Rizqy Fajar Hidayat Email & Phone Number

Tangerang Selatan, Banten, Indonesia

Central Jakarta, Indonesia

- Conducted a literature review on marketing theory including the book Marketing 5.0 by Kotler- Conduct daily funnel analysis of BRIguna users to detect customer pain points and apply them in making product development suggestions- Collaborate with the Meta and Satkom company teams regarding User Flow and User Journey to create an interactive chatbot for BRIguna products on WhatsApp Blast- Contribute to User Testing activities of 10+ participants with the Digital banking team to detect customer pain points for UI and UX development of BRIguna DIgital products- Analyzing 40 bank and non-bank competitors on the impact of BRIguna's digital product performance by considering marketing - Create 15+ copywriting content every month by linking Maudy Ayunda's tone with the WA Blast marketing strategy

Jakarta, Indonesia

- Responsible for creating Content Pillars of 30 contents in the following month by communicating with design team and social media specialist team- Contribute to the creation of creative marketing plans for the development of effective products and sales systems- Managed to get 2 Influencers who have a good track record for MSMEs with the achievement of getting 34K Instagram Followers - Create Customer Journey Mapping to present to the CEO

- Collaborate with the design team in planning content ideas and online advertising (Instagram Ads) through social media and company websites with 1200 audiences per 1 month who visited the Instagram Sagara Foundation.- Develop an effective marketing strategic to increase brand awareness through social media by 20% from before.- Contribute to increasing 200 Instagram followers for 1 month at Sagara Foundation as a non-profit company project

Bandung

Coloree.Officiel is a clothing business from Bandung founded in 2021. It has a basic business concept by producing oversized t-shirts.• Conduct market research related to market needs and demand for Oversized T-shirts• Design, manufacture, market and sell Oversized T-shirts via E-Commerce and Instagram• Content Planning Instagram (Reels and Feeds), digital advertising strategy, budget and find relevant potential influencers for digital advertising through Facebook ads and Instagram ads

Bandung, West Java, Indonesia

• Completed the work program task of making merchandise with the theme of Bank Indonesia such as producing Jackets, Keychains,Stickers, Tote bags and bottles. • Successfully sold 35 merchandise products

Jatinangor

The Internal Diplomacy Relations Division is a division that operates within the internal scope of FEB Unpad which includes SMEs, BSOs and the deans. This division has the main function as a liaison of information between the components of Kema FEB Unpad and increasing the sense of kinship of Kema FEB Unpad.•Build good relations with all student associations of majors, UKM, BSO, Dean and FEB UNPAD educators. • Successfully running 4 projects in one year in the internal field of the FEB UNPAD Student Executive Board which has an impact on increasing the sense of belonging in FEB UNPAD

Jatinangor,Sumedang, Jawabarat

FEB UNPAD AWARDS is a work program from the Internal Diplomacy Relations Division of BEM FEB UNPAD to appreciate their achievements and performance to the families of students, deans, lecturers and employees.• Collaborating with the president of By.u products, West Java, Indonesia as the main sponsor of By.U in providing funds and quotas• Lead and control 7 core sections with a committee of 55 people so that there is a directed and programmed management• Collaborating with the Head of HIMA, Head of BSO, Dean and Head of Study Program for the annual appreciation event•The live video of the event has been successfully viewed 2100 times on Youtube• Increase Instagram followers to reach 1000 Followers for 3 months

Jatinangor,Sumedang, Jawabarat

Reborn (Ready to Be A Better Management) is an New Student Management Unpad Orientation• Become a Mentor for one of the new Management Unpad Student groups• Managed to get the most unique group• All students held successfully passed• Make a new student assessment report during the event

Jatinangor,Sumedang, Jawabarat

Management in togetherness is an annual routine activity carried out by the Unpad Management family to gather management students 10 years and over• Being the head of the LO division which consists of 22 people assisted by an assistant manager to facilitate good communication and teamwork • Become an information liaison between the target audience to attend the Management Unpad Gathering • Successfully met with the chairman of the alumni force and active students of Unpad Management (2009-2018) who were outside the city.

Jatinangor,Sumedang,Jawa Barat

FMC is a learning organization in the capital market sector that is dynamic and professional as well as an institution for developing the potential of its team as well as students and society in general.• Responsible for producing, marketing and selling FMC merchandise products as the organization's revenue• Create a database for every sale of FMC Jackets, FMC Stock Books and Attributes.• Successfully sold 4 stock books, 4 jackets in one period

Bachelor'S Degree, Management, Marketing/Marketing Management, 3.83 Out Of 4.00

- Awardee of Bank Indonesia Scholarship (2021-2023) - Chairman of the Organizing Committee for FEB UNPAD AWARDS 2020, leading 55 members.

High School Diploma, Social

Activities and Societies: - Cheepers Basketball Team Player- Recipient of Invitation to Universitas Padjadjaran's Study Program Management.