As a Head of Digital Marketing to this footwear company, I'm responsible for several important roles. Here are the lists:- Developing Brand Strategies to optimize brand awareness of the sneakers 'Trekkers' through various online platforms such as Social Media, E-commerce, Marketplace, and Webstore.- Developing Sales Strategy to maximize sales in online-shop platforms such as in E-commerce, Marketplace, Webstore, and Reseller Program.- Setting up and developing Monthly Marketing Budget that consist of branding acts such as Paid Promote, Facebook Ads, Giveaway events, influencer marketing, photoshoot, and other marketing activities. - Setting up and developing Monthly Marketing Calendar & Marketing Plan which consists of 4 weeks promo and campaign run in online shop platforms from e-commerce, marketplace, webstore, 'till reseller program. - Creating & developing Monthly Content Calendar that consists of 30 days creative content focusing on soft selling such as tips and trick, outfit of the day, giveaways, product info, viral events, quote, and many more. - Establishing mutual positive networking with several potential influencers, public figures, organizations, celebrities, and famous names in order to maximize brand strategy of the sneakers 'Trekkers'.- Signing and approving final draft of all marketing activities such as weekly promo and campaigns, daily contents and creative design for social media, proposals, Terms of References, and etc. - Leading the Digital Marketing team that consists of 7 people: 1 content writer, 2 Graphic Designers, 2 Online Shop Admins, and 1 reseller program officer.

By the time working in Shoesmart, I made some breakthrough in order to develop company's businsess and to increase Indonesian society's awareness of the local footwear industry. Here are the lists:- Establishing cooperation with a state organization under Indonesia's Ministry of Industry, 'Balai Pengembangan Industri Persepatuan Indonesia (BIPI)', through office visit, content sharing, educational program for the local footwear business-owners, and various footwear events. - Initiating creative content development in Social Media through Live Chat with influencers and local footwear brand-owners. Also, hosting Webinar programs with some of footwear influencers and its business owners; talking about Business Stratey during Pandemic. - Managing and initiating several creative online-events of footwear such as: Shoesmart Kids Footwear Coloring Competition and Shoesmart Footwear Design Competition (SFDC). Both of the events got very positive responses from all over Indonesia's footwear enthusiasts.- Establishing networking with several fashion agencies, school of design, and fashion designer in order to bring Shoesmart-Seller's products going more well-known in the fashion industry. The networking even results in bigger collaboration in the Surabaya Fashion Week 2020.

Developing SUN MEDIA's publication projects such as:- Revising all publication materials on the website, social media, study guide book, brochure, and SUN Apps.- Creating creative contents involve story telling then cook them up into features articles, inspiring videos, and interesting rubrics.- Manage the team consist of creative writer, digital marketing staff, and art director. - Set the deadlines to other departments that are involved in the project.

Writing several articles for the popular topic, where it focuses on the area of lifestyle, health, celebrity, entertainment, career, business, and those related to the features-writing. All the contents in the magazine is conducted in Bahasa Indonesia.By the time working in Femina Magazine, I've made some important trails such as:- Interviewing Hollywod actors, Jamie Foxx, Emma Stone, and Andrew Garfield.- Interviewing International Super Models, Petra Nemcova.- In charge as one of the committee of the Jakarta Fashion Week 2012, 2013, 2014, and 2015.- In charge as a Chaperone and coverage coordinator at The Femina's Beauty Pageant 'Wajah Femina'.- Assigned to cover important events held both in Indonesia and abroads.

Assigned as a Features Writer for 'JOY Magazine', I wrote a range of articles related to celebrity rubric, hollywood reports, lifestyle articles, movie and book reviews, zodiac articles, and fashion reports. All is written in bahasa indonesia based on translated materials.

Assigned as a reporter for HighEnd teen and HighEnd Magazine, my core duties involved research and writing stories covering the areas of music, celebrity, movie, fashion, teenage-stuffs, charity, education, professional business, and culinary. All the content in the magazine is written in English and I also developed a number of features writing focusing on international lifestyle.

Aside from being a Presenter to lifestyle programs, I was also in charge as a scriptwriter.

Being a part of the internship program here as a reporter and news writer. I also developed various news stories covering the areas of politic, criminal, law, and lifestyle.