An inquisitive Digital Media and Branding professional with over 12+ years of experience in building Brands, drawing successful Marketing strategies and laying down online-offline campaigns for national and global outreach. Prior to Founding WE-Viral, spent 7 years as Public Relations Officer and Digital Marketing strategist with E- Squared Inc., an innovative digital media firm that specializes towards the education sector. Has been closely working with leading higher education institutes and real estate companies in the country as their Digital Brand Strategist and Content Marketeer.Possess systematic approach of building businesses and endeavor to stay on top in a competitive business environment. Successfully led business events and provided experiential marketing and business consultancy solutions to some of the top notch Business Schools of India including leading Indian corporate houses and esteemed personalities in the industry. Managed the entire coverage and PR operations with Esquared Inc. as the PR partner for the 7th Annual Global Business School Networking Conference, 2012 - “Making the Connection: Management Education Powering Development.” Have the panache to adapt to changing business conditions and ingeniously streamline its implications which has earned recognition in the media industry. Mission is to reach new heights in the media domain and provide experiential marketing solutions paving the way for more creative individuals. Specialties: Digital Media Marketing  Public Relations  Content Analyst Brand Communication Event & Entertainment Marketing Experiential Marketing CRM Education Management Strategic Alliances Business Startup Strategies