Robert Izquierdo Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

* Leader of the product management team overseeing the company’s suite of consumer-facing products, and advertising products for local businesses.* Responsible for overall product strategy, roadmaps, and quarterly product priorities.* Helped the company grow revenues by 20% year-over-year for the past 3 years.* Led the development of a proprietary advertising platform designed to support low-cost ad campaigns at scale with guaranteed results for local SMBs.* Built out REST APIs for the advertising platform to allow efficient, scalable consumption of data by external 3rd parties (e.g., advertising agencies).* Executed the redesign and rollout of a new, responsive design-driven version of our core consumer site generating over 8 million visitors to capitalize on growing tablet and mobile traffic. Since then, have rolled out responsive design versions of additional pre-existing consumer sites.* Drove the development of a proprietary Display ad unit that injects a local business’ most popular products into the ad in real time; grew adoption by 27x since inception.* Working to build a suite of interactive business intelligence and visualization tools for internal and external customers to execute analytics.* Dedicate a chunk of the product roadmap for R&D projects, such as the development of proprietary algorithms used to power our products.* Charged with evaluating 3rd party technology vendors for potential partnership opportunities.* Partner with Business Development on key proposals for new business opportunities.* Join Sales calls to support Sales reps in cementing relationships with strategic customers.* Successfully pitched business case to the company's Board of Directors to obtain funding for new product.* Delivered product presentations to Wall Street investors.* Mentor product managers to help them grow their skills and evolve their careers.

Greater Los Angeles Area

* Product leader for consumer-focused, cloud-based application for the electronics industry.* Increased user engagement on the site by 829%.* Oversaw 4x growth in registered users and 60% growth in daily site visitors.* Partnered with developers, QA, Marketing, SysOps, and other teams across the organization to evolve product features, address technical debt, improve processes such as better unit testing and more QA automation, and strengthen the use of data analytics.* Executed 8 product launches in 4 months including site re-design, improvements to SEO, implementation of a new site analytics platform, and scores of usability improvements.* Defined user personas, market segments, product requirements, product positioning, and product vision and strategy as well as executed data analysis on product performance.

United States

* Led product management and product strategy for both consumer and B2B sides of the business.* Supervised re-design and re-building of current consumer site from the ground up. Included setting budgets, building financial models, working with engineers and design firms, writing technical requirements, and outlining product roadmaps with milestones and target dates.* Achieved nearly 20% lift in conversion metrics and 40% increase in page views through new features for consumer site.* Led key launch for multi-million dollar B2B platform, which included usability improvements and the platform’s yield management engine. Early customer feedback was overwhelming positive. Work included partnering with engineers to evolve back-end algorithms, front-end UI design and workflows, determining all product requirements, prioritizing feature backlog, and defining product roadmap.* Executed qualitative and quantitative market research to determine market opportunities and needs of the core customer segments for use in defining product solutions.* Worked with Marketing, Sales, and other business operations teams to drive product adoption and revenue growth in the marketplace.

Greater Los Angeles Area

* Support and grow $100MM+ Video ad business.* Develop and execute monetization strategy for Internet-enabled (“smart”) televisions, partnering with major OEMs and television networks like CBS and Showtime to drive net new revenue for the manufacturers, networks and Yahoo.* Identify market opportunities, define product solutions to capitalize on those opportunities, and execute product launch. Performed this product development and launch process for: o Desktop software allowing advertisers to more efficiently manage their Yahoo! ad campaigns o Algorithm to improve monetization of our ad network o Controls allowing advertisers to manage distribution and trafficking of their ads o Digital interactive ad formats for television* Defined product positioning, naming, pricing, and overall go-to-market strategy for every product solution brought to market.* Leveraged qualitative, quantitative, and ethnographic market research to identify new product opportunities, define product positioning, and for win/loss analysis post-launch.* Identify “buy, build, or partner” opportunities in the Video ad space, including oversight of partnerships with other companies.* Provided Sales with industry trends, data analysis, competitive intel, and guidance on how to sell our product solutions to clients in the Entertainment industry.* Met with top global advertisers like Coca Cola, Adidas, Ford, Microsoft, AT&T, and scores of others to understand market needs in the US and abroad.

Greater Los Angeles Area

* Oversaw migration of our $3B Search ad business from legacy systems to a new platform.* Worked with engineers to develop algorithms to execute migration seamlessly across 23 countries around the globe.* Scoped product requirements for 17 different applications used to support our international businesses, and provided product management oversight for those apps, including feature prioritization, resolving bugs, and supporting go-to-market efforts.

* Responsible for leadership and execution of international projects affecting Customer, Editorial, and Sales-Support teams around the globe* Led activities for new product launches; helped in-market teams develop launch strategy, milestones, budget plans, headcount allocation, change management processes, and other operational aspects to ensure smooth launches* Served as interim leader for my team during Director’s maternity leave; provided leadership and direction to both my team and in-country leaders• Worked with Biz Dev, Product, Sales, Engineering, and in-market teams to launch a domain monetization product internationally, which now contributes upwards of 15% total revenue for a given market* Assisted in-market directors and managers with leadership development; provided them with direction, advice and resources/tools, including on-going operational process improvement insights.* Introduced int'l teams to ad campaign optimization and performance tracking processes and tools that provided access to advanced analytics by industry vertical; program used to re-define team roles in Taiwan market* Provided int'l product support; served as their voice in Product and Tech Ops meetings* Assisted with platform and business operations transition of a company acquisition to Yahoo's Search platform for Brazil, Mexico, Argentina, and India* Spearheaded project to increase automation in Tier 2 markets; improved average auto-processing percentage of client creatives by more than 3x, allowing businesses to scale operations* Rolled out processes to mitigate abusive advertiser submissions, and scale operations* Managed UAT process for several product launches, including a taxonomy implementation* Delivered analysis and remediation plan to EU team to mitigate extreme editorial reject rates of client creative submissions, and improve customer satisfaction* In-depth knowledge of int'l market performance, financials, and local factors that impact operations

Greater Los Angeles Area

* Managed a team of training specialists responsible for new hire, tools, and process training for the Editorial department, as well as its outsourced operations in India. * Experienced in instructional design, training curriculum development, facilitation skills, pre- and post-training assessments. * Provided performance analysis for various inter-and extra-departmental training projects, and training support for a half dozen other departments across our division, including the Sales and Customer Solutions operations.* Trained top advertising clients (agencies and SEOs) on search marketing concepts, including on-site seminars in Chicago, Dallas, New York, San Francisco, and other locations.* Delivered presentations to corporate executives, including company President, and to Wall Street analysts.* Helped to launch the company’s first outsourcing operations in India.