Combating climate risks through innovative solutions that drive clean energy adoption while fostering socio-economic development.

Spearhead Marketing department with added responsibility of Retail and field force management

Retail and Marketing Management

Brand Promotion , Go to Market , Channel and dealer management

 Planning and implementation of marketing promotions at a regional level keeping in mind need for enhancement of Brand visibility and market presence. Responsible for all Marketing activities (both ATL and BTL activities) for Reliance Retail Digital Limited for Kolkata. Ensuring Marketing support for overall achievement of ABP for the region as well as store wise achievement through: Fixing of targets to be achieved during promotion period.  Planning and execution of the media support in terms of ATL and BTL activities Justifying the spends as against the returns achieved during the promotion Competitor Analysis their strategies, their promotional scheme, how branding is done for Private level, their pricing strategy etc.  Launch plan for all new stores starting with the catchment study, outdoor planning and execution and BTL including the launch and follow up activities post launch. Guiding and instructing for Visual displays and proper VM in store based on the promo set by category. Manpower planning for existing and new stores which further involves, complete management of the recruitment life-cycle for sourcing the best talent through external sources (consultants, job sites, data bank, advertisements, campus visit, surveys) and internal sources (transfers/referrals/job rotation). Responsible for end to end Talent acquisition Eastern Cluster for Reliance digital stores. Implementing new recruitment / selection policies as per staffing requirements. This includes Pre-joining formalities, on boarding activities & Induction & familiarization.  Interacting with floor staff time to time, discussing their problems and quires. And maintaining lowest attrition rate. Giving Soft skill training to floor staff to enhance their Skill & competencies.

A. Planning and implementation of Marketing programme at Regional level keeping in mind the need for enhancement of Brand visibility and market presence.B. Conducting specific event at Aptech Center an enhanced learning experience along with IT training and ensure Student do word of mouth promotion for Aptech.C. Competitor analysis and lie-ups with NGO’s to provide IT education To lower section of society.