Merit Incentives is a global engagement technology and solutions company assisting businesses to increase customer and employee engagement, via a suite of innovative cloud-based SaaS platform. enterprise solutions, applications and software. These technology and solutions are supported by a unique API-centric application providing its own merchant network with 5,000+ brands across 100 countries - including 800+ retailers and merchants in the GCC alone - including rewards, digital gift cards, merchandise, offers & discounts, entertainment, travel incentives, mobile top-ups, making it a company that delivers on its promise of ‘thinking globally, acting locally’.

Started in the agency as Senior Account Manager and gradually got promoted to an Account Director. Shortly became part of the agency management leadership team. Played a major role in new business development and pitches. • Team lead in planning long/short term strategies for key clients;• Diverse experience in the local market handled clients from different industries specialized in Islamic financials; • Optimizing communication by building meaningful long-lasting relationships between brands, audience and entertainment; • Ongoing research on new media platforms in the region and branding opportunities; • Coordinating between the client, the creative department and the design department;• Following up on a regular basis on projects; • Coordinate between the media and the client (media planning and booking)• Preparing and forecasting budgets for new and existing products; • Preparing tactical marketing strategies for current clients; and• Brand guardian making sure the CI has not been violated. Senior Account Manager July 2010 – June 2014• Overlooking the day to day activities;• Preparing and writing briefs;• Planning product launches with the client;• Preparing and forecasting budgets for new and existing products; • Market research for new products;• Running the day to day account requirements; • Follow up on all BTL and ATL material;• Coordinating with the media for the media bookings; • Preparing status reports for the client; • Brand guardian making sure the CI has not been violated. Key clients  Boubyan Bank  Boubyan Capital  Alwazzan  Sami Youssef  Davidoff  360 Mall  Arab Open University  KFAS World Food Program  Kout Mall  Marina Thai  Wataniya Airlines

• Handling major accounts in the Agency such as: Kuwait Finance House • Handling three sectors for KFH (Credit Cards Department, Marketing Department and PR Department);• Preparing and writing briefs;• Planning product launches with the client;• Preparing and forecasting budgets for new and existing products; • Market research for new products;• Running the day to day account requirements; • Follow up on all BTL and ATL material;• Coordinating with the media manager for the media bookings; • Preparing status reports for the client; and• Brand guardian for KFH making sure the CI has not been violated. Nissan • Planning and preparing the monthly promotions;• Coordinating with the media manager for the media bookings;• Sending Press releases on a constant basis;• Quarterly meeting with Nissan Middle East to plan for new products and regional launches (Tiida);• A team member for Organizing product launches; • Part of the organizers representing Nissan in the motor shows; and• Coordinating with different malls in Kuwait for product displays. United Real-estate Company and Marina Mall • Prepared annual marketing plan; • Organized , Prepared Event Management for the mall all year long; and • Supervised the making of URC brand identity and followed up on the implementation. Key clients  Nissan  Kuwait Finance House  Tijarah Real Estate Automak – Car rental  Titto Bluni – Spanish clothing brand  Eternity – Lebanese clothing brand Rawaj Real Estate Marketing  Future Communication Company  ETC –European Telecom Company

• Managing a team of price gatherers, and reporting directly to the CEO;• Involved in hiring and preparing the orientation and induction program for new joiners;• Gathering and analyzing global price indices for a wide range of products, and compiling the information into a comprehensive and dynamic database;• Communicating and coordinating between the 10 global offices;• Preparing monthly appraisal reports, monitoring the company’s performance and reporting directly to the Chief Executive Officer; and • Extracting and analyzing pricing data and communicating it to the upper management on a weekly basis.