair at Tedxbabsoncollege and Head of Speaker Management at Tedxbabsoncollege. Riya Arora holds Bachelor Of Arts - Ba, Finance from Babson College.

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Email format at Soda

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Soda

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Profile bio

About Riya Arora

Think about a time you decided to build a new habit, like working out or reading more or writing here on LinkedIn to create a personal brand. Did you start? Did you stick to it?I'm betting not for more than a few weeks tops. Here’s why:You have no idea how to actually go about building solid habits that stick.But you want to learn. Because reasons.So you:- read 3 Medium articles about Huberman’s morning routine- binge 5 hours of YouTube videos searching for a workout program- read Atomic Habits cover to cover (fine, maybe just the Cliff Notes)- ask ChatGPT to build a daily meal plan and gym schedule- fire up Notion to create a fancy habit trackerNow you’re all pumped. Watch out, world! A New You incoming.→ you learned about the right protein shake→ you learned about the importance of warming up→ you learned about the proper technique for pullupsThen what?The real answer: nothing.You will do nothing with what you learned.→ You’ll get bored.→ You’ll forget about it.→ You won’t implement it.→ You won’t build a new habit.You know how I know?Because it was the same for me.So I set out to understand why I don’t follow through on promises that I make to myself. I looked at a ton of research on why, despite our best intentions, we don’t stick to new habits for long. Turns out it’s because our brains are wired for:- instant gratification- the immediate- the NOWUnfortunately, things like saving for retirement, losing weight, and quitting smoking (or building any habit) are all long games.And humans are not programmed for long games.We don’t have a system.We rely on willpower to stick to our goals. That’s NOT how it works. ** So I built a better way ** (willpower not required)I went from being a directionless teenager to a confident entrepreneur studying at a top business school in 24 months.All because I figured out how to build tiny habits over time.My system helped me:→ crush my academic goals→ build my side hustle into a real business→ bring home national figure skating medals→ partner with huge companies to sponsor my non-profitNow I share everything I've learned about the science of building habits that stick.My ultimate mission is to raise the ceiling on human potential by hacking our brains and behavior. Outside of work and school, I am a:- singer- girl boss- a true friend- humanitarian- world traveler- lifelong student- wicked snowboarder- competitive figure skater- diversity & inclusion champion--Want to connect?→ drop me a DM→ email at riyagreyarora@gmail.com

Current workplace

Riya Arora's current company

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Soda
Soda
Growth Operations
San Jose, CA, US
AeroLeads page
9 roles

Riya Arora work experience

A career timeline built from the work history available for this profile.

Growth Operations

San Jose, Ca, Us

Head Of Speaker Management

Current

Wellesley, Massachusetts, United States

I conduct in-depth interviews to recruit and vet over 50+ business leaders and entrepreneur speaker applicants annually to identify talent to inspire over 500 attendees.Provide coaching support and feedback to shape 12 high-impact talks per yearManage event communications and logistics for speakersContributed to 300% conference attendance in 2023

Sep 2022 - Present

Finance & Operations Intern

Current

San Jose, California, United States

Developed demand planning and forecasting models; improved inventory accuracyAnalyzed contractor utilization vs. budgetReduced Jira ticket tracking and resolution time by writing and implementing scripts to automate workflows

Jun 2024 - Present

Founder

Current

San Francisco Bay Area

Habitude is a startup that coaches 50+ members on habit formation, goal-setting, and productivity. Our work further extends the renowned BJ Fogg behavior modification protocol, with near 100% customer success.

Jun 2020 - Present

Vice President Of Academic Excellence

Current

Wellesley, Massachusetts, United States

Create an atmosphere of academic achievement to enhance the intellectual growth and development of chapter members.Work closely with the VPP to develop a balanced calendar of activities and academic programming.Oversee the academic excellence committee.Serve as a member of the executive council and reports to the president of the chapter.

Apr 2024 - Present

Equity Research Analyst

Wellesley, Massachusetts, United States

Selected as 1 of 35 out of 140 applicants for a year-long exploratory equity analysis program. Constructed DCF and comparables models, along with technical analysis to value public companies. Presented findings to Boston-based industry professional; team won 1st place in pitch competition.

Oct 2022 - Sep 2023

Founder

San Francisco Bay Area

Grew non-profit to a level of national prominence, secured corporate sponsorships from Google, Starbucks, In-N-Out, and the San Jose Sharks NHL team. Raised $24k in donations and $7k in awards from Silicon Valley business incubators; won Presidential Gold Medal for Volunteer Service for 4 years (2015-2021); earned preferred partner status with National MS Society.

Apr 2018 - Aug 2022

Marketing Coordinator

San Francisco Bay Area

Managed outreach to banks and credit unions, initiated sales conversations and delivered qualified leads to the Eltropy sales staff. Worked closely with the CEO to develop marketing collateral for enterprise prospects.

Jul 2019 - Sep 2019
3 education records

Riya Arora education

Bachelor Of Arts - Ba, Finance

BS in Business Administration: dual concentration in Finance and Strategy & Consulting.

Social Psychology

Excelled in an intensive research-based Social Psychology summer course. Analyzed power dynamics, group conformity, and persuasion..

Education record

Director of Public Relations for TEDxHarkerSchool: led outreach and recruitment for keynote speakers, sponsors, and mentors, managed.

FAQ

Frequently asked questions about Riya Arora

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What company does Riya Arora work for?

Riya Arora works for Soda.

What is Riya Arora's role at Soda?

Riya Arora is listed as Growth Operations at Soda.

Where is Riya Arora based?

Riya Arora is based in San Jose, California, United States while working with Soda.

What companies has Riya Arora worked for?

Riya Arora has worked for Soda, Tedxbabsoncollege, Vimaan, Habitude Labs, and Sigma Kappa Sorority.

How can I contact Riya Arora?

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What schools did Riya Arora attend?

Riya Arora holds Bachelor Of Arts - Ba, Finance from Babson College.

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