- Crafted new detailed performance media data-driven strategies centered around the consumer touch points across the purchase funnel, to help scale increased spend efficiently with minimal impact to efficiency, resulting in +72% better ad returns, ROAS- Launched a dynamic creative optimization tool that allowed testing of 400+ creatives with a data driven creative to the audience to conversion mapping strategy- Collaborated with brand marketing to work towards delivering a single consumer experience throughout the marketing funnel and across digital touchpoints

- Creating baseline reporting views and dashboards that can be used to map data to insights that can be shared with Brands.- Auditing the current GA Instances and providing recommendations on optimizations strategies. -Reviewing instances for data completeness and integrity to validate the quality and to provide recommendations on how to implement UTM strategy to pass media attributes (ex. audience) into GA and tagging to improve measurability.

- Supporting in developing internal capabilities building program “Brands for Change” that aims to build knowledge, passion, inspiration, and action to activate UN sustainable development goals by creating effective training, case studies, podcasts, and action platform - Assisting to design the guiding principles and capability building efforts to embed diversity & inclusion into brands' creative development process, including roll-out of UN Unstereotype Alliance frameworks- Facilitating brands' sustainability strategies and roadmaps through a series of workshops, including brands like Redoxon and Iberogast

- Researched sustainable business opportunities, companies, and financing mechanisms.- Developed alternative business models, operating plans, and impact analyses, in bothnarrative and Powerpoint form.- Conducted guided outreach and help facilitate business partnerships and financing (viaemail, Zoom, and phone) as needed by interested stakeholders.Presented work to the Invest NYC SDG steering committee, as well as other advisorybodies.

NYU School of Professional Studies Dean’s Graduate Scholar Program is a merit-based scholarship awarded to students who display exemplary academic achievement, outstanding service and committed involvement in the NYU community.As a Dean’s scholar my roles include serving as a school ambassador and mentoring first-generation high school students in the NYUSPS High School Academy Aspire Program towards college preparation.

- Spearhead the community service events for the School of Professional studies.- Liaise and provide resources to the clubs to ensure successful completion of community service events.- Communication with the Student Council Executive Board and the SPS Office of Student Life concerning events and programsImpact: Headed and organised multiple events and fostered partnerships with NGO’S Bake-Sale that raised $250+, Managed 40+volunteers for New York City Marathon and assembled 1205 products for a hygiene kit collection drive

- Collaborating in brainstorming sessions to design unique experiences for the Festival of African American Arts & Entertainment - Spearheading the development of the Festivals website.

- Creating new content strategies and brand visual design for the MAZEMKTG website. - Developing Facebook ads and Giveaways for the holiday season to increase engagement with a beauty client based in London. - Updating and maintaining a database to map the Brand DNA of companies in the beauty industry.

- Assisting senior management to design internal brand communication by creating collaterals like - internal reports and sales enablement tutorials.- Ensuring communication strategy is consistent and reflects the organization’s strategic vision

Support the Office of Special Events team through a variety of tasks including record-keeping, budget tracking, ensuring vendor payments, researching suppliers, conducting data analysis on events, examining room usage, writing reports, and interfacing with internal systems such as iBuy (NYU’s purchasing system) and EMS (Event Management System).

- Responsible for analyzing the Website Performance using Google Analytics and other metrics to optimize UI/UX.- Created new ads, executed A/B testing, monitored daily keyword performance and Managed the Paid Search Marketing campaign using Google Ads, and improved the CTR by 27% and decreased CPC by 46%.

- Spearheaded a project to conceptualise brand purpose model and created online and offline brand strategy to consolidate different marketing collaterals.- Provided a search engine optimisation analysis for the current website and worked with web developers to redesign it- Prepared online marketing content plan and set up a digital media presence on LinkedIn & Facebook.

Developed Integrated Marketing Communication plan to maximize brand awareness and drive an increase in revenue leading to 100% product sellout in the first month of execution

- Conducted competitive analysis and gathered insights to develop and measure a social media strategy for 7 brands across various sectors like F&B, hospitality that led to increased engagement by 30%-40%

- Led and trained a team to devise a comprehensive integrated marketing campaign, focusing on OOH media and on-site promotional activities, for an apartment scheme with 150 flat units that improved sales by 17.5%- Carried out qualitative research on factors influencing house purchase decisions and presented the insights to Executive board that led to a revised sale strategy increasing deal closing ratio by 20%- Analyzed rental inquiry data to increase customer retention of 50+ corporate clients and addressed gaps in services provided that led to a rise in annual revenue by 20%- Designed the company’s website and liaised with the developer to revamp user interface; 30% increase in web-directed traffic

- Used statistical analysis tools to calculate return on investment of mutual funds- Prepared a comparative document on eight mutual funds to assist clients in identifying the ideal plan based on risk appetites

- Founded a platform that matches volunteers with organizations based on their area of interest and available time- Designed the website layout, managed content; Received 1000+ social media likes in the first week of launch

- Fielded research to understand consumer motivations to give back to society and presented insights, to VP of Strategic planning, that were fundamental in creating advertising campaigns for Nutralite. - Communicated with clients and collaborated with client servicing team to craft creative briefs