Goya Swim Co. is a conscious luxury brand. Fashion, the second biggest pollutant or its consumer is going nowhere so in 2022, I decided to launch a company where every purchase is offsetting plastic pollution. All our products are made from recycled ocean plastics. These products currently are very hot swimsuits.

Malsons an independent record label which we launched at the start of Lockdown 2020. Today its counted amongst the new heavy weights.

Setting up the FoxyMoron Studios, development and management of new original content in both scripted and unscripted formats for SVOD & AVOD. Working along with co-founders to devise sales, staffing, budgets and process strategy for the same.

I lead the effort to strategize, ideate, curate, monetize, market and execute new Intellectual Properties. These IP’s have led to activating non-advertisers, launched ticketed formats, grown revenue through subscriptions, created L2L connects, started community movements.

Lead – Sponsorship Sales.Project Listing : Classmate Spell Bee, Teen Diva, Tech Life Awards

o Handled the extremely competitive markets of Mumbai & Vasaio Managed Marketing Communications for Digital Mumbai (broadband) o Worked closely with product and VAS marketing teams to deploy marketing campaigns On-Ground through sponsorships, in-film branding, college and corporate activations.

o Drove brand activations across on premise formats of retail/ residential/ corporate /college environment. o Responsible for achieving new idea initiatives on ground like Mirchi Freshers, Mirchi Queen Bee, Mirchi pub Crawl.