Rizki A. Email & Phone Number

Jakarta, Indonesia

Greater Jakarta Area, Indonesia

Overseeing product and consumers' related study, including Brand Health Tracking, Brand Equity, and Consumers Path to Purchase.Conducting ad-hoc surveys, including online survey and qualitative survey, including consumers behavior study, communications evaluation, and concept evaluation.

Greater Jakarta Area, Indonesia

Direct report to CMO. Create analysis regarding weekly sales, top store performance and full year report to present during management annual meeting (Raker)

Started in the last third quarter of 2015, Rizki had an interim to handle some product categories. Those products are Bath and body as 1 out of 4 pillar category in The Body Shop. In the end 2015, that category meet 1.0% growth.Other categories that handled by Rizki are Mens and Hair. Both categories classified as supporting category in each category having 13.2% and 57.8% growth. In the end of 2016, all of the categories can maintain growth .Started in 2017, Rizki just pointed to handled a big project to maximize Deodorant and Shampoo format contribution to total sales. The first strategy was reducing price to get maximum volume. By the end of 2017, Deodorant having 80% growth of volume and Shampoo having 100% achievement of volume.Responsible for category performance (pricing, margin management, planogram, brand category development) ; Ordering the product even its core product moreover NPD as a part of innovation ; Create the healthy stock to support the target sales ; Analyze the product growth started from the range, format and by article ; and Propose for some promotion in product related to catch some traffic. In January 2018, Rizki started a new role as a commercial planner that reported directly to General Manager. This position responsible to create promotional and business plan during window theme, tactical event and additional source such as bazaar and new opening store. Once one task done, he should analyze the result and give the insight for room of improvement

- Provide business plan for upcoming year- Provide business review report weekly and monthly- Involve in creating annual promotion budget.- Control the retail sales achievement per days, weekly, monthly, quarterly and comparing to the target sales- Involve in window theme markdown / promotion- Involve in creating commercial brief and deliver it to brand marketing team- Involve in tactical promo for window theme

- Managed quantitative consumer researches assigned to our team comprising project management, questionnaire development, report preparation, and recommendation making.- Involved in proposal design and project budgeting.- Teamed up with other departments regarding to project execution.- Became main point of contact for clients.- Took charge in on-the-job mentorship for one (1) junior research executive.- Managed one brand tracking study on Automotive, one brand attitude survey on electronic and mobile phone product, one mystery shopping for F&B and retail store, one product testing for cigarette and 30+ studies on various sector.- Working and report directly to Group Head of International Team

- Gave assistance on project management, questionnaire development, and report preparation of international quantitative consumer researches assigned to our team.- Do translation and giving the feedback regarding the questionnaire to the client- Teamed up with other departments regarding to project execution.- Managed one brand tracking study on Automotive, one brand attitude survey on electronic and mobilephone product, one mystery shopping for F&B and retail store, one product testing for cigarette and 15+ product innovation studies on various sector.- Working and report directly to Associate Client Advisor

- Working on the adaptation of the questionnaires for the interviews by adapting the existing tools to the tested product and category,- Contributing to the creation of the materials for the interviews, that is for example to design booklets which are showed to the respondents, - Helping in the data analysis by working on the questionnaires’ results,- Helping in the implementation of the final report for the client: general layout of the document,- Helping in the setting up of organizational & documentation tools, such as planning or summary tables,- Helping in the data analysis for learning, ex. coding the creative elements of the ads, setting up data tables

Master'S Of Science, International Marketing

Marketing

Activities and Societies: Jazz Goes To Campus ; AIESEC LC UI