Maria Karizza Poblete Email & Phone Number

Berlin, Germany

Passionate and results-driven Email Marketing Expert with 3+ years of experience in developing and executing successful email campaigns. Skilled in leveraging data-driven insights to optimize campaign performance and drive engagement. Committed to staying ahead of industry trends and delivering impactful strategies that align with business objectives.Key Skills:1. Email Campaign Strategy & Execution2. Audience Segmentation & List Management3. A/B Testing & Performance Optimization4. Email Automation & Workflow Management5. Compliance (CAN-SPAM, GDPR) & Deliverability6. CRM Integration & Customer Lifecycle Marketing

Philippines

Coordinates and executes Growth Programs focused on Retail EcommerceImplements a framework in prioritizing growth-specific product, campaign, and platform strategies, executions, and improvements within retail ecommerceManages the Brand Performance and Ecommerce team and aligns various work teams in Brand Innovation, Digital Marketing, Trade Marketing, Creatives and Shared Services Planning, coordination, and execution of all strategies, communications, and actions on all channels - both online and on-groundMonitors and reports on the overall rollout of retail products within the various channelsLeads the creation of campaign and promotional materialsTurns over to Trade Marketing and Digital Marketing teams the collaterals required for the campaignsWorks with Trade Marketing to update Brand Innovation team about competitor and customer insights analysisTracks and continually improves Key Performance Indicators (Sales, Reach, Engagement, Conversion,Penetration, Share of Market)Leads E-Commerce in ensuring stable, efficient, attractive, and profitable online sales platforms; and works with Trade Marketing in developing offline sales channelsEnhances supply management including, but not limited to, near-expiry and overstocked itemsIncrease retail ecommerce capabilities by identifying, sizing, and suggesting new and relevant innovationsSupports the Head of Growth in Brand Performance Analysis presentationsSets recurring meetings on performance updates with leadership teamPrepares and edits correspondence, communications, data, information and other documents or materials for presentation.Arranges and coordinates meetings with stakeholders, suppliers, etc.Records, transcribes and distributes minutes of meetingsMaintains discretion and confidentiality with files/records and communications

Makati, National Capital Region, Philippines

Philippines

Carries out market research in order to keep up to date with customer trends, as well as trying to predict future trendsDevelops strategies and manages marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brandsAnalyzes the success of marketing campaigns and creating reportsSupervises advertising, product design and other forms of marketing to maintain consistency in brandingMeets with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)Manages budgets and a team of junior assistantsOrganizes events such as product launches, exhibitions and photo shootsCoordinates with global heads to make sure that the brand direction is being implemented in the assigned territoryPrepares business, marketing and operation plan

Philippines

Evaluates and optimizes marketing and pricing strategies.Analyzes market trends and preparing forecasts.Generates new business leads.Increases brand awareness and market share.Coordinates marketing strategies with the sales, financial, public relations, and production departments.Develops and manages the marketing department's budget.Oversees branding, advertising, and promotional campaigns.Manages the marketing department's staff.Prepares and presents quarterly and annual reports to senior management.Promoting our brand at trade shows and major industry-related events.Keeps informed of marketing strategies and trends.Produces ad campaigns for Terranova, Maui and Sons, Girbaud, Starter and Illest Global.Sponsors and presents major events like Syzygy, HydroManila, Aeropostale Relaunch, Kendall and Kylie PH Launch, PSCT, SEAGAMES and Single and Unattached.

Makati City

Expert in Sensory BrandingCreates Sales Pitch and MaterialsWorks With Director of Sales on Marketing PlanConducts Sales Meetings With ClientsKeeps Track of Communication With ClientsClosing and Managing major accounts for the company such as Filinvest Group, Midas Hotel and Dusit Hotel.

Marikina City

Merchandising•Prepares Budget Projection and Runrate Forecasting• Responsible for buying the products (Nike, Vans, Converse, New Balance, Asics, Toms, Levi’s, Sunnies Studios) every season that will be consigned to Robinsons Department Stores, LCC Department Stores, OneO’5IVE and Toby’s Sports• Allocates merchandise to the accounts using market trend and demandAccount Management•Maintains a strong business partnership with the accounts and the brand principals by conducting a quarterly business review•Conducts monthly visit to the accounts •Principal contact person of the accountsLogistics Management•Coordinates with the Warehouse Team to create a logistic approach that will ensure on time delivery of products in store. Sales Operations•Ensures that sales target will be achieved by allocating right kind of product to each door, conducting monthly training to Sales Associates and preparing Trade Marketing PlansBusiness Development•Prepares analysis and provides initiatives and business plans for the improvement of sales performance and customer satisfaction•Analyzes customer behavior and market trends to ensure that the brands we are distributing is ahead of the competition.•Conducts business and learning trips to ensure presence of our brands in locations where the demand is highPeople Management•Prepares Key Performance Indicators, Incentive Schemes and Coaching Strategies for the subordinates•Supervises, monitors and evaluates the performance of the subordinates and the Manpower Agency•Creates training courses that will level up the capabalities of the Sales AssociatesInventory Management•Analyzes the runrate per door to make sure inventory is healthy•Organizes sale events to liquidate aging items

Manila

Trade Marketing•Area Activation Execution Supervision and Evaluation•Logistics (arrival and delivery of materials and premiums)•Area Manager (AM) contact•Monitor compliance to merch guidelines of the area•Discusses activity details and CE breakdown with AM and 3A Activation Supervisor/ Manager•Merch/ Activation implementation monitoring & consolidation•Area Execution DocumentationNegotiation Monitoring per Account/ Customer Execution per Account/ Customer Logistics•Coordinates with 3A office on manpower requests/ deployment with requirements/details•per Account/ Customer Merch/ Activation (including Perfect Store) implementation monitoring•per Account/ Customer Documentation

Manila

•Compiles sales reports for Total South Luzon Area. •Contacts distributors to align the schedule of reports submission. •Helps the distributors to connect with Unilever’s Head Office regarding payables and returns. •Prepares statistical data for the sales agents and identifies area for improvement and market trends. •Assists the Area Channel Distribution Manager in fixing his schedules to accommodate all the business trips.