Riyadi joined Nielsen Indonesia since December 2015 as an Executive Trainee. He is assigned to be a part of Research Project Management team (RPM), where he is dedicated to handle various projects related to consumerization, from BASES to ad hoc study.Starting from August 2016, he has leveled up his career by being a Research Executive, a brand new role that enables him to expand his research skills. He started by assisting his senior colleague to handle several International Research studies.During his professional work in Nielsen Indonesia, Riyadi has managed to handle several types of projects, including U&A, concept test, ads evaluation, and online survey. These studies require him to develop a keen understanding towards various type of research methodology, such as CATI, CLT, DTD, and Mystery Shopping.Among the area of study in which he has been involved are FMCG, retails, telecommunication, insurance and banking.

getting involved in an intensive 2-years training which focuses on developing these 3 soft skills -- effective communication, innovation & entrepreneurship, and managing change.