– Managed agency's LinkedIn page, resulting in a 2% growth in average engagement over 7 months; planned monthly social media content calendar, crafted compelling copywriting and design though software such as Canva– Secured media coverage in 2 Tier-1 publications for client through coordinating media outreach efforts (i.e. pitching, crafting briefing documents) for a campaign with a global vision company– Co-created monthly newsletter on Mailchimp, disseminated to an up-to-date database of approximately 1000 relevant contacts– Generated insightful reports for over 4 clients and for lead generation through in-depth research on industry trends, media landscapes, and target audience preferences– Produced daily and weekly media monitoring reports and ad-hoc social listening reports for timely tracking and management of audience perception of at least 2 clients, using tools such as Meltwater and SignalAI– Compiled and maintained more than 5 up-to-date media lists of relevant journalists and publications according to client briefs and industry sectors– Demonstrated strong organisational skills in handling administrative tasks and showcased adaptability by assisting in ad-hoc content editing, research, and report writing for various client projects across different sectors

– Founded business and managed all operations from logistics and finances to product creation and marketing, generating more than $4000 in revenue over 10 bake sales– Directed and developed all social media marketing materials using Wix, Canva and Adobe Illustrator, resulting in a 400 increase in number of followers throughout all platforms (website, Instagram, Facebook)– Conducted baking workshops at Nanyang Technological University events for multiple groups of 10 participants– Researched and developed multiple original recipes for every monthly bake sale– Utilised Google Sheets/ Excel spreadsheets for recipe formulation, food cost calculation and order tracking

- Conducted weekly group lessons for primary 3-6 students and improved grades from <50% to>60% in less than 6 months- Incorporated storytelling sessions every 2 weeks to encourage reading and improve students'public speaking skills- Tested foundational skills monthly using MOE curriculum based papers to evaluate students'grasp on the English language and discern weak spots in foundational knowledge- Devised weekly original spelling worksheets to widen and refine students' vocabulary- Motivated students to explore interests beyond academics through close mentorship

– Identified potential products for development by researching current market trends– Collaborated with up to 2 other technical teams to produce products according to client requirements– Developed various recipes used for product marketing through evaluating and testing company's products daily- Tested ingredients in laboratory to compare particle characteristics of competitors' productswith company's– Produced food for multiple course tasting sessions with company clients and food sensoryevaluators– Operated and maintained industrial kitchen equipment in test kitchen daily