• Led a team of 4 masters students tasked with reviewing current metadata sets across documentation teams on Epic Games’ Epic Developer Community platform and proposing a new and improved design for an effective metadata management system.• Conceptualized, designed, and orchestrated full creation of a new user-friendly metadata management system for Epic Games' new developer community using Miro and Figma, to allow content strategists, technical writers, and information architects to optimize their writing experience.• Researched, consolidated, and managed a centralized metadata term list of 20 terms for documentation teams to utilize in the new authoring tool for a simplified and intuitive experience.• Conducted user interviews and focus groups across 5 global core teams and stakeholders on alignment of metadata management at Epic Games in order to understand the current state of their processes.• Generated all research, findings, designs, and user flows into a documented report with all information on the approach, process, and steps on the metadata management system for teams to gain insight in the new and improved changes.

Led the strategic development and execution of competitive positioning and sales enablement initiatives to drive product adoption and revenue growth. Leveraged deep market analysis and product storytelling to craft compelling messaging that empowered sales teams and resonated with target customers. Fostered cross-functional collaboration, ensuring alignment between product marketing and sales to support the successful execution of go-to-market strategies.• Competitive Analysis: Established a competitive landscape by conducting research to identify key messaging techniques, terms, and focal points, resulting in the first iteration of battlecards to be used in 40% of sales deals.• Sales Enablement: Influenced development of PostGres sales strategy for 30+ sales representatives through internal user research, development of operational efficiencies, and high touch support for sales teams. Monitored 50+ sales deals per quarter, ensuring timely closures, directly contributing to revenue growth.• Customer Segmentation: Delivered 5 updated personas including pains, gains, needs, and use cases based on new customer insights. • Cross-Functional Collaboration: Worked cross-functionally with product management, sales, and marketing to establish strong, individualized relationships in closing deals and driving collaboration on deliverables.

Delivered product positioning and go-to-market strategies for Seagate Lyve Cloud across 30+ key initiatives. Leveraged customer and market insights to refine branding, messaging, and positioning, ensuring market resonance. Served as the primary contact for majority channel partners, driving product awareness and adoption through robust outbound campaigns. • Go-to-Market Strategy: Established GTMas the sole US-based subject matter expert on Seagate Lyve Cloud to ensure accurate alignment on positioning to all partners, teams, and clients.• Leverage Customer Insights : Analyzed customer needs by industry, use case, or partner to position the product to be marketable for customers. Coordinated all ideal value propositions for each use case appropriate for customers.• Execution: Translated positioning strategy into product marketing deliverables such as briefs, whitepapers, blog posts, and case studies. Provided clear direction for partners across 10+ teams driving strong go-to-market execution, and accelerating value for the customer.• Project Efficiency: Utilized Wrike, Microsoft Office, and Smartsheet to lead execution of projects weekly, improving workplace productivity and communication between teams by 80%. • Executive Communication: Prepared and reported product marketing performance of Lyve Cloud deliverables bi-weekly to global marketing teams and leadership to increase awareness of project management.• Product Evangelism: Represented Lyve Cloud as product lead and SME with over 70% of channel partners, averaging 250 hours of face-to-face communication. Presented to 600+ attendees in 3 industry-specific conferences with a goal of amplifying product awareness.

Enhanced customer success by analyzing feedback and refining the onboarding process in collaboration with customer success managers. Developed sales training videos and technical documents to boost awareness and user experience. Worked cross-functionally with teams to align product positioning and ensure timely project releases. • Product Strategy: Defined a frictionless onboarding experience for clients by collaborating with customer success managers. • Customer Awareness: Orchestrated the production of a series of short sales training videos on Lyve Cloud concepts to increase awareness and address customer needs for future pitches.• Communication: Collaborated cross-functionally with teams to drive alignment on product positioning and release of projects.• Content Creation: Refined technical documentation such as user guides, how-to documents, and best practices to improve overall experience for end users. Authored 8 technical documents to increase visibility for end users on the customer experience of Lyve Cloud.• Quickly promoted from role as Communications Analyst in one year.

• Developed and formulated technical content such as how-to guides and tutorial videos for the Lyve Cloud documentation portal as a part of the Product Management Team• Headed the production, recording, editing, voiceovers, and release of the tutorial videos section for user engagement• Facilitated the process of creating and editing PowerPoints, writing scripts, and recording presentations for team members at Seagate’s Datasphere virtual events• Wrote and authored internal and external blog posts on Lyve Labs’ newest data migration initiative, with an overview of its benefits and future impact on the growth of data

• Gained knowledge about entrepreneurship, business, and marketing strategies.• Created a business management operations research plan with two other team members to improve Staples' website in order to increase customers and success. The plan was a 30 page paper with lots of research, information, financial details, and a plan for the future of the company. The paper featured a SWOT Analysis, a background, graphs and other media to promote the plan. • Attended a Leadership Development Conference in San Francisco, CA for a weekend in order to receive hands-on training to increase leadership skills. There were motivational speakers and training sessions that involved participation from the students themselves. • Attended the Silicon Valley Career Development Conference in San Jose, CA for a weekend. Competed with other students from the Bay Area by pitching a written plan about improvements to Staples' website. • Attended weekly study sessions to get help from officers, practice role plays, and prepare for an upcoming competition.