Riya P. Email & Phone Number

El Segundo, California, United States

• Managed over $300k/month in advertising budget across Google & Microsoft Ads for 3 accounts within the first 6 months.• Capitalized on opportunities of growth for clients across Search, Smart Shopping, Display, Discovery, and Youtube tactics, leading to a 15% increase in ROAS for client X, 18% increase in agency revenue from client Y, and a 6% lower CPC for client Z PoP. • Optimized SEM campaigns through remarketing & prospecting tactics, audience targeting strategies, keyword planning, search query analysis, copywriting, competitor research, offline conversion tracking implementation, weekly/monthly reporting, performance analysis to clients, and account restructure to drive KPI goals & growth for lead generations and e-commerce clients. • Served as the lead manager on an integrated account to collaborate between paid social, media strategy, and SEO channels, resulting in efficiencies in full-funnel marketing strategy, with a 18% increase in client revenue MoM for an e-commerce account.

El Segundo, California, United States

• Completed a comprehensive training program for 6 weeks on the foundation of paid search strategy and account management.• Conducted A/B tests, keyword research, competitive analysis, implemented optimizations, and launched net new campaigns.• Advanced account management skills like written and oral communication skills, presentation skills, project management, attention to detail and working cross-collaboratively between different teams.

Los Angeles, California, United States

• Managed all nonprofit finances including payroll, billing, invoicing, employee reimbursements recording donations, collaborating with accountant on creating budgets, and reporting cash flow on QuickBooks.• Administered HR duties including employee on-boarding & off-boarding, compensation and benefit packages, and time tracking. • Improved website layout and created organic social media content in an effort to raise awareness of organizing campaigns and strengthening relations with other nonprofits and community leaders.

Los Angeles, California, United States

• Collaborated with leading brands like Amazon, Meta, Linked.in, Toyota, Spotify, ABC & Starbucks to develop comprehensive market research materials, resulting in successful execution of projects within tight deadlines.• Participated in the quantitative and qualitative market research process, including questionnaire/discussion guide development, survey programming, and field data analysis through checking programs, performing data quality checks on excel tabulations, report charting, and pulling in-depth interview quotes with a 97% accuracy rate on project deliverables. • Coordinated with project leads on 27 market research projects with Brands like Amazon, Meta, Toyota, & Starbucks, leveraging 10+ methodologies like concept testing, market segmentation, global product research, etc. to uncover key insights on consumer strategy.

Los Angeles, California, United States

• Planned and executed organic content for social media platforms that led to a 11% increase in post engagement, drafted website communication materials to improve user engagement by 15% on the site, and analyzed social media marketing data through Hootsuite to improve marketing outcomes.

Greater Los Angeles Area

• Conducted quantitative & qualitative research on student worker data collected through 1,000 surveys and 123 interviews that was incorporated in a report published by UCLA Labor Center.• Designed research tools based on demographic segmentation and utilized SPSS and Dedoose to analyze data trends. • Aggregated findings from primary & secondary data on public policies and academic literature to inform policy in higher education. • Learned the importance of storytelling through data and presented infographics and PPT decks to stakeholders and students.

Greater Los Angeles Area

• Performed secondary research on federal employees in the U.S for a research project focused on developing a linear regression model to better understand how the Pendleton Act was implemented through the course of U.S history.• Observed trends in incumbency and hiring based on merit instead of political patronage throughout U.S history to develop a narrative on how civil service reforms were phased in across regions and departments with the passage of the Pendleton Act.

Santa Monica

• Expanded the number of app downloads to 250+ and accelerated social media user engagement by 15% by conducting campus outreach, developing organic social media content & newsletters, and strategizing influencer marketing tactics to promote the app. • Designed and implemented user experience surveys to better understand targeted consumer behavior and trends in beauty that enabled me to implement a data-driven marketing strategy moving forward.

Bachelor Of Arts - Ba, Economics

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. The Product.