Riya Saha Roy Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai Area, India

Launched new product lines; Developed online and offline brand strategies; handled budget for marketing campaigns.Reported directly to CEO Crafted marketing plan and designed channel strategy & pricing strategy for 5 new product lines Spearheaded alliances with cross functional teams during the launch of “Medical business” Developed go-to-market strategy & led product launch for 5 new product line extensions Devised marketing strategy for new products e.g., wound dressing range, sweat proof ortho-rehab range, anti-microbial uniforms, breathable rainwear Spearheaded Pre- launch Market research for Home decor segment - eco-friendly window blinds & printing mediaOrganized sales training sessions; Formulated knowledge nuggets and corporate presentation Carried out regular distributor visits to evaluate new product performance and gather feedback Devised Below The Line marketing and sales promotion campaigns Organized 2 major trade shows - Medica Fair 2017, Delhi & Make in India 2016, Mumbai Spearheaded trademark registrations, brand logo designs, product photo-shoot Aided in designing retail packaging, gift boxes & promotional materials like flyers, brochures &exhibition standees Ideated exhibition merchandise – corporate T-shirts, pens for visual awareness Responsible for digital marketing initiatives - webpage for new products Monthly target audience meetings for brand awareness, product promotion and end consumer inputs Promoted to Senior manager within 3 years of joining (1 year of Management trainee included in the timeframe) Carried out market opportunity assessment – market trends, competitor analysis for technically advanced products and submitted research reports referred as directory for future business needs

Mumbai Area, India

Key Highlights Delivered market insights on reasons for drug non-compliance for specific drug acting oncardio vascular & central nervous system for sample size of 30 compliant & 30 non-compliantpatients Designed patient drug adherence programme based on the inferences drawn from the project

New Delhi Area, India

Key Highlights Responsible for treatment and management of 40 inpatients and OPD patients Organized detailed schedules and allocated work to 50 interns over a period of one year Supervised welfare activities for 500 children in National Polio Immunization Programme Mentored 50 newly recruited interns in critical assessment of clinical cases and diagnosis

Master Of Business Administration (M.B.A.), Strategy & Marketing

Bachelor'S Degree, Homoeopathy Medicine